Case Study: Facebook's OTT Communications Strategy
|出版日||ページ情報||英文 PPT and PDF (23 slides)
|ケーススタディ：FacebookのOTT通信戦略 Case Study: Facebook's OTT Communications Strategy|
|出版日: 2013年08月05日||ページ情報: 英文 PPT and PDF (23 slides)||
Facebook has been slow to adapt to the wave of communication apps that are redefining social networking and threatening its core revenue.
In recent years, Facebook has evolved its core feature set from a web-based social networking site to embrace a range of real-time communication services. This case study assesses the company's prospects in the communication services market.
Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, OTT player strategies, fixed-mobile substitution and pricing strategies. Before joining Analysys Mason in 2004, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.
Cesar Bachelet (Senior Analyst) has more than 20 years' experience of the telecoms industry, and specialises in triple-play services, with a focus on pay TV, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed voice, broadband and video services, bundling and convergence strategies. He also contributes to various media-focused Consulting projects. Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including those of Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's ASP (application service provision) unit (now BT Global Services), for 14 years.