株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

西欧における有料TVサービス:動向および予測 (2016-2021年)

Pay-TV Services in Western Europe: Trends and Forecasts 2016-2021

発行 Analysys Mason 商品コード 318621
出版日 ページ情報 英文 23 Slides
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=115.18円で換算しております。
Back to Top
西欧における有料TVサービス:動向および予測 (2016-2021年) Pay-TV Services in Western Europe: Trends and Forecasts 2016-2021
出版日: 2016年02月23日 ページ情報: 英文 23 Slides
概要

2021年にかけての西欧における従来型有料TVサービスの主な成長推進因子は引き続きサービスバンドリングとなる見通しです。

当レポートでは、西欧における有料TVサービスの市場について調査し、地域および国別の市場動向、地域および国別の有料TVの加入世帯数の推移と予測、サービスタイプ別のサービス支出額の推移と予測、アクセス技術別の接続数・ASPUの推移と予測、市場成長への各種影響因子の分析などをまとめています。

地域の動向

  • 西欧:ビデオ部門に大きな収益成長の機会が残されているが、従来型TVではなく、OTTビデオサービスに
  • 西欧:IPTVが従来の有料TV市場での加入者成長の主なエンジンに
  • 西欧:コードカッティングは本地域の現在の課題ではなく、OTT-to-the-TVの利用が従来の有料TVと合わせて増加する見通し
  • 西欧:ケーブル・DTH・IPTVの独占構造は地域によって違うがOTTビデオがもっとも強力に

国別の動向

  • フランス:IPTV・ケーブルが加入者を獲得し、高い普及率に
  • ドイツ:マルチプレイバンドリングがIPTVを後押しする見通し
  • イタリア:従来の有料TVの世帯普及率は限定的の見通し・OTTは勢いを増す見通し
  • スペイン:限定的だがTelefonicaが有料TV市場の成長を推進・OTTは力強く成長・従来型TVは緩やかな成長
  • 英国:IPTVが引き続き成長の主要エンジンに・ケーブルカバレージの拡大がCATVの導入を刺激

予測手法・前提因子

著者・Analysys Masonについて

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

"The key growth driver for traditional pay-TV services in Western Europe to 2021 will continue to be service bundling; bundles are luring new audiences to pay TV for the first time, primarily through IPTV."

The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our Western European forecasts take a holistic view of the market, and complement forecasts for traditional pay-TV services with top-level figures for paid-for OTT video services to the TV.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite (DTH) and OTT video delivered to the TV set
  • forecasts for 11 individual countries and Western Europe as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

GEOGRAPHICAL COVERAGE

RegionCountries
  •               
  •               Western Europe
  •               
  •               Austria
  •               Belgium
  •               France
  •               Germany
  •               Greece
  •               Ireland
  •               Italy
  •               Netherlands
  •               Spain
  •               Sweden
  •               Switzerland
  •               UK.

ABOUT THE AUTHOR

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Fixed Broadband and Multi-Play research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include service convergence, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services.

Table of Contents

  • 5. Regional trends
  • 6. Western Europe: Significant revenue growth remains in video, but it is primarily in OTT video services and not in traditional TV
  • 7. Western Europe: IPTV will be the key engine of subscriber growth in the traditional pay-TV market
  • 8. Western Europe: Cord-cutting is not a current issue in the region and OTT-to-the-TV usage will increase alongside traditional pay-TV
  • 9. Western Europe: Cable, DTH and IPTV dominate different parts of the region while OTT video becomes strongest in the West
  • 10. Country-level trends
  • 11. France: Highly penetrated, with IPTV and cable gaining subscribers at the expense of ASPU
  • 12. Germany: Multi-play bundling will help IPTV at the expense of cable
  • 13. Italy: Household penetration of traditional pay-TV will continue to be limited, but OTT will gain some traction
  • 14. Spain: Telefónica drives the limited growth in the Spanish pay-TV market; OTT will thrive as traditional TV grows gently
  • 15. UK: IPTV will continue to be the main engine of growth, but increased cable coverage will also stimulate CATV take-up
  • 16. Forecast methodology and assumptions
  • 17. Our forecasts cover primary and secondary pay-TV services
  • 18. Our spend forecasts focus on linear and on-demand content to the TV set
  • 19. Our definition of OTT video services (to the TV)
  • 20. About the author and Analysys Mason
  • 21. About the author
  • 22. About Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type, and ASPU for traditional and OTT-to-the-TV-set services, Western Europe, 2012-2021
  • Figure 2: Pay-TV spend by service type, total spend and growth rates, Western Europe, 2015-2021
  • Figure 3: Pay-TV connections by type, and growth rates, Western Europe, 2015-2021
  • Figure 4: Pay-TV connections and ASPU by access technology, Western Europe, 2012-2021
  • Figure 5: Household penetration of traditional pay-TV services, Western European countries, 2012-2021
  • Figure 6: OTT-to-the-TV-set subscription penetration, Western European countries, 2012 -2021
  • Figure 7: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration, by country, Western Europe, 2021
  • Figure 8: Household penetration of pay TV in France, by access technology, 2012-2021
  • Figure 9: Household penetration of pay TV in Germany, by access technology, 2012-2021
  • Figure 10: Household penetration of pay TV in Italy, by access technology, 2012-2021
  • Figure 11: Household penetration of pay TV in Spain, by access technology, 2012-2021
  • Figure 12: Household penetration of pay TV in UK, by access technology, 2012-2021
  • Figure 13: Types of pay-TV service covered in this report
  • Figure 14: Scope of our pay-TV spend forecasts
  • Figure 15: Definition of OTT video services to the TV
Back to Top