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西欧のモバイルサービス:2018年〜2023年の動向と予測

Mobile Services in Western Europe: Trends and Forecasts 2018-2023

発行 Analysys Mason 商品コード 345545
出版日 ページ情報 英文 12 Slides
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.50円で換算しております。
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西欧のモバイルサービス:2018年〜2023年の動向と予測 Mobile Services in Western Europe: Trends and Forecasts 2018-2023
出版日: 2018年11月27日 ページ情報: 英文 12 Slides
概要

当レポートでは、西欧におけるモバイル通信サービス市場について調査分析し、5ヶ年予測のほか、動向、促進要因、予測の前提条件、オペレーター戦略の概要、国別のトピックなど、体系的な情報を提供しています。

エグゼクティブサマリー

世界の動向

  • 世界:モバイルハンドセットデータと次世代アクセスブロードバンドサービスが、世界の通信小売の増収を促進

地域の動向

  • モバイル:西欧全体のモバイル通信収益の見通しは横ばい
  • モバイル:4Gがすべての市場セグメントでデフォルト技術になり、モバイルデータ利用も急増するが、ARPUは伸びず
  • モバイル:接続の契約シェアが増え、交換サイクルが長くなるので、ほとんどの国でモバイルの普及率が徐々に低下
  • モバイル:非EU加盟2ヶ国でARPUが著しく高く、市場シェアも高い
  • モバイル:西欧のオペレーターは、今後2年間で5Gサービスを開始する準備中

国別の動向

  • フランス:技術の向上、市況の回復、経済の好調により、通信収益は低成長だが安定している
  • ドイツ:2020年に5Gが商業的に導入され、接続の4Gシェアは2021年以降に減少する
  • イタリア:新興のIliadがモバイル市場の競争を激化、5G周波数が2018年10月にリリース
  • スペイン:オペレーターは5G展開にフォーカス
  • 英国:トラフィックの急増にもかかわらず、モバイルのARPUは適度な増加を続ける

予測手法と前提条件

著者とAnalysys Masonについて

目次

"5G services will be launched in Europe, but these services lack a strong enough proposition to reverse the long-term stagnation in mobile revenue in the region."

Operators across Western Europe (WE) are competing to be the first to launch 5G mobile services, although these services are unlikely to boost revenue in most cases. In this report, we examine the key trends and drivers and provide a comprehensive mobile telecoms market forecast for the WE region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individuallyDetailed country commentary
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • UK

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5.Executive summary
  • 6.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 7.Worldwide trends
  • 8.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 9.Regional trends
  • 10.Mobile: the overall mobile telecoms revenue outlook for Western Europe remains flat
  • 11.Mobile: 4G will become the default technology for all market segments; this will lead to a strong growth in mobile data usage, but not in ARPU
  • 12.Mobile: mobile penetration will decline gradually in most countries as the contract share of connections increases and replacement cycles lengthen
  • 13.Mobile: ARPU is noticeably higher in the two non-EU countries in WE, where the incumbents have a high market share
  • 14.Mobile: operators across Western Europe are preparing for the launch of 5G services in the next 2 years
  • 15.Country-level trends
  • 16.France: improved technology, a better market situation and good economic performance will lead to low but stable telecoms revenue growth in France
  • 17.Germany: 5G will be introduced commercially in 2020, causing the 4G share of connections to decline from 2021 onwards
  • 18.Italy: new entrant Iliad has further increased competition in the mobile market; 5G frequencies were released in October 2018
  • 19.Spain: operators will focus on 5G deployments
  • 20.UK: mobile ARPU will continue to grow modestly despite strong traffic growth
  • 21.Forecast methodology and assumptions
  • 22.Our forecast model is supported by sound market knowledge
  • 23.Examples of forecast input drivers
  • 24.About the authors and Analysys Mason
  • 25.About the authors
  • 26.About Analysys Mason
  • 27.Research from Analysys Mason
  • 28.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay-TVretail revenue by type and total service revenue, Western Europe, 2013--2023
  • Figure 2: Mobile service revenue by location, Western Europe and worldwide, 2012--2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Western Europe, 2013--2023
  • Figure 4: Telecoms retail revenue and growth rate by service type, Western Europe, 2013--2023
  • Figure 5: Mobile connections by type, Western Europe (million), 2013--2023
  • Figure 6: Mobile connections by generation, Western Europe (million), 2013--2023
  • Figure 7: Mobile ARPU by type, Western Europe (EUR per month), 2013--2023
  • Figure 8: Contract share of mobile connections (excluding IoT), Western Europe, 2013--2023
  • Figure 9: Mobile data traffic per connection, Western Europe (MB per month), 2013--2023
  • Figure 10a: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 10b: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 11a: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 11b: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 12: Mobile connections by type, France (million), 2013--2023
  • Figure 13: Mobile ARPU, France (EUR per month), 2013--2023
  • Figure 14: Mobile connections by type, Germany (million), 2013
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013
  • Figure 16: Mobile connections by type, Italy (million), 2013
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013
  • Figure 18: Mobile connections by type, Spain (million), 2013
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013
  • Figure 20: Mobile connections by type, UK (million), 2013
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013
  • Figure 14: Mobile connections by type, Germany (million), 2013--2023
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013-2023
  • Figure 16: Mobile connections by type, Italy (million), 2013--2023
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013--2023
  • Figure 18: Mobile connections by type, Spain (million), 2013--2023
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013--2023
  • Figure 20: Mobile connections by type, UK (million), 2013--2023
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013--2023
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