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世界のスマートフォン市場:2017年〜2022年の動向と予測

Smartphones: Worldwide Trends and Forecasts 2017-2022

発行 Analysys Mason 商品コード 347792
出版日 ページ情報 英文 20 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.42円で換算しております。
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世界のスマートフォン市場:2017年〜2022年の動向と予測 Smartphones: Worldwide Trends and Forecasts 2017-2022
出版日: 2018年11月26日 ページ情報: 英文 20 Slides
概要

当レポートでは、世界のスマートフォン市場について調査分析し、地域/国別の接続数と売上、主要動向、メーカーの売上内訳、5Gの予測などについて、体系的な情報を提供しています。

エグゼクティブサマリー

世界の動向

  • 世界:スマートフォンの売上は、新興市場の後押しで増加
  • 世界:新興のアジア太平洋地域 (EMAP) ・サハラ以南のアフリカ (SSA) 地域には、10億以上のアクティブなスマートフォンが
  • 世界:スマートフォン収益の成長促進要因として、中国「ビッグ4」ブランドの台頭がEMAPの状況に反映する
  • 世界:5Gの取り込みが、先進市場におけるデバイスの売上を促進

西欧

  • 西欧:消費者の好みとオペレーターの反応が、スマートフォンの売上を抑える
  • 西欧:主要地域の動向

中欧・東欧

  • 中欧・東欧:スマートフォンの予算要求が高い
  • 中欧・東欧:主要地域の動向

中東・北アフリカ

  • 中東・北アフリカ:プリペイド契約の優位性が、スマートフォンの購買行動に影響を与える
  • 中東・北アフリカ:主要地域の動向

サハラ以南のアフリカ (SSA)

  • サハラ以南のアフリカ:スマートフォンの普及率が低い分、今後の売上増加の可能性が大きい
  • サハラ以南のアフリカ:主要地域の動向

新興のアジア太平洋地域 (EMAP)

  • 新興のアジア太平洋地域:スマートフォンの売上は、少なくとも2022年まで急増を続ける
  • 新興のアジア太平洋地域:主要地域の動向

先進のアジア太平洋地域 (DVAP)

  • 先進のアジア太平洋地域:5Gの開始が、スマートフォンの売上を増加させる
  • 先進のアジア太平洋地域:主要地域の動向

北米

  • 北米:スマートフォンのサイクルが長くなると、スマートフォンの売上は減少
  • 北米:主要地域の動向

ラテンアメリカ

  • ラテンアメリカ:経済の改善と割安なスマートフォンによって、スマートフォンの売上が増加
  • ラテンアメリカ:主要地域の動向

予測手法と前提条件

著者とAnalysys Masonについて

目次

"Mature markets are approaching smartphone penetration saturation, but smartphone sales in developing markets will continue grow until 2021."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:

  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • key worldwide and regional trends
  • a 2014-2018 manufacturer sales split
  • a 5G smartphone connection and sales forecast.

Table of Contents

  • 6.Worldwide trends
  • 7.Worldwide: smartphone sales will increase over the forecast period driven by emerging markets, despite an expected decline in 2018
  • 8.Worldwide: there will be over a billion more active smartphones in EMAP and SSA in 2022 than there was in 2017
  • 9.Worldwide: the rise of the ‘big four' Chinese brands reflects emerging Asia-Pacific's status as the driver of smartphone revenue growth
  • 10.Worldwide: 5G take-up will provide a boost to device sales in developed markets
  • 11.Western Europe1
  • 2.Western Europe: consumer preferences and operators' responses will dampen smartphone sales
  • 13.Western Europe: key regional trends
  • 14.Central and Eastern Europe
  • 15.Central and Eastern Europe: the demand for budget smartphones is high
  • 16.Central and Eastern Europe: key regional trends
  • 17.Middle East and North Africa
  • 18.Middle East and North Africa: the dominance of prepaid contractsinfluences smartphone purchasing behavior
  • 19.Middle East and North Africa: key regional trends
  • 20.Sub-Saharan Africa
  • 21.Sub-Saharan Africa: low smartphone penetration means that there isa large amount of growth potential for smartphone sales
  • 22.Sub-Saharan Africa: key regional trends
  • 23.Emerging Asia-Pacific
  • 24.Emerging Asia-Pacific: smartphone sales will continue to increaseat a rapid rate until at least 2022
  • 25.Emerging Asia-Pacific: key regional trends
  • 26.Developed Asia-Pacific
  • 27.Developed Asia-Pacific: the launch of 5G will spark growth in smartphone sales
  • 28.Developed Asia-Pacific: key regional trends
  • 29.North America
  • 30.North America: lengthening smartphone cycles will decrease smartphone sales
  • 31.North America: key regional trends
  • 32.LatinAmerica
  • 33.Latin America: improving economies and cheaper smartphoneswill lead to an increase in smartphone sales over the forecast period
  • 34.Latin America: key regional trends
  • 35.Forecast methodology and assumptions
  • 36.Forecast methodology and assumptions
  • 37.About the author and Analysys Mason
  • 38.About the author
  • 39.Analysys Mason's consulting and research are uniquely positioned
  • 40.Research from Analysys Mason
  • 41.Consulting from Analysys Mason

List of figures

  • Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2014--2022
  • Figure 2: Smartphone unit sales by region, 2017 and 2022
  • Figure 3: Smartphone unit sales by manufacturer 2014--2018
  • Figure 4: 5G handset unit sales by region, and the 5G share of connections, worldwide, 2019--2022
  • Figure 5: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2014--2022
  • Figure 6: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2014--2022
  • Figure 7: Key regional trends in the handset market, Western Europe
  • Figure 8: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2014--2022
  • Figure 9: Smartphone unit sales and smartphone share of handset unit sales, Central and Eastern Europe, 2014--2022
  • Figure 10: Key regional trends in the handset market, Central and Eastern Europe
  • Figure 11: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2014--2022
  • Figure 12: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2014--2022
  • Figure 13: Key regional trends in the handset market, Middle East and North Africa
  • Figure 14: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2014--2022
  • Figure 15: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2014--2022
  • Figure 16: Key regional trends in the handset market, Sub-Saharan Africa
  • Figure 17: Mobile connections by type, and smartphone share of connections, emerging Asia--Pacific, 2014--2022
  • Figure 18: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia--Pacific, 2014--2022
  • Figure 19: Key regional trends in the handset market, emerging Asia--Pacific
  • Figure 20: Mobile connections by type, and smartphone share of connections, developed Asia--Pacific, 2014--2022
  • Figure 21: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia--Pacific, 2014--2022
  • Figure 22: Key regional trends in the handset market, developed Asia--Pacific
  • Figure 23: Mobile handset connections by type, and smartphone share of connections, North America, 2014--2022
  • Figure 24: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2014--2022
  • Figure 25: Key regional trends in the handset market, North America
  • Figure 26: Mobile handset connections by type, and smartphone share of connections, Latin America, 2014--2022
  • Figure 27: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2014--2022
  • Figure 28: Key regional trends in the handset market, Latin America
  • Figure 29: Main enablers and constraints for our smartphone forecasts
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