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市場調査レポート
データ共有サービス・マルチデバイス共有料金:機会評価・オペレーターのケーススタディData-Sharing Services and Multi-Device Sharing Tariffs: Opportunity Assessment and Operator Case Studies |
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発行 | Analysys Mason | 商品コード | 289664 | ||||
出版日 | ページ情報 | 英文 PPT and PDF (31 slides) 納期: 即日から翌営業日 |
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データ共有サービス・マルチデバイス共有料金:機会評価・オペレーターのケーススタディ Data-Sharing Services and Multi-Device Sharing Tariffs: Opportunity Assessment and Operator Case Studies | ||
出版日: 2013年11月06日 | ページ情報: 英文 PPT and PDF (31 slides) |
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多くのオペレーターがポストペイドサービスにおけるマルチデバイスシェアリングプランおよびデータシェアリングサービスを提供しています。
当レポートでは、オペレーターが提供するマルチデバイス共有プラン、データ共有サービス、およびマルチデバイス共有データプランについて調査し、データ共有市場における機会の評価、オペレーターへの提言、および主要企業のケーススタディなどを、概略下記の構成でお届けいたします。
Operators need to better address the demand for multi-device connectivity.
A number of operators have introduced multi-device sharing plans and data-sharing services in their postpaid services offerings. Operators in Hong Kong and the USA were among the first to launch tariffs that use airtime sharing, particularly data sharing, with additional devices under the same bill, as their central marketing proposition. Data-sharing plans benefit subscribers by giving them flexibility around how much of the allowance they consume on each device, and give operators an effective method of addressing multi-device ownership.
This Viewpoint covers operators in the following regions:
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This Viewpoint includes case studies on the following operators:
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Eva Weidinger (Research Analyst) contributes research for the Mobile Content and Applications and Mobile Broadband and Devices programmes. Before joining Analysys Mason, Eva worked as a research analyst contractor with Kaiser Associates. She holds a Master's degree in Global Politics from London School of Economics and Political Science, and a Bachelor's degree in Media Technology.
Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Content and Applications and Mobile Broadband and Devices programmes. His primary areas of specialisation include rich media applications and services on mobile, application store forecasting, mobile broadband, tablets and smartphone adoption. Ronan has been analysing the telecoms and media industry since 2003. Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London.