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先進アジア太平洋地域における通信サービス:動向・予測

Communication Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 365852
出版日 ページ情報 英文 15 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.62円で換算しております。
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先進アジア太平洋地域における通信サービス:動向・予測 Communication Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023
出版日: 2019年03月27日 ページ情報: 英文 15 Slides
概要

当レポートでは、先進アジア太平洋地域におけるモバイル通信サービス市場について調査し、従来型の音声・SMSサービスに加え、VoLTE、Wi-Fi通話およびIPメッセージングを含むオペレーターサービスの予測、従来型サービスからOTT代替サービスへの移行レベルの定量化、OTT音声・メッセージングを含む通信サービスのユーザー・トラフィック予測、スマートフォン・タブレット・PC/ノートPCにまたがるマルチデバイス利用の展望、地域・国別のデータ、および各国のプロファイルなどを提供しています。

調査対象地域 (国)

  • 世界
  • 先進アジア太平洋地域
  • オーストリア
  • 日本
  • 韓国
  • 台湾

付属データで提供される予測結果

  • 世界
  • 先進アジア太平洋地域
  • オーストリア
  • 香港
  • 日本
  • ニュージーランド
  • シンガポール
  • 韓国
  • 台湾
  • その他

調査内容

  • 非オペレーター/OTTサービス
    • 音声・メッセージング
    • デバイスタイプ別アクティブユーザー数
    • デバイスタイプ別アウトゴーイングトラフィック
  • オペレーターの従来サービス
    • ハンドセット
    • 回線交換音声・SMS
    • アウトゴーイングトラフィック
  • オペレーターのIPベースサービス
    • サービスタイプ別のアクティブユーザー数
      • VoLTE・Wi-Fi通話・IPメッセージング
    • サービスタイプ別のアウトゴーイングトラフィック
      • VoLTE・Wi-Fi通話・IPメッセージング
    • リテール収益
      • 音声・メッセージング
      • 1ユーザー当たりの平均支出
目次

"Japanese operators have decided to address the messaging market using rich communication services (RCS); KDDI, NTT DoCoMo and SoftBank simultaneously launched interconnected native RCS."

This report provides an outlook on the mobile communication services market in developed Asia-Pacific (DVAP), including country views for Australia, Japan, South Korea and Taiwan. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea and Taiwan
  • individual profiles for Australia, Japan, South Korea and Taiwan.
RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • Developed Asia--Pacific (DVAP)
  • Australia
  • Japan
  • South Korea
  • Taiwan

Forecast results provided in the data annex:

  • Worldwide
  • DVAP region
  • Australia
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan
  • Rest of DVAP region
  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • voice and messaging
      • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Developed Asia-Pacific: Japanese operators are basing their messaging strategies around RCS
  • 18. Developed Asia-Pacific: operator circuit-switched voice traffic is being substituted by VoLTE and OTT voice services
  • 19. Country-level trends
  • 20. Australia: OTT alternatives are going to dominate messaging services; operators will remain central in voice services
  • 21. Japan: Japan is the first country in the world to provide 100% RCS coverage
  • 22. South Korea: operators are setting standards for innovation in voice services, despite their lack of success in messaging services
  • 23. Taiwan: unlimited data tariffs are supporting the growth of OTT voice services
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. About Analysys Mason
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, developed Asia-Pacific, 2012-2023
  • Figure 2: Mobile voice traffic, developed Asia-Pacific, 2012-2023
  • Figure 3: Messages sent, by message type, worldwide, 2012-2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging
  • active users worldwide, 2012-2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012-2023
  • Figure 6: OTT voice users, by device, worldwide, 2012-2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016-2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016-2023
  • Figure 9: Active users of VoLTE services, by region, 2016-2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016- 2023
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012-2023
  • Figure 12: Messaging traffic, developed Asia-Pacific, 2012-2023
  • Figure 13: Mobile voice traffic, developed Asia-Pacific, 2012-2023
  • Figure 14: Messaging traffic by message type, Australia, 2012-2023
  • Figure 15: Messaging traffic by message type, Japan, 2012-2023
  • Figure 16: Messaging traffic by message type, South Korea, 2012-2023
  • Figure 17: Messaging traffic by message type, Taiwan, 2012-2023
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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