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サハラ以南アフリカのモバイルサービス:動向と予測

Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 351710
出版日 ページ情報 英文 13 Slides
納期: 即日から翌営業日
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サハラ以南アフリカのモバイルサービス:動向と予測 Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2018-2023
出版日: 2018年08月16日 ページ情報: 英文 13 Slides
概要

当レポートでは、サハラ以南アフリカ (SSA) のモバイルサービスについて調査分析し、5ヶ年予測、動向・促進要因・予測の前提条件、オペレーター戦略の概要、国別動向など、体系的な情報を提供しています。

調査対象国

  • ガーナ
  • ケニヤ
  • ナイジェリア
  • 南アフリカ
  • タンザイニア
  • ウガンダ

主要統計

  • 接続数
    • 端末・モバイルブロードバンド・M2M
    • プリペイド・契約ベース
    • 2G・3G・4G・5G
    • スマートフォン・非スマートフォン
  • 収益
    • サービス・リテール
    • プリペイド・契約ベース
    • 端末・モバイルブロードバンド・IoT
    • 端末音声・メッセージング・データ
  • モバイルARPU
    • SIM・端末
    • プリペイド・契約ベース
    • 端末音声・データ
  • 音声トラフィック
    • 発信時間・MoU
目次

"Mobile data services will drive telecoms revenue growth in the region, but mobile voice revenue will continue to dominate."

This report analyses the most important trends and drivers that are affecting mobile telecoms services in Sub-Saharan Africa (SSA) and examines the impact that these trends will have during the next 5 years. It includes country views for Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda.

This report provides:

  • a 5-year forecast of mobile KPIs for SSA and for six key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individually
  • Ghana
  • Kenya
  • Nigeria
  • South Africa
  • Tanzania
  • Uganda

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, M2M
  • Handset voice, messaging, data
Mobile ARPUc
  • SIMS, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

ABOUT THE AUTHOR:

Stefano Porto Bonacci (Research Analyst) is a member of the regional markets research team in London, contributing mainly to the Telecoms Market Matrix, European Country Reports and Global Core Data research programmes. He holds a BSc and an MSc in Economicand

Table of Contents

  • 5.Executive summary
  • 6.Service revenue will grow at a 2.7% CAGR during 2016-2022 to USD45.2 billion amidst regulatory and macroeconomic challenges
  • 7.Worldwide trends
  • 8.Worldwide: Mobile service revenue will continue to increase during the forecast period, reaching USD857 billion in 2022
  • 9.Regional trends
  • 10.Mobile data services will drive revenue growth in the region, but mobile voice revenue will continue to dominate
  • 11.Connections will increase in most countries, driven by improved coverage and competition -but growth will slow down
  • 12.2G will remain the predominant technology in SSA, while 4G will account for only 11.7% of mobile connections in 2022
  • 13.South Africa will have the highest mobile 4G and smartphone share of handsets by 2022 -at 31.3% and 73.6%, respectively
  • 14.Mobile connectivity has been central to tablet adoption, but substitution from smartphones and Wi-Fi will increase
  • 15.Spending on non-voice services will help to slow down ARPU decline in most countries in SSA
  • 16.Improved network coverage, affordability of smartphones and price
  • 17.Country-level trends
  • 18.Ghana: Non-voice services, including mobile money, will help to boost revenue despite modest growth in terms of SIMs
  • 19.Kenya: Demand for data and mobile financial services will encourage the continued growth of connections and revenue
  • 20.Nigeria: Strong subscriber growth against the backdrop of weak economic outlook which will impact consumer spend
  • 21.South Africa: The release of LTE spectrum will improve competition while economic difficulties will weaken demand
  • 22.Tanzania: Rising smartphone take-up, 700MHz auction spectrum and mobile money will support revenue growth
  • 23.Uganda: The shift from voice to data usage will be accompanied by revenue growth, despite low adoption of 4G
  • 24.About the author and Analysys Mason
  • 25.About the author
  • 26.About Analysys Mason
  • 27.Research from Analysys Mason
  • 28.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), Sub-Saharan Africa, 2012-2022
  • Figure 2: Mobile service revenue in the Sub-Saharan Africa and worldwide, 2012-2022
  • Figure 3: Telecoms retail mobile revenue by service type and mobile ARPU, Sub-Saharan Africa, 2012-2022
  • Figure 4: Telecoms retail mobile revenue by service type, total service revenue and growth rates, Sub-Saharan Africa, 2016-2022
  • Figure 5: Connections by type, and growth rates, Sub-Saharan Africa, 2016-2022
  • Figure 6: Active mobile SIM penetration by country (excluding M2M), Sub-Saharan Africa, 2012-2022
  • Figure 7: Mobile connections by technology generation (excluding M2M), and 3G, 4G and 5G's share of connections, Sub-Saharan Africa, 2012-2022
  • Figure 8: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), Sub-Saharan Africa, 2016 and 2022
  • Figure 9: Mobile broadband connections by screen size and technology, Sub-Saharan Africa, 2012-2022
  • Figure 10: Mobile ARPU by country, Sub-Saharan Africa, 2012-2022
  • Figure 11: Mobile service revenue and ARPU by technology, Sub-Saharan Africa, 2012-2022
  • Figure 12: Data traffic (MB) and revenue per gigabyte, Sub-Saharan Africa, 2012-2022
  • Figure 13: Mobile, smartphone and 4G/5G penetration rates, Ghana, 2012-2022
  • Figure 14: Mobile ARPU by type, and mobile ARPU, Ghana, 2012-2022
  • Figure 15: Summary of key mobile market drivers and assumptions, Ghana
  • Figure 16: Mobile, smartphone and 4G/5G penetration rates, Kenya, 2012-2022
  • Figure 17: Mobile ARPU by type, and mobile ARPU, Kenya, 2012-2022
  • Figure 18: Summary of key mobile market drivers and assumptions, Kenya
  • Figure 19: Mobile, smartphone and 4G/5G penetration rates, Nigeria, 2012-2022
  • Figure 20: Mobile ARPU by type, and mobile ARPU, Nigeria, 2012-2022
  • Figure 21: Summary of key mobile market drivers and assumptions, Nigeria
  • Figure 22: Mobile, smartphone and 4G/5G penetration rates, South Africa, 2012-2022
  • Figure 23: Mobile ARPU by type, and mobile ARPU, South Africa, 2012-2022
  • Figure 24: Summary of key mobile market drivers and assumptions, South Africa
  • Figure 25: Mobile, smartphone and 4G/5G penetration rates, Tanzania, 2012-2022
  • Figure 26: Mobile ARPU by type, and mobile ARPU, Tanzania, 2012-2022
  • Figure 27: Summary of key mobile market drivers and assumptions, Tanzania
  • Figure 28: Mobile, smartphone and 4G/5G penetration rates, Uganda, 2012-2022
  • Figure 29: Mobile ARPU by type, and mobile ARPU, Uganda, 2012-2022
  • Figure 30: Summary of key mobile market drivers and assumptions, Uganda
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