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市場調査レポート

中小企業(SME)向けモバイルPOS(Point-of-Sale)ソリューション:モバイルオペレーター・ベンダーのための戦略

Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors

発行 Analysys Mason 商品コード 322755
出版日 ページ情報 英文 27 Slides
納期: 即日から翌営業日
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中小企業(SME)向けモバイルPOS(Point-of-Sale)ソリューション:モバイルオペレーター・ベンダーのための戦略 Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors
出版日: 2015年01月12日 ページ情報: 英文 27 Slides
概要

当レポートでは、中小企業(SME)向けサービスポートフォリオの強化を図るべく、モバイルPOS(mPOS)ソリューションベンダーと提携したモバイルオペレーターの潜在的メリットについて調査し、SME市場セグメントが示す機会の規模、SMEがmPOSソリューションを導入せざるを得ない理由、およびそのようなサービスを補完したオペレーターのSME顧客戦略と対象製品のポートフォリオなどの分析をまとめ、お届け致します。

調査内容

  • いかにしてオペレーターがmPOSバリューチェーンの一部となったのか、またmPOSソリューションとコア通信サービスの双方をSME顧客に引き付けるのかについての分析
  • mPOSベンダーとの提携がオペレーターのSME向けサービスポートフォリオ強化に果たす役割のサマリー
  • SME向けmPOSソリューションを導入したか、またどのようにそれを実行しているかについてのオペレーターのケーススタディ

調査対象企業

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

著者について

目次

This strategy report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios.

THIS STRATEGY REPORT PROVIDES:

  • an analysis of how operators can become part of the mPOS value chain and attract SME customers to both mPOS solutions and core telecoms offerings
  • a summary of the role that partnerships with mPOS vendors have in enhancing operators' service portfolios aimed at SMEs
  • case studies of operators that have deployed mPOS solutions aimed at SMEs, and how they are doing.

COMPANY COVERAGE

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

INFOGRAPHIC: SME revenue by mobile service, Western Europe, 2014-2019

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Analyst) is a key contributor to Analysys Mason's Digital Economy research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Patrick Rusby (Research Analyst) is the lead analyst for Analysys Mason's SME Strategies research programme, and contributes to the Mobile Services programme within the Consumer research practice. Patrick's areas of specialisation for SME strategies are SME technology trends and adoption, enterprise mobility, SaaS and IaaS services for SMEs and unified communications. Within Mobile Services, Patrick is focused on the MVNO market and churn-reduction strategies for operators. Patrick was previously a Research Manager for Knowledge Peers, a peer learning platform helping SME CxOs share best practice in finance, technology and telecoms. He holds a Master's degree in Contemporary British Politics from Goldsmiths College, University of London.

SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • PARTNERSHIPS WITH mPOS VENDORS ARE GOOD FOR OPERATORS
  • OPERATORS' mPOS BUNDLES FOR SMEs SHOULD BE FLEXIBLE YET TARGETED
  • PARTNERSHIPS WITH OPERATORS CAN INCREASE THE REACH OF mPOS VENDORS
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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