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固定回線・モバイル回線統合の実例:短期的・長期的な見通し

The Commercial Case for Fixed-Mobile Convergence: The Short and Long View

発行 Analysys Mason 商品コード 356984
出版日 ページ情報 英文 38 Slides
納期: 即日から翌営業日
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固定回線・モバイル回線統合の実例:短期的・長期的な見通し The Commercial Case for Fixed-Mobile Convergence: The Short and Long View
出版日: 2016年04月28日 ページ情報: 英文 38 Slides
概要

固定回線とモバイル通信回線を統合するという戦略は、必ずしも成功が保証されているわけではありません。しかし、長期的には実際に両者を統合する事例が増えていくものと思われます。

当レポートでは、世界各国 (特に欧州諸国) における固定回線とモバイル通信回線の統合の動きについて分析し、回線統合の概要やバンドリング・サービスとの違い、オペレーター側の収益拡大方法、消費者側の要望、先進国・途上国での市場動向の違い、今後の市場動向の見通し (短期的・長期的予測) などについて調査・考察しております。

目次

  • エグゼクティブ・サマリー
  • 回線統合の合理的根拠
  • 今後のバンドリングの傾向と、リテール市場での成功条件
  • 今後のネットワークの傾向
  • 付録:ケーススタディ
  • 著者およびAnalysis Masonについて
目次

"The success of convergence strategies is not guaranteed, but longer-term network convergence should solidify the commercial case."

The trend towards fixed-mobile convergence, propelled by consolidation, is shifting from Europe to many other regions. The aims are clear, but the evidence of success is patchy.

This report assesses:

  • what convergence is, apart from bundling
  • whether converged services actually make operators any more money
  • the evidence that consumers actually want these services
  • the factors that lead mobile operators to directly invest in fibre
  • whether mobile-only operators in developed markets can be viable in in the long term
  • the extent to which convergence as a trend will spread to emerging markets.

The main aims of retail and network convergence

SAMPLE PAGES

ABOUT THE AUTHORS

Rupert Wood (Research Director) is the lead analyst for our Fixed Networks and Wireless Networks research programmes, and his research focuses on next-generation networks and convergence. Rupert regularly contributes to the international press on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and Kommersant. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.

Stephen Wilson (Principal Analyst) contributes research to our Fixed Networks and Wireless Networks research programmes. He joined Analysys Mason as a Senior Analyst in November 2012, having previously worked for Informa Telecoms & Media. Stephen has more than 5 years of experience of covering the telecoms industry and specialises in analysing fixed broadband access technologies and strategies, as well as developments in European telecoms markets across fixed and mobile sectors. He has produced reports on DSL acceleration technologies as well as regular updates on European markets, notably in Central and Eastern Europe. Stephen is a graduate in Politics, Philosophy and Economics from St Catherine's College, Oxford University.

Table of Contents

  • EXECUTIVE SUMMARY
  • THE RATIONALE FOR CONVERGENCE
  • FUTURE BUNDLING TRENDS AND RETAIL SUCCESS
  • FUTURE NETWORK TRENDS
  • APPENDIX: CASE STUDIES
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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