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新興アジア太平洋における有料TVサービス:動向と予測 2017 - 2022年

Pay-TV Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

発行 Analysys Mason 商品コード 376353
出版日 ページ情報 英文 12 slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.62円で換算しております。
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新興アジア太平洋における有料TVサービス:動向と予測 2017 - 2022年 Pay-TV Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022
出版日: 2018年01月15日 ページ情報: 英文 12 slides
概要

当レポートでは、新興アジア太平洋における有料TV市場について調査し、有料TV世帯数、サービス、支出およびASPUの予測、有料TVプラットフォーム別の予測 (ケーブル (アナログ・デジタル)、IPTV、有料DTT、衛星 (DTH) およびTV配信のOTTビデオ) 、地域全体 (EMAP) および国別の予測、市場における動向・促進因子の概要、および主要諸国の概要などを提供しています。

目次

  • 地域予測・各国比較
  • 新興アジア太平洋:IPTVが成功、しかし支出・加入者成長における大きな勝利者はTVセット向けOTT
  • 新興アジア太平洋:バンドリング、プライバシーおよびデジタル移行は同地域における成長の最も重要な促進因子
  • 新興アジア太平洋:ケーブルを犠牲にした、IPTV・衛星サービスの安定成長
  • 新興アジア太平洋:OTT成長は安定、しかし、短・中期的には多くの市場において従来型有料TVを犠牲にしたものではない
  • 新興アジア太平洋:IPTV・衛星はケーブルよりも成長見通しが大きい
  • 各国予測
  • 中国:OTTビデオは価値・規模において従来型有料TVプラットフォームより速い速度で拡大
  • インド:Reliance Jioによるファイバーの野望はインドの有料TVビジネスを作るか壊す可能性
  • インドネシア:Telekom Indonesiaによる野心的なトリプルプレイ戦略は2017年以降のダブルプレイTVを支える
  • マレーシア:インフラ投資はIPTVおよびOTTビデオサービスの成長を促進
  • フィリピン:衛星サービスが引き続き市場をけん引する一方、著作権侵害が成長を抑制
  • タイ:オペレーターがOTTサービスにフォーカスしているため、従来型有料TV加入者数の増加は抑制される見込み
  • ベトナム:オペレーターのファイバー計画が予測期間の後半に増加するため、ケーブルの成長はIPTVの成長に取って変わられる
  • 予測手法・前提条件
  • 著者・Analysys Mason について、ほか
目次
"Cable subscriptions will decline as IPTV and satellite thrive, but OTT casts a shadow over traditional pay-TV growth."

The Chinese market dominates the emerging Asia--Pacific region, accounting for 59% of all connections, but the dynamics across the region vary greatly and the interplay between cable, IPTV, satellite and OTT video services will differ from country-to-country.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for seven individual countries and the emerging Asia--Pacific (EMAP) region as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

Geographical coverage

Region
  • Emerging Asia--Pacific

Countries

  • China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam.

Table of Contents

  • 5. Regional forecasts and cross-country comparison
  • 6. Emerging Asia-Pacific: IPTV will thrive, but the greatest winner in terms of spend and subscriber growth will be OTT-to-the-TV-set
  • 7. Emerging Asia-Pacific: Bundling, piracy and digital migration are some of the key factors that affect growth in the region
  • 8. Emerging Asia-Pacific: Strong growth in IPTV and satellite services will be at the expense of cable
  • 9. Emerging Asia-Pacific: OTT growth will be strong, but not at the expense of traditional pay TV in most markets in the short-to-medium term
  • 10. Emerging Asia-Pacific: IPTV and satellite have greater growth prospects than cable
  • 11. Individual country forecasts
  • 12. China: OTT video will increase in value and scale at a faster rate than traditional pay TV from 2017 onwards
  • 13. India: Reliance Jio's fibre aspirations will make or break the Indian pay-TV business
  • 14. Indonesia: Telekom Indonesia's ambitious triple-play strategy will help to double pay-TV from 2017 onwards
  • 15. Malaysia: Infrastructure investment will drive growth in IPTV and OTT video services
  • 16. Philippines: Satellite services will continue to lead the market, while piracy will subdue growth
  • 17. Thailand: Growth in the number of traditional pay-TV subscribers will be limited as operators focus on OTT services
  • 18. Vietnam: Cable growth will be supplanted by IPTV growth as operator fibre plans ramp up later in the forecast period
  • 19. Forecast methodology and assumptions
  • 20. Our spend forecasts focus on linear and on-demand content to the TV set
  • 21. Our definitions of 'OTT-video-to-the-TV' services
  • 22. About the author and Analysys Mason
  • 23. About the author
  • 24. Analysys Mason's consulting and research are uniquely positioned
  • 25. Research from Analysys Mason
  • 26. Consulting from Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, emerging Asia-Pacific, 2014-2022
  • Figure 2: Pay-TV spend and growth rates by service type, emerging Asia-Pacific, 2016-2022
  • Figure 3: Pay-TV connections and growth rates by type, emerging Asia-Pacific, 2016-2022
  • Figure 4: Selected factors that affect the take-up and value of pay-TV services in emerging Asia-Pacific
  • Figure 5: Pay-TV connections and ASPU by access technology, merging Asia-Pacific, 2014-2022
  • Figure 6: Household penetration of traditional pay-TV services, emerging Asia-Pacific countries, 2014-2022
  • Figure 7: OTT-to-the-TV-set subscription penetration, emerging Asia-Pacific countries, 2014-2022
  • Figure 8: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration by country, emerging Asia-Pacific, 2022
  • Figure 9: Household penetration of pay TV by access technology, China, 2014-2022
  • Figure 10: Household penetration of pay TV by access technology, India, 2014-2022
  • Figure 11: Household penetration of pay TV by access technology, Indonesia, 2014-2022
  • Figure 12: Household penetration of pay TV by access technology, Malaysia, 2014-2022
  • Figure 13: Household penetration of pay TV by access technology, Philippines, 2014-2022
  • Figure 14: Household penetration of pay TV by access technology, Thailand, 2014-2022
  • Figure 15: Household penetration of pay TV by access technology, Vietnam, 2014-2022
  • Figure 16: Scope of our pay-TV spend forecasts
  • Figure 17: Definition of OTT video services to the TV
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