市場調査レポート

クラウドブック:市場分析および予測

Cloudbooks: Market Analysis and Forecasts

発行 ARCchart 商品コード 216623
出版日 ページ情報 英文 57 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.32円で換算しております。
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クラウドブック:市場分析および予測 Cloudbooks: Market Analysis and Forecasts
出版日: 2011年09月30日 ページ情報: 英文 57 Pages
概要

当レポートでは、クラウドブック市場について調査分析し、デバイスOEMや小売業者、再販業者とのインタビューに基づき、クラウドブックの新しいデバイスセグメントを包括的に分析し、ノートブックからネットブック、タブレットデバイスまで、関連市場に与える影響を検証するとともに、今後5年間の将来予測、主要企業プロファイルなどを提供して、概略以下の構成でお届けいたします。

イントロダクション

  • 「クラウドブック」とは
  • クラウドブックの起源
  • クラウドブック市場の成長促進要因

クラウドブックの必要性

  • スマートブックからの教訓
  • SWOT分析
  • 企業の導入vs.消費者の導入

新規デバイス情勢

  • タブレットとクラウドブック
  • クラウドブック機能セット
  • クラウドブックの主要企業
  • Chromebook:最初のクラウドブック
  • クラウドブックの挑戦者:ultrabook

ソフトウェアプラットフォーム

  • クラウドブック環境の要素
  • ブラウザベースOSの方向へ
  • クラウドブックOSの主要企業

重要成功要因

  • 新しい接続モデル
  • 同期とログイン
  • セキュリティ
  • 「自己改良型」デバイス
  • 価格
  • 柔軟性
  • 公開性

予測

  • 手法
  • クラウドブックの出荷
  • 携帯コンピューター機器の出荷
  • その他のデバイスに与える影響

BOM、価格、所有コスト

  • 価格に影響を与える要因
  • 目標価格設定
  • BOM分析

市場へのルート

  • ソフトウェアがハードウェアを売る

結論

目次

Abstract

An examination of the demand, the driving forces, the emerging technologies and the host of potential challenges for successful establishment of the market for a new breed of browser-centric, cloud-connected devices

image1

Overview

As content and applications shift into the cloud and communications and computing merge into one gadget, an increasingly mobile lifestyle is demanding new and innovative device form factors. Alternative approaches to the traditional PC and handset will play their part, but more radical designs are also emerging - the newest of these is the cloudbook.

This report is based on interviews with device OEMs, retailers and resellers and provides a comprehensive analysis of the new cloudbook device segment, providing insights into the anticipated evolution over its first five years and the impact it will have on related markets, from notebooks to netbook to tablet devices. The factors that will drive cloudbooks and the competitive pressures it will face are also discussed in order to develop a picture of its place in the connected devices landscape.

Topics of coverage include:

  • What is a cloudbook?
  • Does the market need a cloudbook?
  • The new device landscape
  • Critical factors for cloudbook success
  • Software as a service (SaaS)
  • Notebooks vs. netbooks vs. ultrabooks vs. tablets vs. cloudbooks
  • The software platform
  • HTML5
  • Cloudbook OS players
  • Bill of materials and pricing
  • Channels to market
  • Market size and forecasts

Companies and organisations mentioned, discussed or reviewed include:

  • Acer
  • Adobe
  • Amazon
  • Apple
  • ARM
  • Asustek
  • AT&T
  • Citrix
  • Freescale
  • Google
  • HP
  • Infineon
  • Intel
  • Kogan
  • Microsoft
  • Montavista
  • Motorola
  • Mozilla
  • Nokia
  • NVIDIA
  • Opera
  • Oracle
  • Palm
  • Phoenix Technologies
  • Qualcomm
  • RIM
  • Samsung
  • Splashtop
  • Sun
  • Toshiba
  • Ubantu
  • Verizon
  • VMWare
  • Wind River
  • Xi3

Answers and opinions are provided with respect to the following essential questions:

  • What is the expected size of the cloudbook market in 2011?
  • Will Microsoft enter the cloud OS space?
  • What proportion of cloudbooks will support 4G connectivity?
  • Which device vendors are embracing the cloudbook opportunity?
  • What is the typical cloudbook BOM?
  • What are Google' s objectives for Chrome OS?
  • Why is virtualization important?
  • Will there be a winner in the cloudbook vs. ultrabook battle?
  • How is the BOM anticipated to evolve over the next five years?
  • Is there a strong role for carriers in cloudbook retail?
  • Why is the enterprise a sweet-spot for cloudbooks?

Table of Contents

A. INTRODUCTION

  • What is a cloudbook?
  • A.1 Origins of the cloudbook
    • The network computer
    • The netbook
  • A.2 Cloudbook market drivers
    • Interest in promoting the thin client
    • Growth of connected devices
    • Web players and device manufacturers
    • Providers of web services
    • Device manufacturers
    • Emerging markets

B. DOES THE MARKET NEED A CLOUDBOOK?

  • Lessons from the smartbook
  • B.2 SWOT analysis
  • B.3 The enterprise versus consumer adoption

C. THE NEW DEVICE LANDSCAPE

  • C.1 Tablets and Cloudbooks
  • C.2 Cloudbook feature set
    • Form factor
    • Storage
    • Display.
    • Connectivity
    • Operating system and UI
    • Power
    • Feature set outlook
  • C.3 The main cloudbook players
    • Google
    • Intel
    • HP
    • Microsoft
    • Others
    • Outlook
  • C.4 The Chromebook - the first cloudbook
    • CPU options
  • C.5 A cloudbook challenger - the ultrabook
    • Intel' s mobile strategy
    • MeeGo

D. THE SOFTWARE PLATFORM

  • D.1 Elements of the cloudbook environment
    • Software
    • The browser
    • Apps
    • App Store
    • Virtualisation
  • D.2 Trends pushing towards a browser-based OS
    • Limitations of the Fat OS
    • Move towards lightweight Linux
    • The rise of HTML5
    • Challenge to Flash and Silverlight
  • D.3 Cloudbook OS players
    • Google
    • Linux distributions
    • webOS
    • MeeGo
    • Microsoft
    • Cloud OS market share

E. CRITICAL SUCCESS FACTORS

  • E.1 New connectivity models
    • Breakdown of connectivity options
  • E.2 Syncing and login
  • E.3 Security
  • E.4 The ' self-improving' device
  • E.5 Price
  • E.6 Flexibility
  • E.7 Openness

F. FORECASTS

  • F.1 Methodology
  • F.2 Cloudbook shipments
  • F.3 Portable computing device shipments
    • Notebook and tablet shipments
    • Netbook and ultrabook shipments
  • F.4 Impact on other device types
    • Cannibalisation of the notebook market
    • Cannibalisation of netbook market
    • Non-cannibal cloudbook sales

G. BOM, PRICING & COST OF OWNERSHIP

  • G.1 Factors affecting pricing
    • Limited hardware differentiation
    • Uptake of cloud services
    • Subsidy and data plan
    • Lack of subsidy
    • Connectivity challenges
    • OEM push for higher margins
    • Comparison with the ultrabook
  • G.2 Target pricing
    • Initial pricing
    • Cost of ownership
    • Retail price sweet spot
  • G.3 BOM Analysis
    • Memory and motherboard
    • Display.
    • Security
    • Battery
    • Connectivity
    • BOM comparisons
    • Strategies for supporting cloudbook pricing
    • BOM evolution

H. CHANNELS TO MARKET

  • H.1 Software sells hardware
    • Potential for conflict
    • Google Apps

I. CONCLUSION

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