データ共有サービス・マルチデバイス共有料金：機会評価・オペレーターのケーススタディ

多くのオペレーターがポストペイドサービスにおけるマルチデバイスシェアリングプランおよびデータシェアリングサービスを提供しています。

当レポートでは、オペレーターが提供するマルチデバイス共有プラン、データ共有サービス、およびマルチデバイス共有データプランについて調査し、データ共有市場における機会の評価、オペレーターへの提言、および主要企業のケーススタディなどを、概略下記の構成でお届けいたします。

主な調査内容

• マルチデバイス所有および共有/ファミリープランの導入レベル、コネクテッドタブレットおよびユニファイドサービス供給の分析に基づいたデータ共有プランの市場機会評価(Connected Consumer Survey 2013に基づいた結果)
• オペレーターへの提言：オペレーターがマルチデバイス所有のレベルの増加とデータ利用の促進に対応出来る方法を含む
• 主なケーススタディにおけるオペレーターの共有データおよびマルチデバイス共有プランの調査
• 以下の基準による主な料金の分析と比較
  • サービス名
  • 共有データ割当量
  • 月次アクセスの最低料金
  • デバイスの最大数
  • デバイスあたりの月次回線レンタル
  • 音声・メッセージング割当量

対象地域

• 先進アジア太平洋地域
• 北米
• 西欧

ケーススタディ

• AT&T
• CSL (1010)
• Everything Everywhere (EE)
• PCCW Mobile
• Orange
• Portugal Telecom
• SFR
• SmarTone
• TeliaSonera
• Telefonica
• Verizon Wireless

Operators need to better address the demand for multi-device connectivity.

A number of operators have introduced multi-device sharing plans and data-sharing services in their postpaid services offerings. Operators in Hong Kong and the USA were among the first to launch tariffs that use airtime sharing, particularly data sharing, with additional devices under the same bill, as their central marketing proposition. Data-sharing plans benefit subscribers by giving them flexibility around how much of the allowance they consume on each device, and give operators an effective method of addressing multi-device ownership.

This Viewpoint provides:

• a market opportunities assessment for data-sharing plans based on an analysis of multi-device ownership and adoption levels of shared/family plans, connected tablets and unified service provision (based on the results of our Connected Consumer Survey 2013)
• recommendations for operators, including ways in which operators can address increasing levels of multi-device ownership and drive data usage
• an examination of operators' shared data and multi-device sharing plans in selected case studies
• analysis and comparison of selected tariffs according to the following criteria:
  • service name
  • shared data allowance
  • lowest monthly access charge
  • maximum number of devices
  • monthly line rental per device
  • voice and messaging allowance.

We define the tariffs studied in this Viewpoint as follows:

• Multi-device sharing plans: Tariffs that allow voice, messaging or data to be shared among several devices under one bill. The ability to share is used as a central marketing proposition for the tariff.
• Data-sharing services: A variety of operators offer subscribers the option to extend their single-device tariff offering to a tariff that allows the monthly data allowance to be shared with one or more additional devices. This option can be available either free or at an additional monthly charge.
• Multi-device shared data plans: The same as multi-device sharing plans, but only the monthly data allowance can be shared. The ability to share is used as a central marketing proposition for the tariff.

GEOGRAPHICAL COVERAGE

This Viewpoint covers operators in the following regions:

This Viewpoint includes case studies on the following operators:

About the authors

Eva Weidinger (Research Analyst) contributes research for the Mobile Content and Applications and Mobile Broadband and Devices programmes. Before joining Analysys Mason, Eva worked as a research analyst contractor with Kaiser Associates. She holds a Master's degree in Global Politics from London School of Economics and Political Science, and a Bachelor's degree in Media Technology.

Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Content and Applications and Mobile Broadband and Devices programmes. His primary areas of specialisation include rich media applications and services on mobile, application store forecasting, mobile broadband, tablets and smartphone adoption. Ronan has been analysing the telecoms and media industry since 2003. Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London.

Table of Contents

• Executive summary
• Definitions and methodology
• Recommendations
• Market opportunity assessment
• Operator case studies
• About the authors and Analysys Mason