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消費者のスマートフォン利用:アプリケーション・サービス利用に関するデバイスモデルの影響

Consumer Smartphone Usage 2014: The Impact of Device Models on Application and Service Usage

発行 Analysys Mason 商品コード 310903
出版日 ページ情報 英文 PPT and PDF (28 slides); Excel
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消費者のスマートフォン利用:アプリケーション・サービス利用に関するデバイスモデルの影響 Consumer Smartphone Usage 2014: The Impact of Device Models on Application and Service Usage
出版日: 2014年08月22日 ページ情報: 英文 PPT and PDF (28 slides); Excel
概要

4.8インチ以上のスクリーンサイズを使用するパネリストは、3.5インチ以下のスクリーンサイズを使用するパネリストよりも平均して30個以上のアプリケーションを使用しています。Samsungによる大型スクリーンサイズの推進により、 Galaxy S2 と S4 モデルではアプリケーションの利用が2倍以上となっています。

当レポートでは、フランス、ドイツ、英国および米国における消費者のスマートフォン利用動向調査に基づき、デバイスがどのようにアプリケーションの利用の仕方に影響を及ぼすかについて分析しています。

主な調査項目

  • スマートフォンアプリケーションの利用とスクリーンサイズや処理能力といったデバイス仕様の間の関係は?
  • 端末メーカーはアプリケーションの経験を通してどのようにうまく差別化しているか、また消費者のアプリケーション態度の見通しは?
  • 成長するローエンドスマートフォンセグメントが全体的なアプリケーション利用に及ぼす影響は?

詳細分析

  • フォアグラウンドアプリケーションの利用(フェイスタイム)
  • データトラフィック(セルラー・Wi-Fi)
  • ロケーション(家庭、家庭以外および旅行)
  • 音声・SMSの利用

調査対象国

  • フランス
  • ドイツ
  • 英国
  • 米国

調査対象企業

  • Apple
  • BlackBerry
  • HTC
  • Huawei
  • LG Electronics
  • Motorola
  • Nokia
  • Samsung
  • ソニー
  • ZTE

著者について

目次

Screen size affects app usage - panellists with a screen size above 4.8 inches used 30 more apps on average than those with screen sizes below or equal to 3.5 inches.

The smartphone industry is one of the most dynamic in the world, resulting in the emergence of new features and mobile experiences every 6 months. In addition, the market positioning of leading manufacturers such as Apple and Samsung can have significant consequences on consumer app consumption behaviours. For example, Samsung's push for larger screen sizes has led to app usage more than doubling between the Galaxy S2 and S4 models.


This report analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an application developed by Arbitron Mobile. This report focuses specifically on the adoption of different smartphone models and the impact on how the devices are used. The main objective of this report is to understand how devices are changing app usage.

The report answers the following key questions and provides recommendations for operators and vendors.

  • What is the relationship between smartphone app usage and device specifications such as screen sizes and processing power?
  • How well do handset manufacturers differentiate themselves through app experiences and what are the implications for consumers' app behaviours?
  • What is the impact of the growing low-end smartphone segment on overall app usage?

The event-level data allows us to produce in-depth analysis of information including:

  • foreground app usage (‘face time')
  • data traffic (cellular and Wi-Fi)
  • location (home, away and travelling)
  • voice and SMS usage.

GEOGRAPHICAL COVERAGE

Data is provided for the following individual countries.

  • France
  • Germany
  • UK
  • USA

COMPANY COVERAGE

The following companies are mentioned in this report.

  • Apple
  • BlackBerry
  • HTC
  • Huawei
  • LG Electronics
  • Motorola
  • Nokia
  • Samsung
  • Sony
  • ZTE

ABOUT THE AUTHORS

Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Devices and Digital Economy research programmes. His primary areas of specialisation include smartphone and tablet adoption, rich media applications and services on mobile, mobile content and data monetisation, and over-the-top (OTT) company strategies. Ronan has been analysing the telecoms and media industry since 2003. Prior to joining Analysys Mason, Ronan was a Senior Analyst and the Head of Mobile at IHS Screen Digest, where he had overall responsibility for the Mobile Media Intelligence service and all related activities. Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London. He has also participated on the GSMA Global Mobile Awards judging panel.

Martin Scott (Practice Head) is the head of Analysys Mason's Consumer Services research practice, which includes the Fixed Broadband and Multi-Play, Next-Generation Services, Mobile Services, Mobile Devices and Digital Economy research programmes. His primary areas of specialisation include the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research; he co-ordinates Analysys Mason's Connected Consumer and Consumer smartphone usage series of research.

Martin has produced analysis for Analysys Mason, and for individual clients, related to many different aspects of telecoms and media, not limited to: fixed-mobile bundling strategies; customer retention and satisfaction (churn reduction) strategies; pricing; market segmentation; consumer demand for present and next-generation services; and the business case for value-added services such as streaming music. Martin has a Master's degree in Mathematics from Oxford University.

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