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中東欧における通信サービス:動向・予測

Communication Services in Central and Eastern Europe: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 365854
出版日 ページ情報 英文 15 Slides
納期: 即日から翌営業日
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中東欧における通信サービス:動向・予測 Communication Services in Central and Eastern Europe: Trends and Forecasts 2018-2023
出版日: 2019年03月25日 ページ情報: 英文 15 Slides
概要

当レポートでは、中東欧におけるモバイル通信サービス市場について調査し、従来型の音声・SMSサービスに加え、VoLTE、Wi-Fi通話およびIPメッセージングを含むオペレーターサービスの予測、従来型サービスからOTT代替サービスへの移行レベルの定量化、OTT音声・メッセージングを含む通信サービスのユーザー・トラフィック予測などを提供しています。

調査対象地域 (国)

  • 世界
  • 中欧・東欧
  • チェコ共和国
  • ポーランド
  • ロシア
  • トルコ

付属データで提供される予測結果

  • 世界
  • 中欧・東欧
  • ブルガリア
  • クロアチア
  • エストニア
  • ハンガリー
  • ラトビア
  • リトアニア
  • モンテネグロ
  • ルーマニア
  • セルビア
  • スロバキア
  • スロベニア
  • ウクライナ
  • その他中欧・東欧諸国

調査内容

  • 非オペレーター/OTTサービス
    • 音声・メッセージング
    • デバイスタイプ別アクティブユーザー数
    • デバイスタイプ別アウトゴーイングトラフィック
  • オペレーターの従来サービス
    • ハンドセット
    • 回線交換音声・SMS
    • アウトゴーイングトラフィック
  • オペレーターのIPベースサービス
    • サービスタイプ別のアクティブユーザー数
      • VoLTE・Wi-Fi通話・IPメッセージング
    • サービスタイプ別のアウトゴーイングトラフィック
      • VoLTE・Wi-Fi通話・IPメッセージング
    • リテール収益
      • 音声・メッセージング
      • 1ユーザー当たりの平均支出
目次

"The region has not experienced the precipitous decline in SMS usage that has been seen in Western European countries."

This report provides an outlook on the mobile communication services market in Central and Eastern Europe (CEE), including country views for the Czech Republic, Poland, Russia and Turkey. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

THIS REPORT PROVIDES:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data for the region as a whole and for 16 individual countries
  • individual profiles for the Czech Republic, Poland, Russia and Turkey.
RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • Central and Eastern Europe (CEE)
  • the Czech Republic
  • Poland
  • Russia
  • Turkey

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • CEE region
  • Bulgaria
  • Croatia
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine
  • Rest of CEE region

 

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Central and Eastern Europe: OTT messaging apps are increasing in popularity and will pose challenges to operators
  • 18. Central and Eastern Europe: operators are providing indoor and outdoor HD voice coverage and VoIP is gaining traction
  • 19. Country-level trends
  • 20. Czech Republic: operators are adopting IP voice services early to secure future voice revenue
  • 21. Poland: OTT services are not yet a serious substitute for operators' voice services
  • 22. Russia: OTT apps are taking over the messaging market; operators have proactively invested in IP-based voice services
  • 23. Turkey: WhatsApp has captured the large youth market, but operators are responding with their own initiatives
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of Figures

  • Figure 1: Messaging traffic, Central and Eastern Europe, 2012--2023
  • Figure 2: Mobile voice traffic, Central and Eastern Europe, 2012--2023
  • Figure 3: Messages sent, by message type, worldwide, 2012--2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging active users worldwide, 2012--2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012--2023
  • Figure 6: OTT voice users, by device, worldwide, 2012--2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016--2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016--2023
  • Figure 9: Active users of VoLTE services, by region, 2016--2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016--
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012--2023
  • Figure 12: Messaging traffic, Central and Eastern Europe, 2012--2023
  • Figure 13: Mobile voice traffic, Central and Eastern Europe, 2012--2023
  • Figure 14: Messaging traffic by message type, Czech Republic, 2012--2023
  • Figure 15: Messaging traffic by message type, Poland, 2012--2023
  • Figure 16: Messaging traffic by message type, Russia, 2012--2023
  • Figure 17: Overview of the main forecast outputs
  • Figure 18: Overview of the forecast methodology used in this report
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