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中東・北アフリカにおけるOTTビデオ市場の動向と予測:2017年〜2022年

OTT Video in the Middle East and North Africa: Trends and Forecasts 2017-2022

発行 Analysys Mason 商品コード 608813
出版日 ページ情報 英文 12 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=113.73円で換算しております。
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中東・北アフリカにおけるOTTビデオ市場の動向と予測:2017年〜2022年 OTT Video in the Middle East and North Africa: Trends and Forecasts 2017-2022
出版日: 2018年03月01日 ページ情報: 英文 12 Slides
概要

中東・北アフリカ (MENA) における小売り収益は2017年の2億4,000万米ドルから2022年までに5億1,400万米ドルへと倍増が見込まれるものの、依然として低く留まっています。

当レポートでは、中東・北アフリカのOTTビデオ市場について調査分析し、プレミアムOTTビデオユーザー数、支出、ユーザー当たり平均支出 (ASPU) 、OTTビデオサービスのカテゴリー別予測、国別・地域別の予測のほか、市場動向や促進要因など、体系的な情報を提供しています。

エグゼクティブサマリー

地域の予測と各国の比較

  • 世界:OTTビデオの「革命」はMENAを迂回する可能性 - 裕福な少数派のみがサービスに支払う意思
  • MENA:支出は16%のCAGRで増加する見込みだが、有料TV、オペレーター支援モデル、および著作権侵害が普及を抑制し、非常に低い水準に留まる
  • MENA:地域全体でプレミアムOTTビデオの普及率は継続的に低く、SVoDは最も人気のアプリケーション

各国の予測

  • オマーン:OTTビデオは今後5年間にわたって未熟な市場のまま
  • カタール:OTTビデオの普及はその他の地域と比較して好調
  • サウジアラビア:オリジナルコンテンツが少数の高額支出者の興味を引くため、高いASPUを維持
  • UAE:地域収益は2022年までに6,600万米ドルへ倍増

予測手法と前提条件

著者とAnalysys Masonについて

目次

"Retail revenue in MENA will almost double from USD240 million in 2017 to USD514 million by 2022, but this is still very low."

The over-the-top (OTT) video ‘revolution' is likely to bypass the Middle East and North Africa (MENA) - only an affluent minority will be willing to pay for services. Spend will increase at a CAGR of 16% but from a very low base as pay TV, operator-funded models and piracy constrain take-up.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for four individual countries, and the Middle East and North Africa as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

    All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

    Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)

GEOGRAPHICAL COVERAGE

RegionCountries
Middle East and North AfricaOman, Qatar, Saudi Arabia, UAE

Table of Contents

  • 5.Executive summary
  • 6.Premium OTT video retail revenue will almost double in the next 5 years, but the strong, established free-and pay-TV markets will limit growth
  • 7.How we classify services in this forecast
  • 8.Retail revenue growth will be driven by SVoD because linear services are likely to be funded through B2B2C operator partnerships
  • 9.Key recommendations
  • 10.Regional forecasts and country comparison
  • 11.Worldwide: The OTT video ‘revolution' is likely to bypass MENA -only an affluent minority will be willing to pay for services
  • 12.MENA: Spend will increase at a CAGR of 16% but from a very low base, as pay TV, operator-funded models and piracy constrain take-up
  • 13.MENA: There is a consistently low penetration of premium OTT video across the region, and SVoD is the most popular application
  • 14.Country forecasts
  • 15.Oman: OTT video will remain a nascent market for the next five years
  • 16.Qatar: OTT video take-up will be strong compared to that in the rest of the region
  • 17.Saudi Arabia: A high ASPU will be maintained as original content appeals to a minority of high spenders
  • 18.UAE: Retail revenue will double to USD66 million by 2022
  • 19.Forecast methodology and assumptions
  • 20.Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 21.About the authors and Analysys Mason
  • 22.About the authors
  • 23.About Analysys Mason
  • 24.Research from Analysys Mason
  • 25.Consulting from Analysys Mason

List of figures

  • Figure 1: OTT video retail revenue by service type and blended ASPU, MENA, 2013-2022
  • Figure 2: OTT video retail revenue growth by service type, MENA, 2017-2022
  • Figure 3: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, worldwide by region, 2022
  • Figure 4: OTT video retail revenue by service type and blended ASPU, MENA, 2013-2022
  • Figure 5: OTT video users and growth rates by service type, MENA, 2017-2022
  • Figure 6: OTT video spend and growth rates by service type, MENA, 2017-2022
  • Figure 7: OTT video users and ASPU by business model, MENA, 2013-2022
  • Figure 8:SVoD, TVoD and linear share of retail revenue for OTT video, and premium OTT video user penetration, MENA, 2022
  • Figure 9: Retail revenue for OTT video service types, Oman, 2015-2022
  • Figure 10: Key information, Oman, 2017
  • Figure 11: Retail revenue for OTT video service types, Qatar, 2015-2022
  • Figure 12: Key information, Qatar, 2017
  • Figure 13: Retail revenue for OTT video service types, Saudi Arabia, 2015-2022
  • Figure 14: Key information, Saudi Arabia, 2017
  • Figure 15: Retail revenue for OTT video service types, UAE, 2015-2022
  • Figure 16: Key information, UAE, 2017
  • Figure 17: Scope of our premium OTT video spend forecasts
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