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デジタル経済への戦略的アプローチ:オペレーターのケーススタディ

Strategic Approaches to the Digital Economy: Operator Case Studies

発行 Analysys Mason 商品コード 320320
出版日 ページ情報 英文 49 Slides
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=115.27円で換算しております。
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デジタル経済への戦略的アプローチ:オペレーターのケーススタディ Strategic Approaches to the Digital Economy: Operator Case Studies
出版日: 2014年12月01日 ページ情報: 英文 49 Slides
概要

当レポートでは、オペレーターのデジタル経済に対する戦略的アプローチについて取り上げ、デジタル経済イニシアチブの成功を望むオペレーターへの提言を提供しており、各産業別市場(モバイル教育、モバイル金融サービス、スマートホーム、モバイルヘルス、クラウド型サービス、モバイルコマース・広告、モバイル農業)におけるケーススタディ、および各社のデジタル経済イニシアチブ概要をまとめ、お届けいたします。

エグゼクティブサマリー

オペレーターのプロファイル・ケーススタディ

  • AT&T:デジタル経済イニシアチブの概要
  • Bharti Airtel:デジタル経済イニシアチブの概要
  • Deutsche Telekom:デジタル経済イニシアチブの概要
  • Ooredoo:デジタル経済イニシアチブの概要
  • Orange:デジタル経済イニシアチブの概要
  • Telefonica:デジタル経済イニシアチブの概要
  • Turkcell:デジタル経済イニシアチブの概要
  • VimpelCom:デジタル経済イニシアチブの概要

著者およびAnalysys Mason について

図表

目次

The digital economy landscape remains fraught with challenges for operators, but a number of best practices in key verticals have begun to emerge.

The nature of competition in the digital economy has changed dramatically, and the times in which a telco could build a platform and expect users to gravitate towards it are long gone. Operators' efforts to adapt to the digital economy have met with mixed results, but best practices are now emerging.


This case study report examines the strategic transitions operators have made as part of their efforts to capitalise on digital economy opportunities. It covers eight of the operators featured in our Digital Economy Readiness Index (DERI) from a variety of markets and verticals. The case studies highlight the challenges, lessons learned and the emergence of adaptive strategies and market-specific best practices.

The report provides:

  • recommendations for operators wishing to maximise the chances of success for their digital economy initiatives
  • case studies in the following verticals:
    • mobile education
    • mobile financial services
    • smart homes
    • mobile health
    • cloud-based services
    • mobile commerce and advertising
    • mobile agriculture.

COMPANY COVERAGE

The report includes case studies on the following companies.

  • AT&T
  • Bharti Airtel
  • Deutsche Telekom
  • Ooredoo
  • Orange
  • Telefónica
  • Turkcell
  • VimpelCom

About the authors

Enrique Velasco-Castillo (Analyst) is a key contributor to Analysys Mason's Digital Economy research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Prior to becoming an industry analyst, Enrique spent 3 years as a university lecturer teaching courses on globalisation and international relations. He holds an MSc with Distinction in Cognitive and Decision Sciences from University College London, and an MA in Global Studies from the University of Freiburg.

Cesar Bachelet (Senior Analyst) is the lead analyst for Analysys Mason's Fixed Broadband and Multi-Play research programme. He has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. He is also involved in various media-focused consulting projects.

Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.

Table of Contents

  • 6. Executive summary and recommendations
  • 7. Executive summary: Operators' efforts to adapt to the digital economy have met with mixed results, but best practices are emerging
  • 8. Recommendations
  • 9. Operators of all scales are subject to similar trends and transitions in the digital economy
  • 10. Telefónica is a notable example of telco adaptation to the new competitive landscape of the digital economy
  • 11. Operator profiles and case studies
  • 12. AT&T: Overview of digital economy initiatives
  • 13. AT&T has invested heavily in Digital Life, but faces strong competition from cable in the smart home segment
  • 14. AT&T's open mHealth platform is a key enabler for both its B2C and B2B solutions
  • 15. AT&T: Digital economy readiness SWOT analysis
  • 16. Bharti Airtel: Overview of digital economy initiatives
  • 17. Mediphone brings Bharti Airtel much-needed differentiation within the m-health segment
  • 18. Bharti Airtel capitalises on the demand for education through mobile value-added services, but its services offer limited differentiation
  • 19. Bharti Airtel: Digital economy readiness SWOT analysis
  • 20. Deutsche Telekom: Overview of digital economy initiatives
  • 21. QIVICON makes Deutsche Telekom a strong B2B2C player in the smart home space
  • 22. Connected health is a strategic growth area for Deutsche Telekom
  • 23. Deutsche Telekom: Digital economy readiness SWOT analysis
  • 24. Ooredoo: Overview of digital economy initiatives
  • 25. Ooredoo's m-education platform in Tunisia increased engagement with younger customers, while helping to defend core services
  • 26. Ooredoo's Indonesian subsidiary aims to differentiate its mobile wallet through tailored micro-finance and insurance products
  • 27. Ooredoo: Digital economy readiness SWOT analysis
  • 28. Orange: Overview of digital economy initiatives
  • 29. Orange has rapidly achieved scale of its mobile financial services suite, in spite of strong competition in Africa and the Middle East
  • 30. Orange has partnered with a significant digital organisation to invest in the next generation of digital economy companies
  • 31. Orange: Digital economy readiness SWOT analysis
  • 32. Telefónica: Overview of digital economy initiatives
  • 33. Telefónica's comprehensive e-health suite is tailored to key Latin American markets
  • 34. Telefónica's BlueVia API experience illustrates the challenges of fostering developer platforms
  • 35. Telefónica: Digital economy readiness SWOT analysis
  • 36. Turkcell: Overview of digital economy initiatives
  • 37. Turkcell combines mobile financial services with advertising to generate additional revenue
  • 38. Turkcell capitalises on its sponsorship of the Turkish national football team to drive the take-up of SMS ticketing
  • 39. Turkcell: Digital economy readiness SWOT analysis
  • 40. VimpelCom: Overview of digital economy initiatives
  • 41. VimpelCom collaborates with other MNOs to drive NFC payments for transport in Russia
  • 42. VimpelCom subsidiary Banglalink provides Bangladeshi farmers with market information through Krishi Bazaar 2474
  • 43. VimpelCom: Digital economy readiness SWOT analysis
  • 44. About the authors and Analysys Mason
  • 45. About the authors
  • 46. About Analysys Mason
  • 47. Research from Analysys Mason
  • 48. Consulting from Analysys Mason

List of figures

  • Figure 1: Operators and verticals covered in this report's case studies
  • Figure 2: Telefónica's digital economy initiative life-cycle process
  • Figure 3: AT&T's number of initiatives and average readiness score, by vertical
  • Figure 4: AT&T's Digital Life smart home offering
  • Figure 5: AT&T's mobile health initiatives
  • Figure 6: Bharti Airtel's number of initiatives and average readiness score, by vertical
  • Figure 7: Bharti Airtel's mobile health initiatives
  • Figure 8: Bharti Airtel's mobile education initiatives
  • Figure 9: Deutsche Telekom's number of initiatives and average readiness score, by vertical
  • Figure 10: Deutsche Telekom's QIVICON smart home offering
  • Figure 11: Deutsche Telekom's mobile health initiatives
  • Figure 12: Ooredoo's number of initiatives and average readiness score, by vertical
  • Figure 13: Ooredoo's Najja7ni mobile education platform
  • Figure 14: Indosat's Dompetku mobile wallet offering
  • Figure 15: Orange's number of initiatives and average readiness score, by vertical
  • Figure 16: Orange Money
  • Figure 17: Orange-Publicis Fund
  • Figure 18: Telefónica's number of initiatives and average readiness score, by vertical
  • Figure 19: Telefónica's eHealth suite
  • Figure 20: Telefónica's BlueVia payments API
  • Figure 21: Turkcell's number of initiatives and average readiness score, by vertical
  • Figure 22: Turkcell Wallet mobile financial service
  • Figure 23: Turkcell's mobile commerce offerings
  • Figure 24: VimpelCom's number of initiatives and average readiness score, by vertical
  • Figure 25: VimpelCom's mobile financial services
  • Figure 26: Banglalink's mobile agricultural services
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