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コネクテッド消費者調査:アジア太平洋先進地域におけるモバイルサービスとデバイス

Connected Consumer Survey 2016: Mobile Services and Devices in Developed Asia-Pacific

発行 Analysys Mason 商品コード 474958
出版日 ページ情報 英文 27 Slides
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=108.49円で換算しております。
コネクテッド消費者調査:アジア太平洋先進地域におけるモバイルサービスとデバイス Connected Consumer Survey 2016: Mobile Services and Devices in Developed Asia-Pacific
出版日: 2017年03月16日 ページ情報: 英文 27 Slides
概要

当レポートでは、オーストラリア、日本、韓国、台湾といったアジア太平洋の先進国におけるスマートフォンユーザーの消費者行動や選好、料金プランに焦点をあて調査し、スマートフォンの販売経路として携帯電話事業者が市場でどの程度優位性を確立しているのか、消費者の料金プラン選択に事業者がどのように影響しているのか、消費者の携帯電話機への支出をどのように増加させることができるのか、そして通信速度と通信容量の点で4G通信技術が顧客満足度にどのように関係しているのかといったことを明らかにしています。

  • エグゼクティブサマリー
  • 携帯電話機の流通経路
  • 4Gの利用と収益化
  • 調査手法とパネルインフォメーション
  • 著者とAnalysis Masonについて
目次

"Operators must prepare their responses to changes in consumers' tariff preferences."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the developed Asia-Pacific (DVAP) region. In particular, it focuses on respondents' usage of mobile services and devices.

THIS REPORT ANSWERS THE FOLLOWING QUESTIONS.

  • How strong are operators as smartphone sales channels and how does this relate to consumers' choice of tariffs?
  • What is consumers' average spend on handsets and how can operators capture a larger fraction of this spend?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What is the effect of 4G on customer satisfaction in terms of data speed and data allowances?

SURVEY DATA COVERAGE:

The research was conducted in October and November 2016. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Australia
  • Japan
  • South Korea
  • Taiwan

ABOUT THE AUTHORS

Harsh Upadhyay (Analyst) contributes to Analysys Mason's Asia-Pacific research programme, and is based in our Singapore office. His research focuses on market tracking, competitive assessment, data forecasting, next-generation services and consumer behaviour analysis in the Asia-Pacific telecoms market. He also supports consulting projects and presents at industry events. Harsh's experience in the TMT industry is diverse, and he has a detailed understanding of the telecoms market in the region. He has previously worked with Frost & Sullivan and IDC as an analyst and consultant, and his clients have included leading ICT firms and government bodies. Harsh holds a master's and bachelor's degree in Business Management from India.

Aris Xylouris (Analyst) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice, and manages our Connected Consumer Survey and Consumer smartphone usage series of research. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, TV and media, and mobile and fixed service pricing. He also specialises in statistics and primary research analysis.

Kerem Arsal (Principal Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • HANDSET CHANNELDYNAMICS
  • 4G USAGEAND MONETISATION
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON