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中東・北アフリカにおける有料TV・OTTビデオ市場:動向・予測 (2018-2023年)

Pay TV and OTT Video in the Middle East and North Africa: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 767112
出版日 ページ情報 英文 15 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=112.65円で換算しております。
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中東・北アフリカにおける有料TV・OTTビデオ市場:動向・予測 (2018-2023年) Pay TV and OTT Video in the Middle East and North Africa: Trends and Forecasts 2018-2023
出版日: 2019年01月09日 ページ情報: 英文 15 Slides
概要

中東・北アフリカにおける有料TV・OTTビデオの市場は、2018年から2023年にかけてリテール収益では11%増加するものの、ユーザー1人当たりの平均支出額では22%に減少となると予測されています

当レポートでは、中東・北アフリカにおける有料TV・OTTビデオの市場を調査し、有料TV世帯数・接続数、OTTビデオユーザー数、リテール収益、ASPUなどの推移と予測、アクセス技術・OTTビデオ区分などによる内訳、地域残体および主要国別の動向・予測などをまとめています。

調査項目

  • 有料TV世帯数・接続数
  • OTTビデオユーザー
  • リテール収益
  • ASPU

アクセス技術区分

  • ケーブル
    • アナログ
    • デジタル
  • IPTV
  • 有料DTT
  • 衛星 (DTH)
  • オペレーターOTT
  • サードパーティ (非オペレーター) OTT

OTTビデオ区分

  • リニア - チャンネル
    • 有料
    • 無料
  • リニア - イベント
  • TVoD
    • レンタル
    • 所有
  • SVoD
    • 有料
    • 無料

目次

  • エグゼクティブサマリー
    • 中東・北アフリカ地域の有料TV市場の近年の収益成長:平均支出額、海賊行為、OTTビデオサービス利用などの長期的課題が隠されている
    • 衛星の収益成長停滞の一方、IPTVは加入者数・収益を拡大している - OTT・衛星の市場機会は海賊行為によって阻まれている
  • 地域動向
    • カタール:最大の有料TV・OTTビデオの普及率だが、収益伸び率ではサウジアラビアが顕著
    • 従来型有料TV・オペレーターによるOTTサービスによる収益は成長の見通しだが、ASPUと引き換えに
    • OTTビデオ利用は比較的限定的な基盤から増加を続け、支出額は2018-2023年で倍増、リニアサービスのシェアが拡大する見通し
    • 有料TVユーザーのIPTVのシェアは2018年の33%から2023年には43%に増加する見通し
    • OTTはVoDだけに限らず、OTTリニアサービス (特に通信事業者によるサービス) は成長部門となっている
  • 国別分析
    • オマーン
    • カタール
    • サウジアラビア
    • UAE
  • 予測手法・前提因子
  • 著者・Analysys Masonについて
目次

"Retail revenue will grow by 11% between 2018 and 2023, but the average spend per user will decline by 22%."

This forecast unites our traditional pay-TV and OTT video forecasts for the Middle East and North Africa (MENA) into a single forecast because these services cannot be viewed in isolation. Retail revenue growth in the pay-TV market in MENA conceals longer-term issues with average spend, piracy and the use of OTT video services.

This report provides:

  • forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service -- linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for 16 individual countries and MENA as a whole.

Geographical coverage and key metrics

Geographical coverageKey performance indicators

Region modelled

  • Middle East and North Africa

Countries modelled individually

  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
  • Pay-TV households and connections
  • OTT video users
  • Retail revenue (spend)
  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD - (rental and ownership)
  • SVoD (paid-for and free)

Table of Contents

  • 6. Executive summary
  • 7. Recent revenue growth in the pay-TV market in MENA conceals longer-term issues with average spend, piracy and the use of OTT video services
  • 8. Satellite revenue growth has stalled but IPTV continues to gain subscribers and value; the OTT opportunity (as well as satellite) is stymied by piracy
  • 9. Regional trends
  • 10. Geographical coverage: Qatar has the highest pay-TV and OTT video penetration, but the most-notable absolute revenue growth can be seen in Saudi Arabia
  • 11. The revenue for both traditional pay-TV and operator-delivered OTT services will continue to grow in MENA, but this will be at the expense of ASPU
  • 12. OTT video use will continue to grow from a relatively limited base: spend will double between 2018 and 2023 and linear services will take a growing share
  • 13. The IPTV share of pay-TV users will grow from 33% in 2018 to 43% by 2023
  • 14. OTT is not just about VoD; OTT linear services, especially those from operators, are a growing part of the market
  • 15. Country-level trends
  • 16. Oman: Omantel's IPTV service will account for almost half of all traditional pay-TV connections by 2023
  • 17. Oman: connectivity, payment methods and piracy continue to constrain OTT take-up, but operator partnerships and initiatives, will help to boost OTT use
  • 18. Qatar: Ooredoo's IPTV set-top box is a hub for OTT service bundling
  • 19. Qatar: SVoD revenue is beyond its most-rapid growth phase, though partnerships with operators may yield further growth
  • 20. Saudi Arabia: a shift to illegal international football content viewing has led to falling (legal) retail revenue, but STC's IPTV service will encourage growth
  • 21. Saudi Arabia: STC and OSN's launch of multi-channel linear OTT pay-TV packages will allow OTT video use to match that of traditional pay TV by 2023
  • 22. UAE: IPTV-based bundles from Etisalat and du will continue to dominate the market
  • 23. UAE: pay-TV provides have embraced OTT as an extra option alongside wholesaling their channels to competitors, leading to strong revenue growth
  • 24. Forecast methodology and assumptions
  • 25. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 26. How we classify OTT video services in this forecast
  • 27. Further definitions
  • 28. About the authors and Analysys Mason
  • 29. About the authors
  • 30. Analysys Mason's consulting and research are uniquely positioned
  • 31. Research from Analysys Mason
  • 32. Consulting from Analysys Mason

List of Figures

  • Figure 1: Traditional pay TV and OTT retail revenue and ASPU, MENA, 2015-2023
  • Figure 2: Pay-TV and OTT video retail revenue growth by service type, MENA, 2018-2023
  • Figure 3: Contribution of traditional pay TV and OTT video to the total change in retail revenue in MENA, 2018-2023
  • Figure 4: Household penetration of pay TV and OTT video to the total change in retail revenue in MENA, 2018-2023
  • Figure 5: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, MENA, 2015-2023
  • Figure 6: Pay-TV spend and CAGRs by service type, MENA, 2018-2023
  • Figure 7: Pay-TV connections and CAGRs by service type, MENA, 2018-2023
  • Figure 8: OTT video retail revenue by service type and blended ASPU, MENA, 2015-2023
  • Figure 9: OTT video users and growth rates by service type, MENA, 2018-2023
  • Figure 10: OTT video spend and growth rates by service type, MENA, 2018-2023
  • Figure 11: Pay-TV connections and ASPU by access technology, MENA, 2015-2023
  • Figure 12: OTT video users by business model, MESNA, 2015-2023
  • Figure 13: Pay-TV connections and OTT video users by access technology, Oman, 2015-2023
  • Figure 14: Retail revenue by OTT video service type, and ASPU, Oman, 2015-2023
  • Figure 15: Number of users by service type, Oman, 2015-2023
  • Figure 16: Pay-TV connections and OTT video users by access technology, Qatar, 2015-2023
  • Figure 17: Retail revenue by OTT video service type, and ASPU, Qatar, 2015-2023
  • Figure 18: Number of users by service type, Qatar, 2015-2023
  • Figure 19: Pay-TV connections and OTT video users by access technology, Saudi Arabia, 2015-2023
  • Figure 20: Retail revenue by OTT video service type, and ASPU, Saudi Arabia, 2015-2023
  • Figure 21: Number of users by service type, Saudi Arabia, 2015-2023
  • Figure 22: Pay-TV connections and OTT video users by access technology, UAE, 2015-2023
  • Figure 23: Retail revenue by OTT video service type, and ASOU, UAE, 2015-2023
  • Figure 24: Number of users by service type, UAE, 2015-2023
  • Figure 25: Scope of our spend forecasts
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