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ケーススタディ:FacebookのOTT通信戦略

Case Study: Facebook's OTT Communications Strategy

発行 Analysys Mason 商品コード 278397
出版日 ページ情報 英文 PPT and PDF (23 slides)
納期: 即日から翌営業日
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ケーススタディ:FacebookのOTT通信戦略 Case Study: Facebook's OTT Communications Strategy
出版日: 2013年08月05日 ページ情報: 英文 PPT and PDF (23 slides)
概要

近年、Facebookはその中核機能をウェブベースのソーシャルネットワーキングサイトからさまざまなリアルタイム通信サービスの採用へと発展させています。

当レポートでは、通信サービス市場におけるFacobookの見通しについて評価しており、概略下記の構成でお届けいたします。

主な調査内容

  • Facebook通信サービスの詳細
  • Facebookと主な競合企業との競争力比較分析
  • 通信サービス市場におけるFacebookの見通しに関するSWOT分析とスコアカード評価
  • ソーシャルネットワーキングおよび通信サービス市場における動向の分析
目次

Facebook has been slow to adapt to the wave of communication apps that are redefining social networking and threatening its core revenue.

In recent years, Facebook has evolved its core feature set from a web-based social networking site to embrace a range of real-time communication services. This case study assesses the company's prospects in the communication services market.


This Viewpoint provides:

  • details of Facebook's communication services offering
  • competitive analysis of Facebook compared to its main rivals
  • a SWOT analysis and scored rating of Facebook's prospects in the communication services market
  • analysis of trends in the social networking and communication services markets.

About the authors

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, OTT player strategies, fixed-mobile substitution and pricing strategies. Before joining Analysys Mason in 2004, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Cesar Bachelet (Senior Analyst) has more than 20 years' experience of the telecoms industry, and specialises in triple-play services, with a focus on pay TV, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed voice, broadband and video services, bundling and convergence strategies. He also contributes to various media-focused Consulting projects. Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including those of Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's ASP (application service provision) unit (now BT Global Services), for 14 years.

Table of Contents

  • Executive summary
  • Implications for operators
  • Facebook's strategy and business model
  • Facebook's communication services portfolio
  • Assessment of Facebook's prospects
  • About the authors and Analysys Mason
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