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市場調査レポート
コネクテッド消費者調査:サハラ以南のアフリカ (SSA) におけるデジタルサービスConnected Consumer Survey 2018: Digital Services in Sub-Saharan Africa |
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発行 | Analysys Mason | 商品コード | 820649 | ||||
出版日 | ページ情報 | 英文 9 Slides 納期: 即日から翌営業日 |
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コネクテッド消費者調査:サハラ以南のアフリカ (SSA) におけるデジタルサービス Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa | ||
出版日: 2019年04月10日 | ページ情報: 英文 9 Slides |
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当レポートでは、サハラ以南のアフリカ (SSA) におけるスマートフォンユーザーの行動・選好・計画について調査分析し、デジタルサービスの利用に焦点を当てて、体系的な情報を提供しています。
"Operators in Nigeria have the opportunity to develop convenient mobile services to attract consumers that still prefer to use cash or that lack access to credit or debit payment cards."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of digital services. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.