市場調査レポート

次世代触覚技術:市場分析と予測

Next Generation Haptics: Market Analysis and Forecasts

発行 ARCchart 商品コード 180533
出版日 ページ情報 英文 50 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
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次世代触覚技術:市場分析と予測 Next Generation Haptics: Market Analysis and Forecasts
出版日: 2011年02月28日 ページ情報: 英文 50 Pages
概要

モバイルデバイスを差別化するうえで、ユーザーインタフェース(UI)は重要な意味を持っており、触覚ディスプレイは製品の競争力を高める強力な手段といえます。現在のところ触覚インタフェースをサポートしている携帯端末は少数ですが、2015年には36%の携帯端末がこの技術をサポートすると予想されています。携帯端末に触覚技術を搭載する目的はさまざまですが、仮想キーボードやスクロール機能などのUI要素を利用する際に触覚フィードバックを提供する、ユーザーの意図したとおりに入力が行われたことを知らせる、ゲームに触覚という新たな次元を付け加えることができるといった利点が考えられます。

当レポートは、今後携帯電話で多用されるようになると見られる触覚技術を取り上げ、現在実用化されているソリューションや今後市場シェア争いに加わると見られる次世代の技術を検討したもので、触覚UIシステムの構成要素、この技術の関連業界、モバイルプラットフォーム、携帯端末メーカーなどに関する分析も盛り込み、概略下記の構成でお届けいたします。

イントロダクション

  • 触覚技術の実用化
  • アクチュエーター
  • 単純な振動を超える刺激
  • 触覚インタフェースに必要なハードウェアとソフトウェアのコンポーネント

アクチュエーションエレメントと触覚システム

  • 触覚システムのアーキテクチャ
    • アプリケーションプロセッサーと専用IC
  • アクチュエーションシステム
    • 慣性アクチュエーター
    • 圧電アクチュエーター
    • 電気活性高分子人工筋肉アクチュエーター
    • サーフェスアクチュエーター
    • ラテラルアクチュエーター
    • 屈曲波アクチュエーター
    • 容量式電子センサーインタフェース
  • 技術面の差別化要因
    • 拡張性
    • サイズと組込みやすさ
    • 信頼性
    • 電力効率
    • 反応時間
    • 触覚効果の多様性
  • 各社の触覚技術
    • Nokia
    • Apple
    • Research in Motion
    • Motorola
    • HTC

市場の成長促進要因と阻害要因

  • 成長促進要因
    • タッチスクリーンと仮想インタフェースの普及
    • メディアエクスペリエンスの高度化
    • メーカーの生態系
    • 大型の携帯端末に搭載される触覚インタフェース
  • 成長阻害要因
    • コスト
    • 携帯端末設計面の課題
      • 消費電力
      • 圧電システムの制約
      • 触覚インタフェースの統合にまつわる課題
    • ユーザーの否定的な反応
    • 生態系のなかの競争

市場の展望

  • 有力な技術
    • 技術的な可能性
    • タッチスクリーン導入への動き
  • 触覚技術に重点を置いたブランド展開の可能性
  • 有利な立場にあるメーカー
    • Apple

触覚技術のバリューチェーン

  • 触覚技術のメーカー
  • アクチュエーターのベンダー
  • 制御ICのベンダー
  • タッチスクリーンのメーカー
  • ベンダー各社のプロファイル
    • Artificial Muscle
    • Immersion
    • Maxim
    • National Semiconductor
    • Pacinian
    • Senseg

市場規模と予測

  • 予測方法
  • 携帯端末市場
    • スマートフォン
    • タッチスクリーンを搭載する携帯電話の役割
  • 触覚インタフェースを搭載した携帯端末
    • 触覚ソフトウェア市場の規模
    • 触覚技術市場全体の規模
  • 高精細触覚技術
  • 触覚IC

図表

目次

Abstract

An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich media consumption, and an examination of both current and advanced actuation technologies which will deliver crisp, realistic high definition haptic experiences.

image1

Overviewe

The importance of the user interface as a differentiating feature amongst mobile devices has never been greater and haptics is a distinguishing feature which can bestow a strong competitive advantage. While the level of haptics support amongst mobile devices is currently low, ARCchart forecasts that the technology will be supported by 36% of handsets shipped by 2015.

Haptics involves the complex manipulation of an actuation element using defined waveforms to produce a range of effects, each of which may be perceived uniquely by the human finger. There are a variety of contexts in which haptics can be leveraged on a mobile handset: it can be used to provide tactile feedback on a touchscreen when interacting with various UI elements, such as a virtual keyboard or scrolling list, notifying the user that the input they intended has been registered by the device; or haptics can be used to provide a tactile dimension to gameplay.

In this study, ARCchart investigates the growing use of haptics on mobile phones, examining solutions in the market today, and the host of next generation technologies which will compete for market share over the coming years. The components which constitute a haptics system are described and the ecosystem of technology suppliers, mobile platforms and handset manufacturers are examined. Insight into the various factors driving haptics take-up is provided and estimates for the size of the mobile phone haptics market is presented, along with a five year forecast for growth of the industry.

Topics of coverage include

  • The components of a handset haptics system
  • Haptics technology differentiators
  • Comparison and ranking of actuation technologies
  • Software implementation: dedicated IC vs. application processor
  • OEM patents and R&D
  • Next generation, HD haptic systems: review and outlook
  • Factor fuelling haptics take-up
  • Cost and integration challenges
  • Review of the haptics ecosystem
  • Vendor profiles
  • Market size of five-year forecast

Companies mentioned, discussed or reviewed include:

  • AAC Acoustics
  • Apple
  • Artificial Muscle
  • Atmil
  • Caratech
  • Cypris
  • Hokuriku
  • HTC
  • IDT
  • Imagis
  • Immersion
  • Johnson Electric
  • KongHong Manufacturing
  • Kyocera
  • Mabuchi
  • Maxim
  • Motorola
  • Murata
  • National Semiconductor
  • NEC-Tokin
  • Nokia
  • NXP
  • Pacinian
  • Renesas
  • RIM
  • Rogers Co.
  • Samsung
  • Sanyo
  • Senseg
  • ST Microelectronics
  • TAT
  • TDK
  • Texas Instruments

Answers and opinions are provided with respect to the following essential questions:

  • What is HD haptics?
  • How many haptics-enabled phones will ship in 2015?
  • What is the value of the haptics market opportunity?
  • Why has the haptics market been slow to evolve and gain traction?
  • What portion of smartphones will be haptics-enabled?
  • Which companies currently dominate the mobile haptics space?
  • Which HD haptics technologies are likely to dominate in the short term?
  • How do BOM costs compare for the various haptics solutions?
  • How will the market for haptics controller ICs grow over the coming years?
  • When will HD haptics start appearing in commercial products?

Table of Contents

A. INTRODUCTION

  • Haptics Implementations
    • Actuators
  • A.2 Haptics - More than Simply Vibrations
    • Hardware and Software Components Required for Haptics

B. ACTUATION ELEMENTS AND HAPTICS SYSTEMS

  • B.1 Architecture of a Haptics System
    • Application Processor versus Dedicated IC
  • B.2 Actuation Systems
    • Inertial Actuation
    • Piezoelectric Actuation
    • Electroactive Polymer Artificial Muscle Actuation
    • Surface Actuation
    • Lateral Actuation
    • Bending Wave Actuation
    • Capacitive Electrosensory Interface
  • B.3 Technology Differentiators
    • Scalability
    • Size & Ease of Integration
    • Reliability
    • Power Efficiency
    • Response Times
    • Variety of Haptics Effects
  • B.4 OEM Haptic Technologies
    • Nokia
    • Apple
    • Research in Motion
    • Motorola
    • HTC

C. MARKET DRIVERS AND BARRIERS

  • C.1 Market Drivers
    • Growth of Touchscreens and Virtual Interfaces
    • Richer Media Experiences
    • Maturing Ecosystem
    • Haptics in Larger Mobile Devices
  • C.2 Market Barriers
    • Cost
    • Handset Design Challenges
  • Power Consumption
  • Limitations of piezo systems
  • OEMs Must Address Integration Challenges
    • Chicken and Egg
    • Haptics is a Hard Sell
    • Competition within the Ecosystem

D. MARKET OUTLOOK.

  • D.1 Dominant Technologies
    • The Technology Window of Opportunity
    • Move towards Touchscreen Integration
  • D.2 Haptics Branding Opportunity
  • D.3 The OEMs Best-Positioned to Dominate
    • Apple

E. THE HAPTICS VALUE CHAIN

  • Technology Suppliers
    • Actuator Vendors
    • Controller IC Vendors
    • Touchscreen Manufacturers
  • E.2 Vendor Profiles
    • Artificial Muscle
    • Immersion
  • Business Model Challenges
    • Maxim
    • National Semiconductor
    • Pacinian
    • Senseg

F. MARKET SIZE AND FORECAST

  • F.1 Methodology
    • BOM Estimates
  • F.2 Handset Market
    • Smartphones
    • The Role of Touchscreen Mobile Phones
  • F.1 Haptics Enabled Handsets
    • Haptics Software Market Value
    • Total Haptics Market Value
  • F.2 HD Haptics
  • F.3 Haptics ICs

List of Figures

  • Figure 1 Haptic response on a virtual touchscreen keyboard
  • Figure 2 Labyrinth mobile game benefiting from haptic feedback
  • Figure 3 Anatomy of a touchscreen-based haptics system
  • Figure 4 Summary of haptic techniques in use and under development
  • Figure 5 Linear resonant and eccentric rotating mass actuators
  • Figure 6 Disk-shaped piezo actuator
  • Figure 7 Beam-shaped piezo actuator
  • Figure 8 Example of an electro-active polymer actuator
  • Figure 9 EAPM touchscreen implementation
  • Figure 10 Surface Actuation
  • Figure 11 Lateral actuator touchscreen mounting
  • Figure 12 Haptic technologies summarised and compared
  • Figure 13 Nokia' s Haptikos haptics system
  • Figure 14 Apple' s recent haptics patent applications
  • Figure 15 Apple' s "Multi-touch display screen with localised tactile feedback" patent application
  • Figure 16 Apple' s "Multi-touch with multi-haptics" patent application
  • Figure 17 Piezo actuators on the Blackberry Storm 2
  • Figure 18 Morphing keypad with haptics on the Motorola E8
  • Figure 19 Global touchscreen handset shipments: 2010-2015
  • Figure 20 Text input on a virtual touchscreen keyboard
  • Figure 21 Cost breakdown for various haptics systems
  • Figure 22 Haptic technologies summarised and compared
  • Figure 23 Schematic of the haptics ecosystem
  • Figure 24 Summary of leading actuator vendors by actuation technology
  • Figure 25 Summary of leading haptics control IC vendors
  • Figure 26 Summary of the vendors supporting the various haptic techniques
  • Figure 27 Handset shipment forecast: 2010 to 2015
  • Figure 28 Handset shipment forecast by region: 2010 to 2015
  • Figure 29 Smartphone shipment forecast: 2010 to 2015
  • Figure 30 Touchscreen handset shipment forecast: 2010 - 2015
  • Figure 31 Haptics enabled handset shipments by device type: 2010-2015
  • Figure 32 Haptics enabled handset shipments by region: 2010-2015
  • Figure 33 Haptics software market value: 2010-2015
  • Figure 34 Haptics software market value: 2010-2015
  • Figure 35 HD haptics actuator element shipments by device type: 2010-2015
  • Figure 36 HD haptics actuator element shipments by region: 2010-2015
  • Figure 37 HD haptics systems market value: 2010-2015
  • Figure 38 Haptics controller IC shipments by device type: 2010-2015
  • Figure 39 Haptics IC shipments by region: 2010-2015
  • Figure 40 Haptics IC market value: 2010-2015
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