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コネクテッド消費者調査:中東・北アフリカにおけるOTTサービス

Connected Consumer Survey 2018: OTT Services in the Middle East and North Africa

発行 Analysys Mason 商品コード 808307
出版日 ページ情報 英文 9 Slides
納期: 即日から翌営業日
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コネクテッド消費者調査:中東・北アフリカにおけるOTTサービス Connected Consumer Survey 2018: OTT Services in the Middle East and North Africa
出版日: 2019年03月15日 ページ情報: 英文 9 Slides
概要

当レポートでは、中東・北アフリカ諸国のスマートフォン・ユーザーの行動や選好、利用プランの傾向について分析し、特にOTT (Over the Top) 通信およびオンライン有料動画サービスの利用動向に焦点を当てて、市場の最新動向や市場規模、各種通信アプリの利用状況、既存の通信サービスとの兼ね合い、主な決済手段、といった情報を取りまとめてお届けいたします。

目次

  • エグゼクティブ・サマリー
  • OTT通信およびオンライン有料動画サービス
  • 分析手法とパネル情報
  • 著者およびAnalysys Masonについて
目次

"Lifting barriers to VoIP traffic has revealed unmet mobile data demand that operators can monetise."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in the Middle East and North Africa
  • highlights the pockets of growth left in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies which paid-for online video services are most popular in the Middle East and North Africa.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the Middle East and North Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country.

Table of Contents

  • Executive summary
  • OTT communication and paid-for online video services
  • Methodology and panel information
  • About the authors and Analysys Mason
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