無料レポート プレゼントキャンペーン 実施中 : メールサービスに新規登録いただいた方にご用意した無料レポートをご提供

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

中東・北アフリカ (MENA) における有料TVサービス:動向と予測 2017-2022年

Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2017-2022

発行 Analysys Mason 商品コード 358676
出版日 ページ情報 英文 9 Slides
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.42円で換算しております。
Back to Top
中東・北アフリカ (MENA) における有料TVサービス:動向と予測 2017-2022年 Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2017-2022
出版日: 2018年03月22日 ページ情報: 英文 9 Slides
概要

中東・北アフリカ地域 (MENA) の従来型有料TVサービス市場は、2022年までに42億米ドルの規模に達すると予測されています。同地域における競争は激しく、市場は飽和しており、従来型サービスバンドルにとってオーバーザトップ (OTT) 提携は主要な差別化要因となる見込みです。

当レポートでは、中東・北アフリカ (MENA) における有料TVサービス市場について取り上げ、有料TV世帯数、サービス、支出およびARPUの予測、有料TVプラットフォーム別 (ケーブル (アナログ・デジタル) 、IPTV、有料DTT、衛星およびOTTビデオ) の予測、MENA地域全体・各国の予測、市場の動向・促進要因などを分析しています。

目次

地域の予測・各国比較

  • 中東・北アフリカ:従来型・OTTの両TVセグメントで収益成長が安定
  • 中東・北アフリカ:バンドリング・著作権侵害は同地域の成長に影響を及ぼす大きな要因
  • 中東・北アフリカ:IPTVの安定成長は、地域の衛星ブロードキャスターの長年にわたる支配に課題となる
  • 中東・北アフリカ:違法ストリーミングの人気はOTT導入の障壁に
  • 中東・北アフリカ:IPTV加入者シェアは増加し、有料TV、OTT-TVの浸透率は特定の国でのみ大きくなる

各国の動向

  • オマーン:全てのアクセス技術は価格競争・OTTバンドリングが普及を刺激するため進歩する
  • カタール:従来型有料TV市場の浸透率は高いものの、OTTの意欲は高い - 提携が重要に
  • サウジアラビア:IPTVは2022年までに従来型有料TVサービスの30%を構成 - ブロードバンドを用いた基本的なサービスバンドルは無料
  • UAE:Etisalat および Du によるIPTV型バンドルが引き続き市場で優勢となる見込み

予測手法・前提条件

著者・ANALYSYS MASONについて

図表リスト

目次

"Strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters in the Middle East and North Africa."

The traditional pay-TV market in the Middle East and North Africa (MENA) will be worth USD4.2 billion by 2022. Competition in the region is strong; in saturated markets, over-the-top (OTT) partnerships may prove to be the key differentiator for traditional service bundles.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for four individual countries and the MENA region as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

GEOGRAPHICAL COVERAGE:

RegionCountries
Middle East and North AfricaOman, Saudi Arabia, Qatar and UAE.

Table of Contents

  • 5.Regional forecasts and cross-country comparison
  • 6.Middle East and North Africa: revenue growth will be strong in both traditional and OTT to the TV segments
  • 7.Middle East and North Africa: bundling and piracy are some of the key factors that affect growth in the region
  • 8.Middle East and North Africa: strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters
  • 9.Middle East and North Africa: the popularity of illegal streaming will be a barrier to OTT adoption
  • 10.MENA: IPTV subscriber share will increase and paid-for, OTT-to-the-TV penetration will be significant in certain countries only
  • 11.Individual country forecasts
  • 12.Oman: all access technologies will make gains as price competition and OTT bundling stimulate take-up
  • 13.Qatar: the traditional pay-TV market is highly penetrated, but appetite for OTT is high -partnerships become important
  • 14.Saudi Arabia: IPTV will account for 30% of traditional pay-TV services by 2022 -basic services bundled free with broadband
  • 15.UAE: IPTV-based bundles from Etisalat and du will continue to dominate the market
  • 16.Forecast methodology and assumptions
  • 17.Our spend forecasts focus on linear and on-demand content to the TV set
  • 18.Our definition of ‘OTT-video-to-the-TV' services
  • 19.About the author and Analysys Mason
  • 20.About the author
  • 21.Analysys Mason's consulting and research are uniquely positioned
  • 22.Research from Analysys Mason
  • 23.Consulting from Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the--set services, Middle East and North Africa, 2013-2022
  • Figure 2: Pay-TV total spend and growth rates by service type, Middle East and North Africa, 2016-2022
  • Figure 3: Pay-TV connections and growth rates by type, Middle East and North Africa, 2016-2022
  • Figure 4: Selected factors that affect the take-up and value of pay-TV services in the Middle East and North Africa
  • Figure 5: Pay-TV connections and ASPU by access technology, Middle East and North Africa, 2013-2022
  • Figure 6: The number of traditional pay-TV connections as a percentage of the number of households, Middle East and North Africa countries, 2013-2022
  • Figure 7: The number of OTT to the TV set users as a percentage of the number of households, Middle East and North African countries, 2013-2022
  • Figure 8: Traditional pay-TV connections by technology and OTT video to the TV set users as a percentage of the number of households by country, MENA,
  • Figure 9: Household penetration of pay TV by access technology, Oman, 2013-2022
  • Figure 10: Household penetration of pay TV by access technology, Qatar, 2014-2022
  • Figure 11: Household penetration of pay TV by access technology, Saudi Arabia, 2014-2022
  • Figure 12: Household penetration of pay TV by access technology, UAE, 2014-2022
  • Figure 13: Scope of our pay-TV spend forecasts
  • Figure 14: Definition of OTT video services to the TV
Back to Top