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市場調査レポート

世界の中小企業向けICTサービス:予測と分析

ICT Services for SMEs Worldwide: Forecasts and Analysis 2014-2019

発行 Analysys Mason 商品コード 281709
出版日 ページ情報 英文 PPT and PDF (50 slides); Excel
納期: 即日から翌営業日
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世界の中小企業向けICTサービス:予測と分析 ICT Services for SMEs Worldwide: Forecasts and Analysis 2014-2019
出版日: 2014年09月17日 ページ情報: 英文 PPT and PDF (50 slides); Excel
概要

中小企業(SME)向けの情報通信技術(ICT)サービス市場収益は2014年の2156億米ドルから、2019年の2426億米ドルへ拡大すると予測されています。2014年における世界のSME数は2億,2200万社以上、従業員数は14億9,000万人に上り、SMEはオペレーターにとって大きな機会を示しています。しかし、多くの企業がこの市場で競合しています。

当レポートでは、世界の中小企業向けICTサービス市場について調査し、4つのカテゴリー(モバイル音声・データ、固定音声、固定ブロードバンド、クラウドサービス)のICTサービス16項目におけるARPU、収益および接続数、SME1社あたりの収益、世界および主要8カ国におけるSME市場の分析などをまとめ、お届けいたします。

エグゼクティブサマリー

提言

  • オペレーターへの提言

市場定義・調査手法

世界の予測

  • 前回予測以降の大きな変化
  • 世界のSMEにおけるICTサービス収益は2014-2019年間に2.4%のCAGRで増加
  • 世界における企業1社あたりの収益増加はモバイル・固定ブロードバンドサービスの重要性の拡大を反映
  • モバイル収益は新興・先進市場で引き続き増加
  • 従来の固定音声サービスは減少
  • 固定ブロードバンド収益の増加:特に新興地域において
  • クラウドサービス収益は急増、しかし浸透率は依然として低い
  • モバイル音声およびSME1社あたりのデータシェアは新興地域で増加が見込まれる一方、世界の固定音声シェアは減少する見込み

各国の予測

  • フランス
    • カテゴリー・企業規模別の総収益
    • 1社あたりの収益
  • ドイツ
  • イタリア
  • スペイン
  • スウェーデン
  • トルコ
  • 英国
  • 米国

著者・Analysys Masonについて

図表

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目次

Operators in developed markets need to prioritise enterprise customer retention as competition for SME business intensifies, and consider new revenue streams such as upgrading customers to next-generation fixed or mobile networks, and offering value-added services.

Information and communications technology (ICT) services market revenue for small and medium-sized enterprises (SMEs) will increase from USD215.6 billion in 2014 to USD242.6 billion in 2019. SMEs are a significant opportunity for operators, because there are many of them - more than 222 million SMEs worldwide employ 1.49 billion people in 2014. However, many players are competing for this business.


This report provides:

  • average revenue per user (ARPU), revenue and connections for:
    • 16 ICT services, in four categories (mobile voice and data, fixed voice, fixed broadband, cloud services)
    • micro, small and medium-sized enteprises
    • eight geographical regions
    • eight countries
  • revenue per SME
  • analysis of the SME market in the eight countries, and worldwide.

DATA COVERAGE

Mobile voice and data

  • Voice
  • Messaging
  • Handset data
  • Broadband

Fixed voice

  • PSTN
  • ISDN
  • VoIP/VoBB

Fixed broadband

  • xDSL
  • Dial-up
  • Cable modem
  • Ethernet
  • Leased line

Cloud services

  • Mobile device management
  • Unified communications
  • Remote desktop
  • Cloud storage and back-up

GEOGRAPHICAL COVERAGE

Data is provided for the following eight regions.

  • Central and Eastern Europe (CEE)
  • Developed Asia-Pacific (DVAP)
  • Emerging Asia-Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)

Data is also provided for the following eight countries.

  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • Turkey
  • UK
  • USA

ABOUT THE AUTHOR

Patrick Rusby (Research Analyst) is the lead analyst for Analysys Mason's SME Strategies research programme, and contributes to the Mobile Services programme within the Consumer research practice. Patrick's areas of specialisation for SME strategies are SME technology trends and adoption, enterprise mobility, SaaS and IaaS services for SMEs and unified communications. Within Mobile Services, Patrick is focused on the MVNO market and churn-reduction strategies for operators. Patrick was previously a Research Manager for Knowledge Peers, a peer learning platform helping SME CxOs share best practice in finance, technology and telecoms. He holds a Master's degree in Contemporary British Politics from Goldsmiths College, University of London.

Table of Contents

  • 7. Executive summary
  • 8. Executive summary
  • 9. ICT services for SMEs worldwide: revenue 2014-2019
  • 10. Emerging markets will account for more than 50% of fixed voice and fixed broadband revenue in 2017
  • 11. Operators are offering software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) applications to enhance their SME offerings
  • 12. Recommendations
  • 13. Recommendations for operators
  • 14. Market definition and methodology
  • 15. Market definition: SMEs by size segment
  • 16. Methodology
  • 17. Definition of geographical regions [1]
  • 18. Definition of geographical regions [2]
  • 19. Worldwide forecasts
  • 20. Significant changes since our previous forecast
  • 21. SME ICT services revenue worldwide will grow at a CAGR of 2.4% between 2014 and 2019
  • 22. The increase in revenue per enterprise worldwide reflects the growing importance of mobile and fixed broadband services
  • 23. Mobile revenue continues to grow in emerging and developed markets
  • 24. Traditional fixed voice services are in decline
  • 25. Fixed broadband revenue is increasing - particularly in emerging regions
  • 26. Cloud service revenue is growing rapidly, but penetration will remain low
  • 27. Mobile voice and data's share of revenue per SME will increase in emerging regions, while fixed voice's share will decline worldwide
  • 28. Individual country forecasts
  • 29. France: Revenue by category and size of enterprise
  • 30. France: Revenue per enterprise
  • 31. Germany: Revenue by category and size of enterprise
  • 32. Germany: Revenue per enterprise
  • 33. Italy: Revenue by category and size of enterprise
  • 34. Italy: Revenue per enterprise
  • 35. Spain: Revenue by category and size of enterprise
  • 36. Spain: Revenue per enterprise
  • 37. Sweden: Revenue by category and size of enterprise
  • 38. Sweden: Revenue per enterprise
  • 39. Turkey: Revenue by category and size of enterprise
  • 40. Turkey: Revenue per enterprise
  • 41. UK: Revenue by category and size of enterprise
  • 42. UK: Revenue per enterprise
  • 43. USA: Revenue by category and size of enterprise
  • 44. USA: Revenue per enterprise
  • 45. About the author and Analysys Mason
  • 46. About the author
  • 47. About Analysys Mason
  • 48. Research from Analysys Mason
  • 49. Consulting from Analysys Mason

List of figures

  • Figure 1: Summary of report coverage
  • Figure 2: SME ICT service revenue by category, worldwide, 2014-2019
  • Figure 3: SME ICT service revenue and year-on-year growth rates by market type, worldwide, 2014-2019
  • Figure 4: Availability of cloud-based services to SMEs from main operators in eight countries
  • Figure 5: Micro, small and medium-sized SMEs as a proportion of SMEs and SME employees as a proportion of employees, worldwide, 2014
  • Figure 6: Enterprises and employees by enterprise size, worldwide, 2014
  • Figure 7: Methodology used to build the data annex to this report
  • Figure 8a-b: Regional breakdown used in this report
  • Figure 9: Significant changes since our last forecast
  • Figure 10: SME ICT service revenue by size of enterprise and year-on-year growth rate, worldwide, 2014-2019
  • Figure 11: SME ICT service revenue per enterprise, by service category, worldwide, 2014 and 2019
  • Figure 12: SME mobile voice and data revenue by service, worldwide, 2014-2019
  • Figure 13: SME fixed voice revenue by service, worldwide, 2014-2019
  • Figure 14: SME fixed broadband revenue by service, worldwide, 2014-2019
  • Figure 15: SME cloud services revenue by service, worldwide, 2014-2019
  • Figure 16: SME ICT service revenue per enterprise, by service category, developed regions, 2014 and 2019
  • Figure 17: SME ICT service revenue per enterprise, by service category, emerging regions, 2014 and 2019
  • Figure 18: SME ICT service revenue by service category, France, 2014-2019
  • Figure 19: SME ICT service revenue by size of enterprise, France, 2014-2019
  • Figure 20: SME ICT service revenue per enterprise per month, by service category, France, 2019
  • Figure 21: SME ICT service revenue per enterprise per month, by service category, France, 2014 and 2019
  • Figure 22: SME ICT service revenue by service category, Germany, 2014-2019
  • Figure 23: SME ICT service revenue by size of enterprise, Germany, 2014-2019
  • Figure 24: SME ICT service revenue per enterprise per month, by service category, Germany, 2019
  • Figure 25: SME ICT service revenue per enterprise per month, by service category, France, 2014 and 2019
  • Figure 26: SME ICT service revenue by service category, Italy, 2014-2019
  • Figure 27: SME ICT service revenue by size of enterprise, Italy, 2014-2019
  • Figure 28: SME ICT service revenue per enterprise per month, by service category, Italy, 2019
  • Figure 29: SME ICT service revenue per enterprise per month, by service category, Italy, 2014 and 2019
  • Figure 30: SME ICT service revenue by service category, Spain, 2014-2019
  • Figure 31: SME ICT service revenue by size of enterprise, Spain, 2014-2019
  • Figure 32: SME ICT service revenue per enterprise per month, by category, Spain, 2019
  • Figure 33: SME ICT service revenue per enterprise per month, by category, Spain, 2014 and 2019
  • Figure 34: SME ICT service revenue by service category, Sweden, 2014-2019
  • Figure 35: SME ICT service revenue by size of enterprise, Sweden, 2014-2019
  • Figure 36: SME ICT service revenue per enterprise per month, by service category, Sweden, 2019
  • Figure 37: SME ICT service revenue per enterprise per month, by service category, Sweden, 2014 and 2019
  • Figure 38: SME ICT service revenue by service category, Turkey, 2014-2019
  • Figure 39: SME ICT service revenue by size of enterprise, Turkey, 2014-2019
  • Figure 40: SME ICT service revenue per enterprise per month, by service category, Turkey, 2019
  • Figure 41: SME ICT service revenue per enterprise per month, by service category, Turkey, 2014 and 2019
  • Figure 42: SME ICT service revenue by service category, UK, 2014-2019
  • Figure 43: SME ICT service revenue by size of enterprise, UK, 2014-2019
  • Figure 44: SME ICT service revenue per enterprise per month, by service category, UK, 2019
  • Figure 45: SME ICT service revenue per enterprise per month, by service category, UK, 2014 and 2019
  • Figure 46: SME ICT service revenue by service category, USA, 2014-2019
  • Figure 47: SME ICT service revenue by size of enterprise, USA, 2014-2019
  • Figure 48: SME ICT service revenue per enterprise per month, by service category, USA, 2019
  • Figure 49: SME ICT service revenue per enterprise per month, by service category, USA, 2014 and 2019
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