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コネクテッド消費者調査:サハラ以南のアフリカにおけるモバイルサービスとデバイス

Connected Consumer Survey 2018: Mobile Services and Devices in Sub-Saharan Africa

発行 Analysys Mason 商品コード 428076
出版日 ページ情報 英文 13 Slides
納期: 即日から翌営業日
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コネクテッド消費者調査:サハラ以南のアフリカにおけるモバイルサービスとデバイス Connected Consumer Survey 2018: Mobile Services and Devices in Sub-Saharan Africa
出版日: 2019年04月08日 ページ情報: 英文 13 Slides
概要

当レポートでは、サハラ以南のアフリカ地域におけるスマートフォンユーザーの行動、選好、プランについて取り上げ、モバイルサービスとデバイスの利用に焦点を当てて、体系的な情報を提供しています。

目次

  • エグゼクティブサマリー
  • 端末のチャネル動向
  • 4Gの利用と収益化
  • 調査手法とパネル情報
  • 著者・ANALYSYS MASONについて
目次

"The data market in Sub-Saharan Africa is growing, which will result in better revenue opportunities for operators than in more-mature data markets."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on the handset channel dynamics, the usage of mobile services, spending and the level of awareness of 5G. The survey was conducted in association with On Device Research.

THIS REPORT PROVIDES:

  • insight into operators performance as smartphone sales channels, and how their performance relates to consumers' choice of tariffs
  • an analysis of mobile data usage patterns among respondents and how they get affected by data pricing
  • an assessment of the impact of 4G on mobile users' spend and engagement with their smartphones
  • insight into subscribers' awareness of 5G and the potential of 5G use cases
  • an analysis of data utilisation levels for subscribers and the effects of differing approaches to overage.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Kenya
  • Nigeria
  • South Africa

Table of Contents

  • Executive summary
  • Handsetchannel dynamics
  • Network technology adoption
  • Data usage and monetisation
  • Methodology and panel information
  • About author and Analysys Mason
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