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新興のアジア太平洋地域における通信サービスの動向と予測

Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 363945
出版日 ページ情報 英文 15 Slides
納期: 即日から翌営業日
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新興のアジア太平洋地域における通信サービスの動向と予測 Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2018-2023
出版日: 2019年03月29日 ページ情報: 英文 15 Slides
概要

当レポートでは、新興のアジア太平洋 (EMAP) 地域におけるモバイル通信サービス市場について調査分析し、世界の動向、地域の動向のほか、中国、インドネシア、マレーシア、フィリピンを含む国別の動向と最新予測について、体系的な情報を提供しています。

調査対象地域 (国)

  • 世界
  • 新興アジア太平洋地域
  • 中国
  • インドネシア
  • マレーシア
  • フィリピン

付属データで提供される予測結果

  • 世界
  • 新興アジア太平洋地域
  • バングラデシュ
  • 中国
  • インド
  • インドネシア
  • マレーシア
  • ミャンマー
  • パキスタン
  • フィリピン
  • タイ
  • ベトナム
  • その他

調査内容

  • 非オペレーター/OTTサービス
    • 音声・メッセージング
    • デバイスタイプ別アクティブユーザー数
    • デバイスタイプ別アウトゴーイングトラフィック
  • オペレーターの従来サービス
    • ハンドセット
    • 回線交換音声・SMS
    • アウトゴーイングトラフィック
  • オペレーターのIPベースサービス
    • サービスタイプ別のアクティブユーザー数
      • VoLTE・Wi-Fi通話・IPメッセージング
    • サービスタイプ別のアウトゴーイングトラフィック
      • VoLTE・Wi-Fi通話・IPメッセージング
    • リテール収益
      • 音声・メッセージング
      • 1ユーザー当たりの平均支出
目次

"Users are well-accustomed to OTT voice services, given the high levels of app penetration, though data allowances and poor quality of service on cellular networks remain significant barriers to further adoption."

This report provides an outlook on the mobile communication services market in emerging Asia-Pacific (EMAP), including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution of traditional services by OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Bangladesh, China, India, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Thailand and Vietnam
  • individual profiles for China, Indonesia, Malaysia and the Philippines.


RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • Emerging Asia-Pacific (EMAP)
  • China
  • Indonesia
  • Malaysia
  • the Philippines
Forecast results provided in the data annex:
  • Worldwide
  • EMAP region
  • Bangladesh
  • China
  • India
  • Indonesia
  • Malaysia
  • Myanmar
  • Pakistan
  • the Philippines
  • Thailand
  • Vietnam
  • Rest of EMAP region
Non-operator/OTT services
  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type
Operator traditional services
  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic
Operator IP-based services
  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Emerging Asia-Pacific: Facebook is challenging local players and is set to become the dominant messaging provider in the region
  • 18. Emerging Asia-Pacific: the roll-out of voice and video features on common communication services has made users accustomed to OTT voice services
  • 19. Country-level trends
  • 20. China: Tencent's services dominate the messaging markets; operatorsare focusing on voice services
  • 21. Indonesia: LINE dominates the youth market; operators are focusing on improving LTE (and voice) coverage
  • 22. Malaysia: Facebook dominates the app market and is driving regionalplatform players out
  • 23. Philippines: operators are hoping for success with RCS in what remains a strong traditional messaging market
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, emerging Asia--Pacific, 2012--2023
  • Figure 2: Mobile voice traffic, emerging Asia--Pacific, 2012--2023
  • Figure 3: Messages sent, by message type, worldwide, 2012--2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging active users worldwide, 2012--2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012--2023
  • Figure 6: OTT voice users, by device, worldwide, 2012--2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016--2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016--2023
  • Figure 9: Active users of VoLTE services, by region, 2016--2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016--2023
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012--2023
  • Figure 12: Messaging traffic, emerging Asia--Pacific, 2012--2023
  • Figure 13: Mobile voice traffic, emerging Asia--Pacific, 2012--2023
  • Figure 14: Messaging traffic by message type, China, 2012--2023
  • Figure 15: Messaging traffic by message type, Indonesia, 2012--2023
  • Figure 16: Messaging traffic by message type, Malaysia, 2012--2023
  • Figure 17: Messaging traffic by message type, Philippines, 2012--2023
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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