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コネクテッド消費者調査:欧州における固定・モバイルバンドリング

Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe

発行 Analysys Mason 商品コード 900736
出版日 ページ情報 英文 20 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.69円で換算しております。
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コネクテッド消費者調査:欧州における固定・モバイルバンドリング Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe
出版日: 2019年08月02日 ページ情報: 英文 20 Slides
概要

当レポートでは、欧州におけるFMC (Fixed Mobile Convergence) のプレゼンスに関連する調査の結果に基づき、FMCの普及率、市場構造、バンドル構成、チャーン・NPSに対するFMCの影響について、体系的な情報を提供しています。

目次

  • エグゼクティブサマリー
  • FMCサービスの普及率
  • 顧客満足度・チャーン
  • 調査手法とパネル情報
  • 著者・ANALYSYS MASONについて
目次

"Customers on FMC plans have a lower intention to churn from their broadband service than their non-FMC counterparts, but mobile churn intention is generally unaffected by bundling."

This report focuses on the results of Analysys Mason's Connected Consumer Survey ’ that relate to the presence of fixed-mobile convergence (FMC) in Europe. It provides insight into the penetration of FMC, market structure, bundle composition and the effects of FMC on churn and NPS in seven European countries.

This report provides:

  • a breakdown of FMC penetration at an operator and market level, and the potential addressable market for operators
  • insights into the composition of FMC packages and analysis of the FMC customer base, including demographic and spend analysis
  • analysis of the intention to churn and NPS for several large operators, and an extended discussion of the drivers of customer satisfaction.

SURVEY DATA COVERAGE:

The fieldwork was conducted between July and September 2018. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 7000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK

Table of Contents

  • Executive summary
  • FMC service penetration
  • Customer satisfaction and churn
  • Methodology and panel information
  • About the author and Analysys Mason
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