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有料TVサービスの世界市場:2019年~2024年の動向と予測

Pay-TV Services Worldwide: Trends and Forecasts 2019-2024

出版日: | 発行: Analysys Mason | ページ情報: 英文 29 Slides | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.70円
有料TVサービスの世界市場:2019年~2024年の動向と予測
出版日: 2020年06月25日
発行: Analysys Mason
ページ情報: 英文 29 Slides
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

IP対応により、世界の有料TVの接続数が増加することが予測されています。IPTVとオペレーターOTTビデオが、2024年までにすべての有料TV接続数の48%を占めると見られています。

当レポートでは、世界の有料TVサービス市場について調査分析し、有料TVの世帯数・サービス、小売り収益 (支出)・ユーザー当たり平均支出 (ASPU) の予測、有料TVプラットフォーム別の予測、地域別の予測について、体系的な情報を提供しています。

地理的範囲

モデル地域
  • 西欧
  • 中欧・東欧
  • 中東・北アフリカ
  • サブサハラアフリカ
  • 新興のアジア太平洋地域
  • 先進のアジア太平洋地域
  • 北米
  • ラテンアメリカ

目次

  • 7. 世界の予測と地域の比較
  • 8. 世界:COVID-19パンデミックは、従来の有料TV市場に短期的な影響を与えるが、中期的にはコードカッティングが増加する可能性
  • 9. 世界:新興のアジア太平洋地域が、従来の有料TV接続数で最大のIPTVシェア
  • 10. 世界:オペレーターOTT収益の増加
  • 11. 世界:IP対応により、有料TV接続数が増加
  • 12. 世界:従来の有料TV普及率は北米で最も減少
  • 13. 地域の動向
  • 14. 西欧
  • 15. 西欧
  • 16. 西欧
  • 17. 中欧・東欧
  • 18. 中欧・東欧
  • 19. 中欧・東欧
  • 20. 中東・北アフリカ
  • 21. 中東・北アフリカ
  • 22. 中東・北アフリカ
  • 23. サブサハラアフリカ
  • 24. サブサハラアフリカ
  • 25. サブサハラアフリカ
  • 26. 新興のアジア太平洋地域
  • 27. 新興のアジア太平洋地域
  • 28. 新興のアジア太平洋地域
  • 29. 先進のアジア太平洋地域
  • 30. 先進のアジア太平洋地域
  • 31. 先進のアジア太平洋地域
  • 32. 北米
  • 33. 北米
  • 34. 北米
  • 35. ラテンアメリカ
  • 36. ラテンアメリカ
  • 37. ラテンアメリカ
  • 38. 予測手法と前提条件
  • 39. 支出予測
  • 40. 分類方法
  • 41. 定義
  • 42. 著者とAnalysys Masonについて
  • 43. 著者について[1/2]
  • 44. 著者について[2/2]
  • 45. Analysys Masonのコンサルティング・調査
  • 46. Analysys Masonの調査
  • 47. Analysys Masonのコンサルティング
図表

List of Figures

  • Figure 1: Annual growth in operator retail revenue from TV and video services, by COVID-19 scenario, worldwide, 2019--2020
  • Figure 2: IPTV share of traditional pay-TV connections and the number of operator OTT users as a percentage of the number of households, worldwide by region, 2024
  • Figure 3: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, worldwide, 2016--2024
  • Figure 4: Pay-TV retail revenue and CAGR by service type, worldwide, 2019--2024
  • Figure 5: Pay-TV connections and CAGR by service type, worldwide, 2019--2024
  • Figure 6: Pay-TV connections and ASPU by access technology, worldwide, 2016--2024
  • Figure 7: The number of traditional pay-TV connections as a percentage of the number of households, by region, 2016--2024
  • Figure 8: The number of operator OTT users as a percentage of the number of households, by region, 2016--2024
  • Figure 9: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, WE, 2016--2024
  • Figure 10: Pay-TV retail revenue and CAGR by service type, WE, 2019--2024
  • Figure 11: Pay-TV connections and CAGR by service type, WE, 2019--2024
  • Figure 12: Pay-TV connections and ASPU by access technology, WE, 2016--2024
  • Figure 13a: The number of operator OTT users as a percentage of the number of households, WE, 2016--2024
  • Figure 13b: The number of operator OTT users as a percentage of the number of households, WE, 2016--2024
  • Figure 14: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, CEE, 2016--2024
  • Figure 15: Pay-TV retail revenue and CAGR by service type, CEE, 2019--2024
  • Figure 16: Pay-TV connections and CAGR by service type, CEE, 2019--2024
  • Figure 17: Pay-TV connections and ASPU by access technology, CEE, 2016--2024
  • Figure 18a: The number of operator OTT users as a percentage of the number of households, CEE, 2016--2024
  • Figure 18b: The number of operator OTT users as a percentage of the number of households, CEE, 2016--2024
  • Figure 19: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, MENA, 2016--2024
  • Figure 20: Pay-TV retail revenue and CAGR by service type, MENA, 2019--2024
  • Figure 21: Pay-TV connections and CAGR by service type, MENA, 2019--2024
  • Figure 22: Pay-TV connections and ASPU by access technology, MENA, 2016--2024
  • Figure 23: The number of traditional pay-TV connections as a percentage of the number of households, MENA, 2016--2024
  • Figure 24: The number of operator OTT users as a percentage of the number of households, MENA, 2016--2024
  • Figure 25: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, SSA, 2016--2024
  • Figure 26: Pay-TV retail revenue and CAGR by service type, SSA, 2019--2024
  • Figure 27: Pay-TV connections and CAGR by service type, SSA, 2019--2024
  • Figure 28: Pay-TV connections and ASPU by access technology, SSA, 2016--2024
  • Figure 29: Household penetration of pay-TVand operator OTT services, by access technology, SSA, 2016--2024
  • Figure 30: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, EMAP, 2016--20242
  • Figure 31: Pay-TV retail revenue and CAGR by service type, EMAP, 2019--2024
  • Figure 32: Pay-TV connections and CAGR by service type, EMAP, 2019--2024
  • Figure 33: Pay-TV connections and ASPU by access technology, EMAP, 2016--2024
  • Figure 34: The number of traditional pay-TV connections as a percentage of the number of households, EMAP, 2016--2024
  • Figure 35: The number of operator OTT users as a percentage of the number of households, EMAP, 2016--2024
  • Figure 36: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, DVAP, 2016--2024
  • Figure 37: Pay-TV retail revenue and CAGR by service type, DVAP, 2019--2024
  • Figure 38: Pay-TV connections and CAGR by service type, DVAP, 2019--2024
  • Figure 39: Pay-TV connections and ASPU by access technology, DVAP, 2016--2024
  • Figure 40: The number of traditional pay-TV connections as a percentage of the number of households, DVAP, 2016--2024
  • Figure 41: The number of operator OTT users as a percentage of the number of households, DVAP, 2016--2024
  • Figure 42: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, NA, 2016--2024
  • Figure 43: Pay-TV retail revenue and CAGR by service type, NA, 2019--2024
  • Figure 44: Pay-TV connections and CAGR by service type, NA, 2019--2024
  • Figure 45: Pay-TVconnections and ASPU by access technology, NA, 2016--2024
  • Figure 46: The number of traditional pay-TV connections as a percentage of the number of households, NA, 2016--2024
  • Figure 47: The number of operator OTT users as a percentage of the number of households, NA, 2016--2024
  • Figure 48: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, LATAM, 2016--2024
  • Figure 49: Pay-TV retail revenue and CAGR by service type, LATAM, 2019--2024
  • Figure 50: Pay-TV connections and CAGR by service type, LATAM, 2019--2024
  • Figure 51: Pay-TV connections and ASPU by access technology, LATAM, 2016--2024
  • Figure 52: The number of operator OTT users as a percentage of the number of households, LATAM, 2016--2024
  • Figure 53: Scope of our spend forecasts
目次

"We anticipate that IPTV will surpass cable in terms of the total number of connections worldwide by 2021, and that it will become the most-popular access technology."

IP enablement will drive growth in the number of pay-TV connections worldwide; IPTV and operator OTT video will account for 48% of all pay-TV connections by 2024. This report provides an outlook for pay-TV and operator OTT video services over the next 5 years.

This report provides:

  • worldwide forecasts for the number of pay-TV households and services, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions worldwide.

GEOGRAPHICAL COVERAGE:

     Regions modelled
  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia-Pacific
  • Developed Asia-Pacific
  • North America
  • Latin America

Table of Contents

  • 7. Worldwide forecasts and regional comparison
  • 8. Worldwide: the COVID 19 pandemic will have a minor, short term effect on the traditional pay TV market, but may lead to more cord cutting in the medium term
  • 9. Worldwide: emerging Asia Pacific will have the highest IPTV share of traditional pay TV connections of all regions in 2024, largely due to China
  • 10. Worldwide: growth in operator OTT revenue will not offset the losses in traditional pay TV services revenue caused by ASPU erosion
  • 11. Worldwide: IP enablement will drive growth in the number of pay TV connections; IPTV and operator OTT services will account for 48% of pay TV connections by 2024
  • 12. Worldwide: traditional pay TV penetration will fall the fastest in North America, but cord cutting will also become more prevalent in other regions
  • 13. Regional trends
  • 14. Western Europe: operators will continue to move towards OTT video; operator OTT connections will exceed those from DTH by 2024
  • 15. Western Europe: the number of IPTV and operator OTT service subscriptions will increase, offsetting declines in the number of cable, DTH and pay DTT subscriptions
  • 16. Western Europe: growth in operator OTT service revenue varies significantly by country, depending on the strength of the competition from third party OTT players
  • 17. Central and Eastern Europe: retail revenue will grow robustly, despite the impact of low priced traditional pay TV services and widespread piracy
  • 18. Central and Eastern Europe: the number of IPTV connections will grow slightly, but operator OTT video services will account for most of the user base growth
  • 19. Central and Eastern Europe: penetration of operator OTT services will grow rapidly from a small base; Turkey will continue to distort the picture at the regional level
  • 20. Middle East and North Africa: significant ASPU erosion will be counterbalanced by growth in the number of operator OTT and traditional pay TV subscribers
  • 21. Middle East and North Africa: the number of satellite subscribers has grown despite piracy; the number of IPTV connections will grow the most during the forecast period
  • 22. Middle East and North Africa: the take up of traditional pay TV and operator OTT services will be stimulated by declining prices and reduced piracy
  • 23. Sub Saharan Africa: satellite will continue to account for the vast majority of traditional pay TV connections due to the limited footprint of wired infrastructure
  • 24. Sub Saharan Africa: expansions in wireless infrastructure coverage will drive a surge in the number of OTT video users, though only some will use operators' services
  • 25. Sub Saharan Africa: the three main traditional pay TV providers will continue to dominate the market during the forecast period
  • 26. Emerging Asia Pacific: retail revenue growth for traditional pay TV services will be dwarfed by the USD14.6 billion growth in OTT video retail revenue
  • 27. Emerging Asia Pacific: customers will migrate away from cable and satellite and towards IPTV; new pay TV users will primarily use IPTV
  • 28. Emerging Asia Pacific: the take up of traditional pay TV and operator OTT services will vary widely by country; ASPU will remain limited by abundant free services
  • 29. Developed Asia Pacific: operator OTT services will contribute to overall retail revenue growth for pay TV providers' services between 2019 and 2024
  • 30. Developed Asia Pacific: pay TV providers and operators will offset the decline in the number of cable and satellite subscriptions by gaining IPTV and OTT users
  • 31. Developed Asia Pacific: operator OTT services will continue to gain subscribers in most markets; South Korean users will favour traditional pay TV
  • 32. North America: the total revenue from pay TV services will decline by 21% between 2019 and 2024 due to a large fall in the number of subscribers
  • 33. North America: the number of traditional pay TV connections will fall by 18 million, only slightly mediated by growth in the number of operator OTT connections
  • 34. North America: the penetration of operator OTT services will grow considerably faster in Canada than in the USA
  • 35. Latin America: total pay TV revenue will decline by 22% between 2019 and 2024, mainly due to piracy and OTT migration
  • 36. Latin America: growth in the number of operator OTT and IPTV subscribers will not outweigh the strong decline in the number of satellite subscribers until 2023
  • 37. Latin America: pay TV players' retail revenue from OTT services will grow, but it will still only account for a small share of their total revenue
  • 38. Forecast methodology and assumptions
  • 39. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 40. How we classify OTT video services in this forecast
  • 41. Further definitions
  • 42. About the authors and Analysys Mason
  • 43. About the authors [1/2]
  • 44. About the authors [2/2]
  • 45. Analysys Mason's consulting and research are uniquely positioned
  • 46. Research from Analysys Mason
  • 47. Consulting from Analysys Mason
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