TV・ビデオサービス：オペレーターおよび有料TVプロバイダーはいかにして分裂を避け、変化を受け入れ、パートナーを増やせるか

当レポートでは、TV・ビデオサービス市場について調査し、TV・ビデオサービス情勢の進化とそれに伴うオペレーター・有料TVプロバイダーの進化、消費者の視聴方法・コンテンツ購入方法の増加を受け、オペレーター・有料TVプロバイダーがそのTV・ビデオの課題に適応する方法、およびオペレーターが採用できるコラボレーションの各種モデルなどについて分析しています。

目次

• エグゼクティブサマリー
• 分析・提言
• コラボレーション・提携
• 小売りモデルの多様化
• コンテンツに基づいた差別化
• 著者・Analysys Mason について

In order to succeed, TV and video service providers must adjust their engagement models, adapt their content propositions and partner with a wider range of companies than they have previously.

The TV and video landscape is changing. The increasing variety of business models that compete with traditional pay TV succeed because they give consumers greater choice and convenience, as well as exclusive content that draws consumers to their services. Telecoms operators are well-placed to adapt their approach to TV to better cater to these same needs, but operators will need to change their approach to the retail and distribution of TV and video content, the way they differentiate their services, and the partnerships that they form in order to achieve these ends.

This report answers the following questions:

• How is the TV and video landscape evolving and how should operators and pay-TV providers evolve with it?

• How should operators and pay-TV providers adapt their TV and video propositions to the increase in the number of ways that consumers watch and buy content?

• How should operators and pay-TV providers tackle the incursion of different players into models that compete with the traditional pay-TV business?

• What are the different modes of collaboration that operators can embrace?

COMPETITIVE CHALLENGES TO TRADITIONAL PAY-TV
BUSINESSES AND POTENTIAL SOLUTIONS

SAMPLE PAGES

Table of Contents

• Executive summary
• Analysis and recommendations
• Collaboration and partnership
• Diversification of retail model
• Differentiating on the basis of content
• About the authors and Analysys Mason