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スマートフォン:世界の動向と予測 2016 - 2021年

Smartphones: Worldwide Trends and Forecasts 2016-2021

発行 Analysys Mason 商品コード 347792
出版日 ページ情報 英文 40 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=113.35円で換算しております。
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スマートフォン:世界の動向と予測 2016 - 2021年 Smartphones: Worldwide Trends and Forecasts 2016-2021
出版日: 2017年04月03日 ページ情報: 英文 40 Slides
概要

当レポートでは、 世界のスマートフォン市場について取り上げ、世界8地域・63ヵ国のスマートフォン市場予測 (売上台数・各OSの市場シェア) を提供しており、需要のダイナミクス、ベンダー情勢および地域別の消費者態度の変化に対応するためのオペレーター戦略、世界・地域の動向などについて、分析しています。

目次

世界の動向

  • スマートフォンの成熟・新興市場が分散
  • 新興アジア太平洋およびラテンアメリカが世界のスマートフォン売上成長を牽引
  • AmdroidおよびiOSは予測期間中の市場シェアを維持

西欧

  • 消費者の好みおよびそれに対するオペレーターの反応によりスマートフォンの売上が減少
  • 主要地域の動向

中東欧

  • 手頃なスマートフォンに対する需要が高い
  • 主な地域動向

中東・北アフリカ

  • プリペイドプランの優勢がスマートフォンの購入態度に影響
  • 主な地域動向

サハラ以南アフリカ

  • 特に地方部における初めての購入者がスマートフォンの売上を後押しする見込み
  • 主な地域動向

新興アジア太平洋

  • スマートフォン売上は少なくとも2021年まで目覚ましい速度で増加
  • 主な地域動向

先進アジア太平洋

  • 高いスマートフォン浸透率が新しいデバイスの売上を停滞させる
  • 主な地域動向

北米

  • オペレーターおよびベンダーはスマートフォンの購入態度の変化に対応
  • 主な地域動向

ラテンアメリカ

  • 経済状況の改善が新しいスマートフォンの購入を促進
  • 主な地域動向

予測手法・前提条件

著者およびANALYSYS MASONについて

図表リスト

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目次

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021."

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

This report provides:

  • forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
  • operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
  • key worldwide and regional trends.

ABOUT THE AUTHORS

Kerem Arsal (Principal Analyst) is a key contributor to AnalysysMason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Heenu Nihalani (Research Analyst) is a member of AnalysysMason's Consumer Services research team in London, contributing to the Mobile Services, Mobile Devices, Fixed Broadband and Video, and Convergence Strategies research programmes. Prior to joining AnalysysMason, she worked as a financial knowledge broker in London, and as a journalist and copywriter in Hong Kong. Heenu holds an MSc in financial analysis from the Hong Kong University of Science and Technology, and a Bachelor's degree in philosophy, politics and economics from tUniversity of Warwick.

Table of Contents

  • 5.Worldwide trends
  • 6.Worldwide: Mature and developing smartphone markets are diverging
  • 7.Worldwide: Emerging Asia-Pacific and Latin America lead global smartphone sales growth
  • 8.Worldwide: Android and iOS will maintain their market shares over the forecast period
  • 9.Western Europe
  • 10.Western Europe: Consumers' preferences and operators' responses to these have reduced smartphone sales
  • 11.Western Europe: Key regional trends
  • 12.Central and Eastern Europe
  • 13.Central and Eastern Europe: Demand for budget smartphones is high
  • 14.Central and Eastern Europe: Key regional trends
  • 15.Middle East and North Africa
  • 16.Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour
  • 17.Middle East and North Africa: Key regional trends
  • 18.Sub-Saharan Africa
  • 19.Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales
  • 20.Sub-Saharan Africa: Key regional trends
  • 21.Emerging Asia-Pacific
  • 22.Emerging Asia-Pacific: Smartphone sales will increase at a remarkable pace until at least 2021
  • 23.Emerging Asia-Pacific: Key regional trends
  • 24.Developed Asia-Pacific
  • 25.Developed Asia-Pacific: High smartphone adoption has causedsales of new devices to stagnate
  • 26.Developed Asia-Pacific: Key regional trends
  • 27.North America
  • 28.North America: Operators and vendors are adapting to changesin smartphone purchasing behaviour
  • 29.North America: Key regional trends
  • 30.Latin America
  • 31.Latin America: Improving economic conditions are boosting new smartphone purchases
  • 32.Latin America: Key regional trends
  • 33.Forecast methodology and assumptions
  • 34.Forecast methodology and assumptions
  • 35.About the authors and Analysys Mason
  • 36.About the authors
  • 37.AnalysysMason's consulting and research are uniquely positioned
  • 38.Research from Analysys Mason
  • 39.Consulting from Analysys Mason

List of figures

  • Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013-2021
  • Figure 2: Smartphone unit sales by region, 2015 and 2021
  • Figure 3: Smartphone unit sales by operating system, worldwide, 2013-2021
  • Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013-2021
  • Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013-2021
  • Figure 6: Key regional trends in handset markets, Western Europe
  • Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013-2021
  • Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013-2021
  • Figure 9: Key regional trends in handset markets, Central and Eastern Europe
  • Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013-2021
  • Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013-2021
  • Figure 12: Key regional trends in handset markets, Middle East and North Africa
  • Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013-2021
  • Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013-2021
  • Figure 15: Key regional trends in handset markets, Sub-Saharan Africa
  • Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia-Pacific, 2013-2021
  • Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia-Pacific, 2013-2021
  • Figure 18: Key regional trends in handset markets, emerging Asia-Pacific
  • Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia-Pacific, 2013-2021
  • Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia-Pacific, 2013-2021
  • Figure 21: Key regional trends in handset markets, developed Asia-Pacific
  • Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013-2021
  • Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013-2021
  • Figure 24: Key regional trends in handset markets, North America
  • Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013-2021
  • Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013-2021
  • Figure 27: Key regional trends in handset markets, Latin America
  • Figure 28: Main enablers and constraints for our smartphone forecasts
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