セクシャルウェルネス市場 - 製品・流通チャネル・地域別：分析・市場規模・シェア・動向・予測 (2021-2027年)
Sexual Wellness Market, By Product, By Distribution Channel, and By Geography - Analysis, Size, Share, Trends, & Forecast from 2021-2027
|セクシャルウェルネス市場 - 製品・流通チャネル・地域別：分析・市場規模・シェア・動向・予測 (2021-2027年)|
発行: AnalystView Market Insights
ページ情報: 英文 186 Pages
Sexual Wellness Market, By Product (Sex Toys, Personal Lubricants, and Condoms), By Distribution Channel (Mass Merchandizers, Retail Pharmacy, and E-commerce), and By Geography (EU, NA, APAC, LATAM, and MEA) - Analysis, Size, Share, Trends, & Forecast from 2021-2027.
The global sexual wellness market was valued at USD 32.8 billion by 2019, growing with 8.3% CAGR during the forecast period, 2021-2027.
According to the World Health Organization, sexual health can be defined as the state of physical, mental, and social well-being concerning sexuality. The term also defined a positive approach to sexual relationships, as well as having pleasurable and safe sexual experiences, discrimination, free of coercion, and violence. Sexual wellness products include a variety of medical devices such as menstrual cups, contraceptives, pregnancy testing products, vibrators among others.
The sexual wellness market witnesses a steady growth rate as per the current scenario and is expected to flourish at the same pace in the next five years. Growing instances of AIDS/HIV and sexually transmitted diseases (STDs), increasing awareness about the importance of personal hygiene, and the easy accessibility of online shopping and e-commerce are the predominant factors boosting the global sexual wellness market growth. For instance, the annual data published by the World Health Organization stated that about 38.0 million people across the globe are living with HIV in 2019, out of which about 1.7 million people are newly infected with HIV/AIDS in the same year. In addition, the acceptance of lesbian, gay, bisexual, and transgender communities worldwide is another major factor influencing the business growth in a positive direction.
For instance, a report named "Health and health care access for trans and non-binary people in Canada", published in March 2020, by Trans PULSE Canada stated that out of 2,873 respondents, 13% identified as asexual, 28% as bisexual, and 13% of the total count as gay. The report further revealed that 15% of the total respondents were identified as lesbian, 31% identified as pansexual, and 4% identified as two-spirit. The acceptance of the LGBT community also raised the demand for delay sprays, lubricants, and vibrators, resulting in expanding the global sexual wellness market size. On the flip side, the limiting awareness and availability to female condoms coupled with the accessibility of substitutes for condoms are the obstructing factors, limiting the global sexual wellness market potential.
Depending upon products, the global business is categorized into sex toys, personal lubricants, and condoms. The personal lubricants segment is further divided into silicone-based, water-based, and oil-based lubricants. However, the condom segment is further divided into male condoms and female condoms. On the basis of product, the business is dominated by the sex toys segment, followed by the condom segment, accountings for its gaining popularity among the millennial population. Besides, such toys enhance sexual pleasure and aid in the prevention of sexually transmitted diseases such as HIV-AIDS.
Furthermore, the growing alertness about vibrators, dick rings, blindfolds & feathers, strap-on, etc. are further expected to generate business revenue. Continuous research and development activities for the development of sex toys also influence the growth rate in a positive direction. For instance, the development and launch of battery-operated and rechargeable sex toys coupled with the introduction of waterproof toys. For instance, a high-powered G-spot vibe like GIGI 2, manufactured and marketed by LELO, can get users 4 hours of use on a full charge.
Distribution Channel Takeaway
In terms of distribution channels, the worldwide industry is categorized into e-commerce, mass merchandisers, and retail pharmacy. The e-commerce segment holds the majority of the market shares, owing to the shifting focus of consumers towards online purchasing of products. This also offers consumers a wide range of products listed on one website. Furthermore, the easy ordering process, maintenance of the privacy of the buyer, special discounts, and secured doorstep delivery are other factors supporting the growth of the e-commerce segment.
In the same shoes, the retail pharmacy segment is expected to have fast growth in the foreseen years. Factors such as the focus on selling a particular product range and it's associated products coupled with the offering of a single class of products, such as sex toy stores drive the growth of this segment. Appropriate and suitable product suggestions from the sales staff coupled with the development of expert knowledge for specialty sex devices are also expected to increase the sales of the retail pharmacy, which indirectly propels the growth of the market globally.
Regionally, the overall market is divided into North America, Middle East & Africa, Asia Pacific, Latin America, and Europe. The North American market is expected to lead the segment followed by Europe and the Asia Pacific. Factors such as the adoption of innovative sex toys and condoms, usage of social marketing to promote products, and rising prevalence of sexual dysfunction cases in the region are promoting the growth to the North American market. For instance, a study, named 'The global prevalence of erectile dysfunction', published in July 2019, revealed that the global prevalence of erectile dysfunction was 3-76.5%.
In the same shoes, the Asia Pacific market is expected to have fast growth in the upcoming years, accounting for the escalating AIDS/HIV and STDs cases coupled with the increasing awareness and acceptance of sexual wellness products among women. Rapidly changing lifestyles and increasing disposable income are also responsible for influencing the usage of these products in APAC during the forecast period. Increasing government initiatives along with the active participation of the NGOs in promoting the use of contraceptives also boost the market growth.
The sudden outbreak of COVID-19 has a diverse impact on the sexual wellness market. The demand for condoms witnessed a spike, whereas the demand for sex toys and other such items faced a temporary fall. Also, people started depending on pleasuring toys and vibrators to fulfill their sexual desires. However, the penetration of the virus severely disrupted the supply chain globally. But, the regional governments have issued advisories to promote safe sex with partners during the lockdown, boosting the market growth. Furthermore, the latest annual report released by the Thatspersonal.com revealed that this online store marketing sexual wellness product have witnessed 65% business growth rate in India, post lockdown. Besides, Maharashtra, Karnataka, and Tamil Nadu are the topmost states accumulating sales.
Key Vendor Takeaway
The leading players of the market include Mayer Laboratories Inc., Reckitt Benckiser Group plc, Intimate Organics, Veru Inc., LoveHoney Pjur, Church & Dwight Co., Inc., LELO, Mayer Laboratories, Inc., Ansell, BioFilm, Inc., Trigg Laboratories, Raymond Group, Fuji Latex, Vee Excel Drugs and Pharmaceuticals, BioFilm Inc, The Female Health Company, Mankind Pharma, and Veru Inc.
These key corporations engage in developing partnerships with in-country distributors and organizations with expertise in local regulatory and approval processes, which focuses in expanding product portfolio along with their extending customer pool. Such development includes the partnership of LELO and Amber Rose Foundation in September 2017.
The market size and forecast for each segment and sub-segments has been considered as below:
Historical Year - 2016 to 2018
Base Year - 2019
Estimated Year - 2020
Projected Year - 2021 to 2027
Traders, Distributors, and Suppliers
Government and Regional Agencies
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL SEXUAL WELLNESS MARKET KEY PLAYERS
Ansell (LifeStyles Healthcare Pte Ltd)
Church & Dwight Co., Inc.
Mayer Laboratories, Inc.
Reckitt Benckiser Group plc
The Female Health Company
Mayer Laboratories Inc.
Vee Excel Drugs and Pharmaceuticals
GLOBAL SEXUAL WELLNESS MARKET, BY PRODUCT
GLOBAL SEXUAL WELLNESS MARKET, BY END USER
GLOBAL SEXUAL WELLNESS MARKET, BY REGION
Rest of Europe
Rest of APAC
Rest of LATAM
The Middle East and Africa
United Arab Emirates
Rest of MEA