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ケーススタディ:NOW TV - BSkyBのOTTビデオ戦略

Case Study: NOW TV - BSkyB's OTT Video Strategy

発行 Analysys Mason 商品コード 303968
出版日 ページ情報 英文 PPT and PDF (21 slides)
納期: 即日から翌営業日
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ケーススタディ:NOW TV - BSkyBのOTTビデオ戦略 Case Study: NOW TV - BSkyB's OTT Video Strategy
出版日: 2014年05月23日 ページ情報: 英文 PPT and PDF (21 slides)
概要

英国の主要な有料TVオペレーターであるBSkyBは、プレミアム・独占コンテンツの豊富なポートフォリオを資本化し、2012年7月にNOW TVサービスを開始しました。同サービスは英国のOTTビデオ市場におけるBSkyBのプレゼンスを急速に高める助けとなっています。

当ケーススタディでは、OTTビデオ市場におけるサービスの発展およびBSkyBの戦略に関する調査分析を提供しています。

主な調査内容

  • BSkyBのOTTビデオ戦略およびNOW TVのサービスの詳細分析
  • 有料TVオペレーターの影響の評価
  • いくつかのライバルサービスと比較したNOW TVの競合分析
  • NOW TVの強み、弱み、機会および脅威(SWOT)の概要およびビデオ市場におけるサービス展望の評価

著者について

目次

BSkyB faced the challenge of making its OTT video proposition attractive to free-to-air TV viewers, while minimising the risk of cannibalising its core business.

BSkyB, a leading pay-TV operator in the UK, has capitalised on its extensive portfolio of premium and exclusive content and launched its NOW TV service in July 2012. This service is helping BSkyB to rapidly increase its presence in the over-the-top (OTT) video market in the UK. This case study focuses on the development of the offer and BSkyB's strategy in this area.


This case study provides:

  • detailed analysis of BSkyB's OTT video strategy and the NOW TV proposition
  • an assessment of the implications for pay-TV operators
  • competitive analysis of NOW TV compared with some of its rival services
  • an overview of NOW TV's strengths, weaknesses, opportunities and threats (SWOT) and a scored rating of the service's prospects in the video market.

About the author

Cesar Bachelet (Senior Analyst) has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has also conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. Cesar contributes to various Consumer services research programmes, primarily Fixed Broadband and Multi-Play, Next-Generation Services and Digital Economy. He is also involved in various media-focused consulting projects.

Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.

Table of Contents

  • Executive summary
  • Implications for operators
  • BSkyB's strategy for NOW TV
  • Assessment of NOW TV's prospects in the video market
  • About the author and Analysys Mason
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