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高品質のライブOTT TVサービスの提供に向けた、サービスオペレーター各社の戦略

Operator Strategies for Delivering High-quality Live OTT TV Services

発行 Analysys Mason 商品コード 697724
出版日 ページ情報 英文 34 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.62円で換算しております。
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高品質のライブOTT TVサービスの提供に向けた、サービスオペレーター各社の戦略 Operator Strategies for Delivering High-quality Live OTT TV Services
出版日: 2018年09月11日 ページ情報: 英文 34 Slides
概要

有料TVサービスのプロバイダーの多くが、現在のOTT (Over the Top) TVサービスが直面している脅威を機会に転じたいと考えていますが、その際には、拡張性や信頼性、遅延防止といった問題を解決し、QoS (Quality of Service:サービス価値) やQoE (Quality of Experience:体感価値) の向上に努める必要があります。

当レポートでは、従来型の有料TVサービスの事業者が現在直面している諸問題や今後の市場機会について考察すると共に、将来的に高品質のOTT TVを提供するための技術的条件や、従来型の有料TVサービスをライブOTT TVに転換するための作戦、QoS (サービス品質) やQ0E (体感品質) を維持・向上させるための方策、具体的な成功事例といった情報を取りまとめてお届けいたします。

目次

  • エグゼクティブ・サマリー
  • 分析と提言
  • 有料TV業者にとっての従来型OTTサービスの戦略
  • 一定規模での QoE/QoS (体感品質/サービス品質) の維持
  • 体感価値を向上させるための、ライブOTTの遅延の低減
  • 付録
  • 著者とAnalysys Masonについて
目次

"Pay-TV providers that want to turn the linear OTT threat into an opportunity must address the main QoE challenges such as scalability, reliability and latency."

Linear OTT is a high-growth area of video services spend, but OTT delivery of linear TV content presents unique quality of service/quality of experience (QoS/QoE) issues. Operators and vendors must collaborate on solutions that support optimisation and automation across all delivery networks in order to successfully deliver linear OTT services.

This report examines how pay-TV providers can deliver high-quality live OTT TV streaming services to defend and grow their live TV propositions.

In this report, we answer the following questions.

  • What are the main strategies available to pay-TV operators for turning the live OTT threat into an opportunity?
  • How can pay-TV providers replicate the traditional TV QoE in live OTT? Which of the main challenges need to be addressed urgently?
  • What are the most-important content delivery network (CDN)/optimisation strategies and technologies that pay-TV providers can adopt to improve QoE/QoS?
  • How can mobile operators manage the negative impact of live OTT in mobile networks?
  • Which are the key CDN, video optimisation and video processing vendors that are providing solutions for high-quality linear OTT TV?

Key issues that pay-TV providers need to
consider to address linear OTT TV competition

SAMPLE PAGES

About the author:

Gorkem Yigit (Senior Analyst) is the lead analyst for the Video and Identity Platforms programme and a contributor to the Digital Infrastructure Strategiesand Network Automation and Orchestration programmes, focusing on producing market share, forecast and research collateral. He started his career in the telecoms industry with a graduate role at a leading telecoms operator, before joining Analysys Mason in late 2013. He has published research on NFV/SDN services business cases, identity management in the digital economy, and has been a key part of major consulting projects including Telco Cloud Index and IPTV/OTT procurement. He holds a cum laude MSc degree in Economics and Management of Innovation and Technology from Bocconi University (Milan, Italy).

Table of Contents

  • Executive summary
  • Analysis and recommendations
  • Linear OTT service strategies for pay-TVproviders
  • Managing QoE/QoS at scale
  • Reducing live OTT latency for improved experience
  • Appendix
  • About the author and Analysys Mason
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