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市場調査レポート

オーバーザトップビデオ (OTTビデオ) :通信サービスプロバイダーにとっての脅威および機会

Over-the-top video: a threat and an opportunity for communications service providers

発行 Analysys Mason 商品コード 346635
出版日 ページ情報 英文 45 Slides
納期: 即日から翌営業日
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オーバーザトップビデオ (OTTビデオ) :通信サービスプロバイダーにとっての脅威および機会 Over-the-top video: a threat and an opportunity for communications service providers
出版日: 2015年12月11日 ページ情報: 英文 45 Slides
概要

多くの通信サービスプロバイダー (CSP) はオーバーザトップ (OTT) サービスを開始しており、また中にはコンテンツデリバリーネットワーク (CDN) 関連のサービスを開始しているCSPも登場しています。加えて、オンデマンドビデオサービスの提供・サポートから収益を生成するため、OTTプロバイダーと提携しているCSPも存在します。

当レポートでは、通信サービスプロバイダー (CSP) によるオーバーザトップ (OTT) ビデオサービスの導入について取り上げ、導入にあたって検討すべきOTTビデオ戦略、市場リーチの拡大・新しい収益ストリーム生成に向けたOTTビデオの活用方法の評価、検討すべきコンテンツデリバリーネットワーク (CDN) 関連のビジネスモデル、OTTビデオサービスの開始・OTTビデオプロバイダーのCDNニーズのサポート・OTTビデオプロバイダーとの提携にとって必要な主な成功因子の分析、およびOTTビデオ戦略の開発に際して直面する課題の議論、などについてまとめています。

目次

エグゼクティブサマリー

オーバーザトップ (OTT) ビデオプロバイダーとの提携

OTTビデオプロバイダーへのソリューション提供

OTTビデオサービスの開始

付録

著者・Analysys Mason について

目次

"Communications service providers (CSPs) have multiple options for turning the growth of over-the-top (OTT) video consumption to their advantage, and quality of experience (QoE) is essential for achieving excellence in this space."

Many communications service providers (CSPs) have launched over-the-top (OTT) services and some have launched content delivery network- (CDN-) related services. In addition, some CSPs have partnered with OTT providers to generate revenue from the provision and support of on-demand video services. This report discusses the drivers that influence CSPs' decisions to launch these services, and the challenges that they must overcome to meet the needs of end users and those of their OTT video customers and partners.

This strategy report:

  • considers the OTT video strategies that CSPs should consider adopting
  • assesses how CSPs can use OTT video to extend their market reach, as well as to generate new revenue streams
  • examines which CDN-related business models CSPs should consider implementing
  • analyses the key success factors for CSPs that want to launch OTT video services, support OTT video providers' CDN needs and partner with OTT video providers
  • discusses the challenges that CSPs may face when developing an OTT video strategy.

FOUR CATEGORIES OF APPROACH FOR CSPS TO CONSIDER IMPLEMENTING IN
ORDER TO RESPOND TO THE OTT VIDEO REVENUE OPPORTUNITY

ABOUT THE AUTHORS

Gareth Williams (Manager, Custom Research) has worked in the telecoms/ICT industry for over 15 years, as both an analyst and consultant. He has conducted over 100 bespoke projects for operators, vendors, regulators and other organisations, many of which have involved B2C and B2B research to address complex questions on markets, competitors and services. Gareth has assisted clients on a diverse range of projects, such as: determining the market opportunity for launching Wi-Fi networks in sub-Saharan Africa; assessing the opportunity to launch/support MVNOs in Western Europe; and identifying the methods that regulators use to verify whether operators fulfil their network coverage obligations.

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Fixed Broadband and Multi-Play research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include service convergence, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy.

SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • PARTNERSHIPS WITH OVER-THE-TOP (OTT) VIDEO PROVIDERS
  • OFFERING SOLUTIONS TO OTT VIDEO PROVIDERS
  • LAUNCHING OTT VIDEO SERVICES
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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