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市場調査レポート

アジア太平洋地域におけるOTT通信:オペレーター・OTT企業の戦略・機会

OTT Communications in Asia-Pacific: Strategies and Opportunities for Operators and OTT Players

発行 Analysys Mason 商品コード 307589
出版日 ページ情報 英文 PPT and PDF (30 slides)
納期: 即日から翌営業日
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アジア太平洋地域におけるOTT通信:オペレーター・OTT企業の戦略・機会 OTT Communications in Asia-Pacific: Strategies and Opportunities for Operators and OTT Players
出版日: 2014年07月07日 ページ情報: 英文 PPT and PDF (30 slides)
概要

オーバーザトップ(OTT)企業はモバイルデバイス上の通信方法を変化させ、従来のオペレーターが提供するサービスに挑戦しています。OTTソーシャルメッセージング市場における競合が高まっており、アジア太平洋地域の企業は、オペレーターにとっての新しい機会を開く、発展するビジネスモデルを推し進めています。

当レポートでは、アジア太平洋地域におけるOTT通信企業の発展するビジネスモデルについて調査し、同地域の各国における競合の高まりについて評価すると同時に、OTT普及にとっての成長促進因子およびOTT企業・オペレーター向けの戦略を概説しています。

主な調査内容

  • OTT通信サービスプロバイダーの発展するビジネスモデルの分析
  • OTTサービスがオペレーターの提供する音声・メッセージングトラフィックに及ぼすと見られる影響の予測
  • OTT通信サービスプロバイダーおよびアジア太平洋地域の各国におけるアプリケーションの分析
  • 極めて競合的な環境において市場シェアを向上させるためのOTT企業の戦略
  • OTT企業・オペレーターへの提言

調査対象地域

  • 地域
    • 先進アジア太平洋地域(DVAP)
    • 新興アジア太平洋地域(EMAP)
    • オーストラリア
    • バングラデシュ
    • 中国
    • 香港
    • インド
    • インドネシア
    • 日本
    • マレーシア
    • パキスタン
    • フィリピン
    • シンガポール
    • 韓国
    • 台湾
    • タイ
    • ベトナム

調査対象のアプリケーション

  • BlackBerry Messenger (BBM)
  • Hike Messenger
  • KakaoTalk
  • Line
  • Telegram Messenger
  • Viber
  • WeChat
  • WhatsApp Messenger
  • Zalo

著者について

目次

Competition in the OTT social messaging market is increasing and players in Asia-Pacific are driving an evolving business model that opens up new opportunities for operators.

Over-the-top (OTT) players are changing the way we communicate on mobile devices and challenging the traditional operator-offered services. This report looks at the evolving business model of the OTT communication players in Asia-Pacific (APAC), and assesses the increased competition in different countries in the region, while outlining growth drivers for OTT take-up and strategies for OTT players and operators.


This Viewpoint provides:

  • analysis of the evolving business models of OTT communication service providers
  • forecasts for the impact that OTT services will have on operator-provided voice and messaging traffic
  • analysis of OTT communication service providers and apps in different countries in Asia-Pacific
  • strategies for OTT players to improve market share in a highly competitive environment
  • recommendations for OTT players and operators.

GEOGRAPHICAL COVERAGE

The Viewpoint includes forecasts and analysis for the following regions:

  • Developed Asia-Pacific (DVAP)
  • Emerging Asia-Pacific (EMAP)

Analysis is provided for the following countries:

  • Australia
  • Bangladesh
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

APP COVERAGE

The following apps are mentioned in this Viewpoint:

  • BlackBerry Messenger (BBM)
  • Hike Messenger
  • KakaoTalk
  • Line
  • Telegram Messenger
  • Viber
  • WeChat
  • WhatsApp Messenger
  • Zalo

ABOUT THE AUTHORS

Satvik Singhania (Research Analyst) joined Analysys Mason in 2012 as a Research Analyst in the Singapore office and works on our Asia-Pacific research programme. He has taken part in and led a number of key research projects as well as been involved in examining and forecasting the overall size of the telecoms market in developed and developing Asia-Pacific and producing market reports for various Asian countries. Before joining Analysys Mason, Satvik was a strategy and risk management consultant at Dragonfly, where he oversaw a number of projects in alternative energy investments for an oil major. Satvik has a degree in Economics and Finance from the Singapore Management University.

Tom Mowat (Principal Analyst) is the lead analyst for Analysys Mason's Asia-Pacific research programme and is based in our Singapore office. Tom recently rejoined Analysys Mason from PwC, where he was a Manager in the TMT Consulting team. He has extensive expertise in fixed and mobile broadband services, strategy and forecasting, regulatory issues, cost-modelling and the particular issues affecting telecoms markets in developing regions. His previous role at Analysys Mason was within the Custom Research team, developing project-based analysis for key industry clients. Tom's experience includes leading numerous projects for telecoms service providers, vendors, and regulatory and industry bodies, as an analyst and consultant. Tom has degrees in mathematical and particle physics from the University of Nottingham and the University of Durham.

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, OTT player strategies, fixed-mobile substitution and pricing strategies. Before joining Analysys Mason in 2004, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Table of Contents

  • Executive summary
  • Recommendations
  • Forecasts
  • Introduction to the OTT landscape and players
  • Competitive strategies
  • About the authors and Analysys Mason
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