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固定オペレーター向けインサイドアウトワイヤレスネットワーク:HetNetの技術・商業的課題

Inside-Out Wireless Networks for Fixed Operators: The Technical and Commercial Challenges of HetNets

発行 Analysys Mason 商品コード 310596
出版日 ページ情報 英文 PPT and PDF (43 slides)
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固定オペレーター向けインサイドアウトワイヤレスネットワーク:HetNetの技術・商業的課題 Inside-Out Wireless Networks for Fixed Operators: The Technical and Commercial Challenges of HetNets
出版日: 2014年08月14日 ページ情報: 英文 PPT and PDF (43 slides)
概要

ワイヤレスネットワークを提供するための「インサイドアウト」アプローチは、既存の固定ブロードバンドアクセスインフラを背後として、低コスト、大容量の国家的な公共の異種ネットワーク(HetNet)およびサービスを展開するために、固定・ケーブルオペレーターが導入する戦略を表します。すべてのセルおよびアクセスポイントはオープンアクセスモードで稼働し、対象外のエリアに対する追加容量は、モバイルネットワークオペレーターによってホールセールに基づいて提供されます。

当レポートでは、ワイヤレスネットワーク展開のための「インサイドアウト」アプローチを導入するオペレーターが直面すると思われる技術的および商業的課題について分析しています。

エグゼクティブサマリー

提言

FMC向けインサイドアウトおよびその他のアプローチ

  • インサイドアウト:固定オペレーター向けのクラウドソーシングされたHetNet
  • 注目を集めているいくつかのオペレーターはフェムトセルに基づいたインサイドアウトアプローチを積極的に検討
  • その他の固定モバイルコンバージェンス(FMC)アプローチが利用可能

固定・ケーブルオペレーター向けビジネス促進因子・機会

  • オリジナルの消費者向けフェムトセルビジネスケースは不十分なサービス範囲に促進されていたが、新たなビジネスモデルはより堅調な需要を持つ見込み
  • インサイドアウト戦略は電話サービスの活性化を目指す固定オペレータおよびMSO向けの機会
  • インサイドアウトモデルは、関連の高い家庭用トラフィックおよびパブリックスモールセルによってリーチ可能なオフトラフィックの量に非常に依存する、ほか

技術的課題

  • 現在、適切なスペクトルは潜在的インサイドアウトオペレーターの管理下にほとんど無い
  • 将来の適切なスペクトルの不足は無いが、ほとんどはライセンスが免除され、またデバイスのエコシステムが未熟
  • スモールセルバックホール向け固定ブロードバンド接続のインストールベース使用にはいくつかの欠点がある、ほか

商業的課題

  • インサイドアウトオペレーターは顧客獲得コストが低いが、信頼性・ブランドの課題がある
  • 追加コスト・収益のサマリー
  • MVNOオートフィルのコストはインサイドアウトオペレーターのビジネスケースにとって重要、ほか

著者・Analysys Masonについて

図表リスト

目次

‘Inside-out' is one way towards a converged world based on millions of small cells - fixed and cable operators have a real current cost advantage over mobile operators working ‘outside-in'.

The ‘inside-out' approach to wireless network provision describes a strategy fixed and cable operators are adopting to develop low-cost, high-capacity vast national public heterogeneous networks (HetNets) and services on the back of their existing fixed broadband access infrastructure. All cells and access points operate in open-access mode, and additional capacity for areas with no coverage is provided on a wholesale basis by a mobile network operator. The approach could be successful, profitable, and disruptive to legacy mobile operators.


This report analyses the technical and commercial challenges that operators adopting the ‘inside-out' approach to wireless network roll-out will face.

The report:

  • defines the approach and investigates the business drivers and opportunities
  • assesses the technical challenges, including choice of spectrum, interference, cell identity management, the suitability of fixed broadband as backhaul and alternative approaches to fixed-mobile convergence (FMC)
  • assesses the commercial challenges around scale, distribution, wholesale contracts and pricing, and offers a top-level total cost of ownership model
  • provides recommendations for fixed, cable and mobile operators, as well as for network equipment providers (NEPs).

COMPANY COVERAGE

This report includes information on the strategies of the following companies.

  • BT
  • Free Mobile
  • Google Fiber
  • Kineto
  • Liberty Global
  • Republic Wireless
  • Scratch Wireless
  • SoftBank
  • TalkTalk
  • Ziggo

About the author

Rupert Wood (Principal Analyst) is the lead analyst for Analysys Mason's Fixed Networks and Wireless Networks research programmes. His primary areas of specialisation include next-generation networks, long-term industry strategy and forecasting the dynamics of convergence and substitution across fixed and mobile platforms. Rupert regularly contributes to the international press on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and La Tribune. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.

Table of Contents

  • 6. Executive summary
  • 7. Executive summary
  • 8. Recommendations
  • 9. Recommendations
  • 10. Inside-out and other approaches to FMC
  • 11. Inside-out: crowd-sourced HetNets for fixed operators
  • 12. Several high-profile operators are actively considering the femtocell-based inside-out approach
  • 13. Other fixed-mobile convergence (FMC) approaches are available
  • 14. Business drivers and opportunities for fixed and cable operators
  • 15. The original consumer femtocell business case was driven by poor coverage, but new business models will have more robust demand
  • 16. The inside-out strategy is an opportunity for fixed network operators and MSOs to rejuvenate their telephony services
  • 17. The inside-out model depends critically on a high relative volume of at-home traffic and of traffic reachable by public small cells
  • 18. Inside-out operators see an opportunity to undercut MNOs on the price of mobile voice and data
  • 19. Unlimited mobile voice bundles are becoming more common, but this affects only the incremental, and not the actual, cost of voice services
  • 20. Inside-out quadruple-play bundles make commercial sense only insofar as end users value the wired connection
  • 21. Inside-out operators aim to capitalise on their fixed infrastructure assets to reduce the cost of mobile backhaul
  • 22. Inside-out operators can capitalise on oversupply of mobile to force a good MVNO deal
  • 23. Technical challenges
  • 24. Little suitable spectrum is currently in the hands of potential inside-out operators
  • 25. There is no shortage of suitable future spectrum, but most will be licence-exempt and the device ecosystems are immature
  • 26. Using the installed base of fixed broadband connections for small-cell backhaul has several drawbacks
  • 27. FMC options that are less costly than femtocells are available, but they have disadvantages
  • 28. Radio interference management requirements increase as the number of cell sites and frequencies used increase
  • 29. Self-organising networking (SON) reduces the operational difficulties and costs associated with small-cell networks, but it has risks
  • 30. Interference between 2.4GHz Wi-Fi and 2.6GHz LTE can cause problems in the home router
  • 31. Commercial challenges
  • 32. Inside-out operators will have the scale for low customer-acquisition costs, but have credibility and brand challenges
  • 33. Summary of additional costs and revenue
  • 34. The cost of MVNO outfill is critical for the business case of an inside-out operator
  • 35. An inside-out operator would have to balance the merits of per-unit or per-subscriber charges, but more-formal bitstream models may emerge
  • 36. Inside-out models could prove both profitable and disruptive, but there are fixed start-up costs to overcome
  • 37. Some broader implications of an inside-out approach
  • 38. About the author and Analysys Mason
  • 39. About the author
  • 40. About Analysys Mason
  • 41. Research from Analysys Mason
  • 42. Consulting from Analysys Mason

List of figures

  • Figure 1: Companies covered in this report
  • Figure 2: The basic inside-out wireless network
  • Figure 3: Total and mobile consumer telecoms traffic by service type and location, 2013, Western Europe
  • Figure 4: Total and mobile consumer telecoms revenue by service type and location, 2013, Western Europe
  • Figure 5: Average retail revenue per mobile voice minute, selected markets, 2010-2013
  • Figure 6: Average retail revenue per minute by service type, selected markets, 2013
  • Figure 7: Voice minute allocations within mobile contract bundles, by country
  • Figure 8: Mass-market fixed and mobile revenue by network type, Western Europe, 2013
  • Figure 9: Average IP data traffic per month, by connection type, USA and Western Europe, and growth multiple 2013-2018
  • Figure 10: IP data traffic growth multiples by network type, USA and Western Europe, 2013-2018
  • Figure 11: Picocell roll-out costs for mobile operator, and potential savings for a fixed operator
  • Figure 12: MVNOs' market share of subscribers, 4Q 2013 compared with change in retail mobile revenue 2012-2013, Western Europe and Poland
  • Figure 13: Advantages and disadvantages of fixed-mobile convergence technologies
  • Figure 14: Illustrative example of cell distribution in mixed geotypes
  • Figure 15: 3GPP SON features grouped by functions
  • Figure 16: The 2.4GHz ISM band, contiguous bands, BT's spectrum holdings, and potential for interference
  • Figure 17: Details of selected fixed and cable operator MVNOs, Western Europe, 1Q 2014
  • Figure 18: Production cost of LTE networks by utilisation rate and average retail mobile broadband tariff per gigabyte, Western Europe, 4Q 2013
  • Figure 19: Main assumptions behind the inside-out mobile strategy model
  • Figure 20: Simplified model of the total cost of ownership of an inside-out mobile strategy, by cost centre, and mobile service revenue
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