株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

中欧・東欧における有料TV:動向と予測

Pay TV in Central and Eastern Europe: Trends and Forecasts 2017-2022

発行 Analysys Mason 商品コード 565349
出版日 ページ情報 英文 29 Slides
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.38円で換算しております。
Back to Top
中欧・東欧における有料TV:動向と予測 Pay TV in Central and Eastern Europe: Trends and Forecasts 2017-2022
出版日: 2017年10月10日 ページ情報: 英文 29 Slides
概要

当レポートでは、中欧・東欧における有料TV市場について調査分析し、有料TVの世帯数・サービス・支出・ASPU、有料TVプラットフォーム別の予測、地域別予測、国別予測、市場の動向・促進要因、主要国の概要について、体系的な情報を提供しています。

エグゼクティブサマリー

地域別予測と国別比較

  • 対象地域:IP配信ビデオの普及率は低いまま、収益の大幅増加にもかかわらず
  • 収益とARPU:従来型有料TVは2016年〜2022年の間に12%増加するが、OTTビデオはIPTV支出を大幅に上回る
  • アクセス技術:IPTVは、引き続き新しい顧客に有料TVを提供
  • 市場浸透の動向:地域によって大きく異なり、違法サービスの利用可能性と値ごろ感が重要な要因

国別予測

  • チェコ共和国:積極的なディスカウントが、FTAユーザーの一部に、初めての有料TVを提供
  • ポーランド:大規模なマルチプレイバンドルと価格競争が、DTHとIPTVを後押し
  • イタリア:オペレーターは、OTTビデオサービスを採用、従来型有料TVに取って代わる
  • ロシア:加入者と収益成長によって、高い普及率、低価格ベースで
  • トルコ:IPビデオのリーダー

予測手法と前提条件

著者とAnalysys Masonについて

図表

目次

"OTT-video-to-the-TV retail revenue will grow by EUR265 million, which equates to about half of traditional pay-TV retail revenue growth."

OTT video will not notably constrain growth in traditional pay-TV retail revenue in Central and Eastern Europe over the next 5 years. However, OTT video will grow by almost EUR1 billion between 2016 and 2022, compared to EUR657 million for traditional pay TV.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video to the TV
  • forecasts for 8 individual countries and Central and Eastern Europe (CEE) as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

GEOGRAPHICAL COVERAGE

RegionCountries
Central and Eastern Europe Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Turkey.
  • 5. Executive summary
  • 6. Traditional pay-TV spend will grow by 12% between 2016 and 2022 - OTT video is primarily additive in CEE, rather than substitutive
  • 7. OTT -video-to-the-TV retail revenue will grow by EUR265 million, which equates to about half of traditional pay-TV retail revenue growth
  • 8. Traditional pay-TV revenue will grow slightly in most markets, but OTT video to the TV will be the main driver of revenue growth across the board
  • 9. Key trends, drivers and assumptions for the mobile and fixed markets
  • 10. Key implications and recommendations for video providers
  • 11. Regional forecasts and cross-country comparison
  • 12. Geographical coverage: Penetration of IP-delivered video will remain low in the region, despite its significant gains in revenue
  • 13. Revenue and ARPU: Traditional pay-TV spend will grow by 12% between 2016 and 2022, but OTT video will dramatically outpace IPTV spend
  • 14. Access technologies: IPTV will continue to bring new customers to pay TV
  • 15. Penetration dynamics: Penetration varies widely across the region - availability of illegal services and affordability are the key factors
  • 16. Individual country forecasts
  • 17. Czech Republic: Aggressive discounting will bring some FTA users to pay TV for the first time
  • 18. Poland: Large multi-play bundles and price competition will bolster DTH and IPTV
  • 19. Italy: Operators have embraced OTT video services, which will overtake traditional pay TV around 2023
  • 20. Russia: Subscriber and revenue growth will start from a high-penetration, low-value base
  • 21. Turkey: The regional leader for IP video
  • 22. Forecast methodology and assumptions
  • 23. Our spend forecasts focus on linear and on-demand content to the TV
  • 24. Our definition of 'OTT-video-to-the-TV' services
  • 25. About the authors and Analysys Mason
  • 26. About the authors
  • 27. Analysys Mason's consulting and research are uniquely positioned
  • 28. Research from Analysys Mason
  • 29. Consulting form Analysys Mason

List of figures

  • Figure 1. Traditional pay-TV and OTT-video-to-the-TV retail revenue, Central and Eastern Europe, 2013-2022
  • Figure 2. Pay-TV retail revenue growth by service type, Central and Eastern Europe, 2016-2022
  • Figure 3. Pay-TV retail revenue growth by type and country, Central and Eastern Europe, 2017-2022
  • Figure 4. Summary of key trends, drivers and assumptions for Central and Eastern Europe
  • Figure 5. IPTV share of traditional pay-TV connections and OTT video the TV as a percentage of households by country, Central and Eastern Europe, 2022
  • Figure 6. Traditional pay-TV and OTT-video-to-the-TV retail revenue, Central and Eastern Europe, 2013-2022
  • Figure 7. Pay-TV spend and CAGRs by service type, Central and Eastern Europe, 2016-2022
  • Figure 8. Pay-TV connections and CAGRs by service type, Central and Eastern Europe, 2016-2022
  • Figure 9. Pay-TV connections and ASPU by access technology, Central and Eastern Europe, 2013-2022
  • Figure 10. Household penetration of traditional pay-TV services by country, Central and Eastern Europe, 2013-2022
  • Figure 11. Household penetration of OTT-video-to-the-TV services by country, Central and Eastern Europe, 2013-2022
  • Figure 12. Household penetration of pay TV by access technology, Czech Republic, 2013-2022
  • Figure 13. Household penetration of pay TV by access technology, Poland, 2013-2022
  • Figure 14. Household penetration of pay TV by access technology, Russia, 2013-2022
  • Figure 15. Household penetration of pay TV by access technology, Turkey, 2013-2022
  • Figure 16. Scope of our pay-TV spend forecasts
  • Figure 17. Definition of OTT video services to the TV
Back to Top