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中国におけるメディア産業

Analyzing the Media Industry in China 2017

発行 Aruvian Research 商品コード 536278
出版日 ページ情報 英文 115 Pages
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中国におけるメディア産業 Analyzing the Media Industry in China 2017
出版日: 2017年07月01日 ページ情報: 英文 115 Pages
概要

当レポートでは、中国のメディア産業の動向を調査し、世界およびアジア太平洋地域のメディア産業の現状、中国のメディア産業の概要と主要部門 (広告・ブロードキャスティング&ケーブルTV・映画&エンターテインメント・出版) 別の動向、市場成長予測、主要企業のプロファイルなどをまとめています。

エグゼクティブサマリー

イントロダクション:世界のメディア産業

  • 産業の定義
  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 世界のメディア産業:予測

アジア太平洋地域のメディア産業の分析

  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

中国のメディア産業

  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

ポーターのファイブフォース分析

中国の広告市場

  • 産業の定義
  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

中国のブロードキャスティング&ケーブルTV市場

  • 産業の定義
  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

中国の映画&エンターテインメント市場

  • 産業の定義
  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

中国の出版業

  • 産業の定義
  • 産業概要
  • 市場成長の分析
  • 産業区分
  • 産業予測

主要企業の分析

  • Omnicom Group In
  • Publicis Groupe SA
  • The Walt Disney Company
  • Twenty-First Century Fox, In
  • Viacom, In
  • WPP Plc
  • China Central Television
  • China Film Group Corporation
  • China Publishing Group
  • 電通
  • Hunan TV & Broadcast
  • Nanfang Media Group
  • Next Media Limited
  • People's Daily
  • Shanghai Media Group

図表

目次

We take the media industry in China to comprise of the following sectors:

  • Advertising
  • Broadcasting and Cable TV
  • Movies and Entertainment
  • Publishing

Being an economic powerhouse in the world, China has been looking to expand and put its Media and Entertainment industry on the global landscape for some years now. The media industry in China has been growing at a steady pace in recent years and the government has been encouraging growth by easing restrictions as well as encouraging investments into the industry. Furthermore, the rapid rise in digital media has also opened up many growth opportunities in the country for media and entertainment companies around the world.

As Beijing gets ready to host the Winter Olympics in 2022, the focus will be particularly strong on the growth of the media industry throughout the country. In its bid to expand globally, many Chinese companies are investing in their infrastructure and are firming up their staff. Chinese media companies have been quick to jump on to the social media bandwagon and actively use these platforms for promotion. Alibaba's Tmall is also focussing on expanding globally and Baidu's search engine is also being adapted in local languages in coutries such as Malaysia, Thailand, Egypt and Brazil.

Change is gaining momentum in the Chinese media industry and Aruvian Research takes this opportunitiy to analyze the happenings of this lucrative industry.

Aruvian Research analyzes the Chinese media industry in this in-depth research report - Analyzing the Media Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the media industry in Asia Pacific. The Chinese media industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.

A Porter's Five Forces strategy analysis is undertaken on the Chinese media industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in China.

Advertising, Broadcasting and Cable TV, Movies and Entertainment and Publishing are the four sub sectors of the Chinese media industry that are analyzed in this report. Each sector is analyzed through an industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Players analyzed include China Central Television, China Film Group Corporation, China Publishing Group, Dentsu, Next Media, People's Daily and many others.

Table of Contents

A. Executive Summary

B. Introduction to the Global Media Industry

  • B.1 Industry Definition
  • B.2 Industry Overview
  • B.3 Market Growth Analysis
  • B.4 Industry Segmentation
  • B.5 Global Media Industry: Forecast

C. Analysis of the Asia Pacific Media Industry

  • C.1 Industry Overview
  • C.2 Market Growth Analysis
  • C.3 Industry Segmentation
  • C.4 Industry Forecast

D. Media Industry in China

  • D.1 Industry Overview
  • D.2 Market Growth Analysis
  • D.3 Industry Segmentation
  • D.4 Industry Forecast

E. Media Industry in China: Porter's Five Forces Strategy Analysis

  • E.1 Introduction
  • E.2 Bargaining Power of Buyers
  • E.3 Bargaining Power of Suppliers
  • E.4 Competitive Rivalry in the Industry
  • E.5 Threat of New Entrants
  • E.6 Threat of Substitutes

F. Advertising Market in China

  • F.1 Industry Definition
  • F.2 Industry Overview
  • F.3 Market Growth Analysis
  • F.4 Industry Segmentation
  • F.5 Industry Forecast

G. Broadcasting and Cable TV Industry in China

  • G.1 Industry Definition
  • G.2 Industry Overview
  • G.3 Market Growth Analysis
  • G.4 Industry Segmentation
  • G.5 Industry Forecast

H. Movies and Entertainment Industry in China

  • H.1 Industry Definition
  • H.2 Industry Overview
  • H.3 Market Growth Analysis
  • H.4 Industry Segmentation
  • H.5 Industry Forecast

I. Publishing Industry in China

  • I.1 Industry Definition
  • I.2 Industry Overview
  • I.3 Market Growth Analysis
  • I.4 Industry Segmentation
  • I.5 Industry Forecast

J. Analysis of Major Industry Players

  • J.1 Omnicom Group Inc.
    • J.1.1 Corporate Analysis
    • J.1.2 Financial Analysis
    • J.1.3 SWOT Analysis
  • J.2 Publicis Groupe SA
    • J.2.1 Corporate Analysis
    • J.2.2 Financial Analysis
    • J.2.3 SWOT Analysis
  • J.3 The Walt Disney Company
    • J.3.1 Corporate Analysis
    • J.3.2 Financial Analysis
    • J.3.3 SWOT Analysis
  • J.4 Twenty-First Century Fox, Inc.
    • J.4.1 Corporate Analysis
    • J.4.2 Financial Analysis
    • J.4.3 SWOT Analysis
  • J.5 Viacom, Inc.
    • J.5.1 Corporate Analysis
    • J.5.2 Financial Analysis
    • J.5.3 SWOT Analysis
  • J.6 WPP Plc
    • J.6.1 Corporate Analysis
    • J.6.2 Financial Analysis
    • J.6.3 SWOT Analysis
  • J.7 China Central Television
  • J.8 China Film Group Corporation
  • J.9 China Publishing Group
  • J.10 Dentsu, Inc.
  • J.11 Hunan TV & Broadcast
  • J.12 Nanfang Media Group
  • J.13 Next Media Limited
  • J.14 People's Daily
  • J.15 Shanghai Media Group

List of Figures

  • Figure 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
  • Figure 2: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
  • Figure 3: Share of the Global Media Industry by Regions (%), 2015
  • Figure 4: Forecast of the Global Media Industry (in USD Billion), 2015-2020
  • Figure 5: Growth of the Media Industry in Asia Pacific by Value (in USD Billion), 2011-2015
  • Figure 6: Segmentation of the Media Industry in Asia Pacific (in USD Billion), 2011-2015
  • Figure 7: Share of the Media Industry in Asia Pacific by Countries (%), 2015
  • Figure 8: Forecast of the Media Industry in Asia Pacific (in USD Billion), 2015-2020
  • Figure 9: Growth of the Media Industry in China by Value (in USD Billion), 2011-2015
  • Figure 10: Segmentation of the Media Industry in China (in USD Billion), 2011-2015
  • Figure 11: Share of China in the Asia Pacific Media Industry (%), 2015
  • Figure 12: Forecast of the Media Industry in China (in USD Billion), 2015-2020
  • Figure 13: Porter's Five Forces Strategy Analysis of the Media Industry in China
  • Figure 14: Bargaining Power of Buyers in the Chinese Media Industry
  • Figure 15: Bargaining Power of Suppliers in the Chinese Media Industry
  • Figure 16: Competitive Rivalry in the Chinese Media Industry
  • Figure 17: Threat of New Entrants to the Chinese Media Industry
  • Figure 18: Threat of Substitutes to the Chinese Media Industry
  • Figure 19: Growth of the Advertising Industry in China by Value (in USD Million), 2011-2015
  • Figure 20: Segmentation of the Advertising Industry in China (in Percentage Share of the Market) by Value, 2015
  • Figure 21: Share of China in the Asia Pacific Advertising Industry (%), 2015
  • Figure 22: Forecast of the Advertising Industry in China (in USD Million), 2015-2020
  • Figure 23: Growth of the Broadcasting and Cable TV Industry in China by Value (in USD Billion), 2011-2015
  • Figure 24: Segmentation of the Broadcasting and Cable TV Industry in China by Percentage Share of Value (%), 2015
  • Figure 25: Share of China in the Asia Pacific Broadcasting and Cable TV Industry (%), 2015
  • Figure 26: Forecast of the Broadcasting and Cable TV Industry in China (in USD Billion), 2015-2020
  • Figure 27: Growth of the Movies and Entertainment Industry in China by Value (in USD Million), 2011-2015
  • Figure 28: Segmentation of the Movies and Entertainment Industry in China by Percentage Share of Value (%), 2015
  • Figure 29: Share of China in the Asia Pacific Movies and Entertainment Industry (%), 2015
  • Figure 30: Forecast of the Movies and Entertainment Industry in China (in USD Million), 2015-2020
  • Figure 31: Growth of the Publishing Industry in China by Value (in USD Billion), 2011-2015
  • Figure 32: Segmentation of the Publishing Industry in China (in USD Billion), 2011-2015
  • Figure 33: Share of China in the Asia Pacific Publishing Industry (%), 2015
  • Figure 34: Forecast of the Publishing Industry in China (in USD Billion), 2015-2020
  • Figure 35: Profitability and Revenues of Omnicom Group Inc. (in USD Million), 2010-2014
  • Figure 36: Profitability and Revenues of Publicis Groupe (in USD Million), 2010-2014
  • Figure 37: Profitability and Revenues of The Walt Disney Company (in USD Million), 2011-2015
  • Figure 38: Profitability and Revenues of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015
  • Figure 39: Profitability and Revenues of Viacom (in USD Million), 2011-2015
  • Figure 40: Profitability and Revenues of WPP Plc (in USD Million), 2010-2014

List of Tables

  • Table 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
  • Table 2: Segmentation of the Global Media Industry by Percentage Share of Value (%), 2011-2015
  • Table 3: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
  • Table 4: Share of the Global Media Industry by Regions (in USD Billion & %), 2015
  • Table 5: Forecast of the Global Media Industry (in USD Billion), 2015-2020
  • Table 6: Growth of the Media Industry in Asia Pacific by Value (in USD Billion), 2011-2015
  • Table 7: Segmentation of the Media Industry in Asia Pacific by Percentage Share of Value (%), 2011-2015
  • Table 8: Segmentation of the Media Industry in Asia Pacific (in USD Billion), 2011-2015
  • Table 9: Share of the Media Industry in Asia Pacific by Countries (in USD Billion & %), 2015
  • Table 10: Forecast of the Media Industry in Asia Pacific (in USD Billion), 2015-2020
  • Table 11: Growth of the Media Industry in China by Value (in USD Billion), 2011-2015
  • Table 12: Segmentation of the Media Industry in China by Percentage Share of Value (%), 2011-2015
  • Table 13: Segmentation of the Media Industry in China (in USD Billion), 2011-2015
  • Table 14: Share of China in the Asia Pacific Media Industry (in USD Billion & %), 2015
  • Table 15: Forecast of the Media Industry in China (in USD Billion), 2015-2020
  • Table 16: Growth of the Advertising Industry in China by Value (in USD Million), 2011-2015
  • Table 17: Segmentation of the Advertising Industry in China (in USD Million & %), 2015
  • Table 18: Share of China in the Asia Pacific Advertising Industry (in USD Million & %), 2015
  • Table 19: Forecast of the Advertising Industry in China (in USD Million), 2015-2020
  • Table 20: Growth of the Broadcasting and Cable TV Industry in China by Value (in USD Billion), 2011-2015
  • Table 21: Segmentation of the Broadcasting and Cable TV Industry in China (in USD Billion & %), 2015
  • Table 22: Share of China in the Asia Pacific Broadcasting and Cable TV Industry (in USD Billion & %), 2015
  • Table 23: Forecast of the Broadcasting and Cable TV Industry in China (in USD Billion), 2015-2020
  • Table 24: Growth of the Movies and Entertainment Industry in China by Value (in USD Million), 2011-2015
  • Table 25: Segmentation of the Movies and Entertainment Industry in China (in USD Million & %), 2015
  • Table 26: Share of China in the Asia Pacific Movies and Entertainment Industry (in USD Million & %), 2015
  • Table 27: Forecast of the Movies and Entertainment Industry in China (in USD Million), 2015-2020
  • Table 28: Growth of the Publishing Industry in China by Value (in USD Billion), 2011-2015
  • Table 29: Segmentation of the Publishing Industry in China (in Percentage Share of the Market) by Value, 2011-2015
  • Table 30: Segmentation of the Publishing Industry in China (in USD Billion), 2011-2015
  • Table 31: Share of China in the Asia Pacific Publishing Industry (in USD Billion & %), 2015
  • Table 32: Forecast of the Publishing Industry in China (in USD Billion), 2015-2020
  • Table 33: Key Financials of Omnicom Group Inc. (in USD Million), 2010-2014
  • Table 34: Key Financials of Publicis Groupe (in USD Million), 2010-2014
  • Table 35: Key Financials of The Walt Disney Company (in USD Million), 2011-2015
  • Table 36: Key Financials of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015
  • Table 37: Key Financials of Viacom (in USD Million), 2011-2015
  • Table 38: Key Financials of WPP Plc (in USD Million), 2010-2014
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