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大企業向け高速固定コネクティビティ:差別化を目指すオペレーター戦略

High-Speed Fixed Connectivity for Large Enterprises: Operator Strategies for Differentiation

発行 Analysys Mason 商品コード 649387
出版日 ページ情報 英文 22 Slides
納期: 即日から翌営業日
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大企業向け高速固定コネクティビティ:差別化を目指すオペレーター戦略 High-Speed Fixed Connectivity for Large Enterprises: Operator Strategies for Differentiation
出版日: 2018年06月07日 ページ情報: 英文 22 Slides
概要

当レポートでは、オペレーターによる高速固定コネクティビティサービスの差別化に向けた様々なアプローチについて分析しており、顧客サービス、ICTサービスとの統合、および技術開発の活用を対象に、オペレーターが用いる3つの差別化アプローチとそれぞれのベストプラクティスを示しています。

目次

  • エグゼクティブサマリー
  • 調査概要
  • 顧客サービスの改善
  • ICTサービスの統合
  • ネットワークパフォーマンスの改善
  • 付録
  • 著者およびANALYSYS MASONについて
目次

"Operators have various, sustainable means of differentiating their fixed services, even if connectivity is viewed as a commodity."

This report analyses operators' various approaches to differentiating high-speed fixed connectivity services in a highly competitive and commoditised market. Revenue from fixed services is declining in most regions and genuine differentiators are rare, posing a significant challenge to operators.

This report presents three approaches to differentiation used by operators and the best practices within each, covering customer service, integration with ICT services and making use of technological developments.

The report answers the following questions.

  • What are the primary challenges facing operators in the fixed connectivity market?
  • What are the steps that operators can take to differentiate themselves from competitors?
  • What are the best practices according to customer service, integration with ICT services and technological developments that operators can utilise to differentiate their fixed services?

Operators' approaches to differentiating fixed services

SAMPLE PAGES

ABOUT THE AUTHOR:

Terry van Staden (Research Analyst) is a member of Analysys Mason's Enterprise and IoT research practice and is mainly focusing on enterprise research reports and associated commentaries. He is conducting research into telecoms operators' enterprise revenue in addition to a cost analysis of their various enterprise services. Prior to joining Analysys Mason, Terry studied his masters in economics under full scholarship in South Africa where his research papers won, or were nominated for, several national awards. He is a member of the Golden Key International Honour Society and the recipient of the Gold Duke of Edinburgh's Award.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • REPORT OVERVIEW
  • IMPROVE CUSTOMER SERVICE
  • INTEGRATE ICT SERVICES
  • IMPROVE NETWORK PERFORMANCE
  • APPENDIX
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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