Prepaid Mobile Tariffs: Strategies for Success
|出版日||ページ情報||英文 PPT and PDF (30 slides)
|プリペイドモバイル料金：成功戦略 Prepaid Mobile Tariffs: Strategies for Success|
|出版日: 2014年07月31日||ページ情報: 英文 PPT and PDF (30 slides)||
Operators should offer prepaid tariffs that cater for a growing range of use cases and drive loyalty by providing additional bonuses.
Prepaid mobile services are in decline in most of the countries covered in this Viewpoint. However, operators can improve the way they address the prepaid market by carefully considering three key elements when developing a proposition - its structure; the pricing and packaging; and the validity periods for credit.
Cesar Bachelet (Senior Analyst) is the lead analyst for Analysys Mason's Fixed Broadband and Multi-Play research programme. He has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. He is also involved in various media-focused consulting projects.
Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.