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サハラ以南アフリカにおける通信サービスの動向と予測

Communication Services in Sub-Saharan Africa: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 365855
出版日 ページ情報 英文 15 Slides
納期: 即日から翌営業日
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サハラ以南アフリカにおける通信サービスの動向と予測 Communication Services in Sub-Saharan Africa: Trends and Forecasts 2018-2023
出版日: 2019年04月02日 ページ情報: 英文 15 Slides
概要

当レポートでは、サハラ以南アフリカ (SSA) におけるモバイル通信サービス市場について調査分析し、世界の動向、地域の動向のほか、ガーナ、ケニア、ナイジェリア、南アフリカを含む国別の動向と最新予測について、体系的な情報を提供しています。

調査対象地域 (国)

  • 世界
  • サハラ以南アフリカ地域
  • ガーナ
  • ケニヤ
  • ナイジェリア
  • 南アフリカ

付属データで提供される予測結果

  • 世界
  • サハラ以南アフリカ地域
  • ガーナ
  • ケニヤ
  • ナイジェリア
  • 南アフリカ
  • その他

調査内容

  • 非オペレーター/OTTサービス
    • 音声・メッセージング
    • デバイスタイプ別アクティブユーザー数
    • デバイスタイプ別アウトゴーイングトラフィック
  • オペレーターの従来サービス
    • ハンドセット
    • 回線交換音声・SMS
    • アウトゴーイングトラフィック
  • オペレーターのIPベースサービス
    • サービスタイプ別のアクティブユーザー数
      • VoLTE・Wi-Fi通話・IPメッセージング
    • サービスタイプ別のアウトゴーイングトラフィック
      • VoLTE・Wi-Fi通話・IPメッセージング
    • リテール収益
      • 音声・メッセージング
      • 1ユーザー当たりの平均支出
目次

"Operators are counting on the increased use of smartphones and mobile data to drive revenue growth. As such, partnerships with major app providers are beneficial to both parties."

This report provides an outlook on the mobile communication services market in Sub-Saharan Africa (SSA), including country views for Ghana, Kenya, Nigeria and South Africa. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data for the region as a whole and for Ghana, Kenya, Nigeria and South Africa
  • individual profiles for Ghana, Kenya, Nigeria and South Africa.


RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • SSA region
  • Ghana
  • Kenya
  • Nigeria
  • South Africa

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • SSA region
  • Ghana
  • Kenya
  • Nigeria
  • South Africa
  • Rest of SSA region

 

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Sub-Saharan Africa: social and messaging services will continue to be important drivers of revenue growth for operators
  • 18. Sub-Saharan Africa: operators' revenue from mobile voice will continue to grow, although OTT players will also benefit from the increase in mobile voice adoption
  • 19. Country-level trends
  • 20. Ghana: operators are partnering with OTT players to grow smartphonepenetration and mobile data consumption
  • 21. Kenya: all operators offer app-specific traffic for OTT messaging and prefer to encourage data usage at the expense of SMS revenue
  • 22. Nigeria: most operators are promoting social media bundles; LTE is still at the trial stage, so IP transformation is distant
  • 23. South Africa: Cell C has been aggressive with social bundles; Telkom is also acting as a disruptor in voice and messaging
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, Sub-Saharan Africa, 2012--2023
  • Figure 2: Mobile voice traffic, Sub-Saharan Africa, 2012--2023
  • Figure 3: Messages sent, by message type, worldwide, 2012--2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging active users worldwide, 2012--2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012--2023
  • Figure 6: OTT voice users, by device, worldwide, 2012--2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016--2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016--2023
  • Figure 9: Active users of VoLTE services, by region, 2016--2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016--2023
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012--2023
  • Figure 12: Messaging traffic, Sub-Saharan Africa, 2012--2023
  • Figure 13: Mobile voice traffic, Sub-Saharan Africa, 2012--2023
  • Figure 14: Messaging traffic by message type, Ghana, 2012--2023
  • Figure 15: Messaging traffic by message type, Kenya, 2012--2023
  • Figure 16: Messaging traffic by message type, Nigeria, 2012--2023
  • Figure 17: Messaging traffic by message type, South Africa, 2012--2023
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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