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市場調査レポート

欧州のマルチプレイサービス:動向と予測 2016-2020年

Multi-play services in Europe: Trends and Forecasts 2016-2020

発行 Analysys Mason 商品コード 261645
出版日 ページ情報 英文 38 Slides
納期: 即日から翌営業日
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欧州のマルチプレイサービス:動向と予測 2016-2020年 Multi-play services in Europe: Trends and Forecasts 2016-2020
出版日: 2016年08月30日 ページ情報: 英文 38 Slides
概要

当レポートでは、西欧・中東欧10ヶ国における固定ブロードバンドベースのサービスバンドル市場について詳細な予測を提供しており、3つの主要バンドルタイプの導入率 (固定ブロードバンド+有料TV、固定ブロードバンド+有料TV+モバイル、固定ブロードバンド+モバイル) 、世帯におけるこれらバンドルの普及率、固定ブロードバンド顧客基盤とモバイル接続数、アカウントあたりの平均収益 (ARPA) 、FMCが生成する収益とその通信小売り収益に占めるシェアなどについて、調査しています。

目次

  • 地域の動向
  • FMCバンドルの受け入れレベルは様々:世帯普及率はスペイン、フランスおよびポルトガルで最も高くなる見込み
  • 国レベルの動向:西欧
  • フランス:市場は統合オペレーター4社を抱え、マルチプレイサービスはフランスにおける競合の基礎に
  • ドイツ:固定ブロードバンド・有料TVバンドルは300万以上へ成長、ほとんどはコンバージェンスによる
  • イタリア:イタリア市場の構造は変化しているが、FMC受け入れへの影響はゆるやか
  • オランダ:コンバージドバンドルの繁栄、第2位の統合オペレーターが2016年末前に形成される見込み
  • ポルトガル:VodafoneはMEO・NOSに導かれ、成熟したマルチプレイ市場へ勢いをもたらす
  • スペイン:FMC市場の価値は、オペレーターがプレミアムコンテンツ付き有料TVのバンドリングへ関心を向けたために拡大
  • 英国:マルチプレイダイナミクスが確立;Skyがモバイル市場へ参入する場合、FMCの潜在的な需要が明らかに
  • 国レベルの動向:中東欧
  • ポーランド:固定ネットワークのアップグレードおよび潜在的な統合がFMCを含めたマルチプレイバンドルの受け入れを導く
  • ルーマニア:可用性はマルチプレイバンドルに対する需要を刺激する鍵としてとどまる
  • トルコ:Turk Telekom および Turkcell は相対的に弱い有料TV市場シェアにより競合からコンバージェンスへと切り替え
  • 予測手法・前提条件
  • 著者・Analysys Masonについて、ほか

図表

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目次

"A second, but weaker, wave of growth in the number of fixed-mobile subscriptions is set to come from countries other than France, Portugal and Spain."

This forecast report assesses:

  • rates of adoption (current and projected) of three main bundle types:
    • fixed broadband + pay TV
    • fixed broadband + pay TV + mobile
    • fixed broadband + mobile
  • the penetration rates of these bundles in households, fixed broadband customer bases and mobile connections, where applicable
  • average revenue per account (ARPA) and revenue generated by FMC bundles and its share of total telecoms retail revenue.

GEOGRAPHICAL COVERAGE

Forecasts are provided for the following ten European countries.

Western Europe

  • France
  • Germany
  • Italy
  • Netherlands
  • Portugal
  • Spain
  • UK

Central and Eastern Europe

  • Poland
  • Romania
  • Turkey

Table of Contents

  • 6. Regional trends.
  • 7. The level of take-up of FMC bundles will vary - household penetration will be highest in Spain, France and Portugal
  • 8. A second, but weaker, wave of FMC bundle growth is set to come from countries other than Spain, France and Portugal
  • 9. Several Factors, often acting together, affect the supply of, and demand for, FMC bundles
  • 10. Scorecard of incentives and drivers for supply of, and demand for, FMC bundles
  • 11. Growth in FMC SIMs depends on operators' multiple-SIM initiatives and the appeal of standalone mobile plans
  • 12. Operators target large households, but the number of SIMs per FMC account is low in most operators' flagship plans
  • 13. The prevalence of fixed broadband and pay-TV bundles is related to market structure and the legacy of standalone TV platforms
  • 14. FMC's share of fixed broadband and pay-TV bundles will steadily grow in all countries
  • 15. FMC revenue will grow but leave room for standalone services and smaller bundles; this may change with consolidation moves
  • 16. FMC ARPA will be relatively resilient as RGIs per account increase and FMC-related discounts gradually disappear
  • 17. country-level trends: Western Europe
  • 18. France: Multi-play services will be the basis of competition in France because the market has four integrated operators
  • 19. Germany: Fixed broadband and pay-TV bundles will grow by more than 3 million, mostly because of convergence
  • 20. Italy: The structure of the Italian market is changing, but we expect the impact on FMC take-up to be slow
  • 21. Netherlands: Converged bundles will thrive: a second large integrated operator may be formed before the end of 2016
  • 22. Portugal: Vodafone will bring momentum to a maturing multi-play market that is led by MEO and NOS
  • 23. Spain: The value of the FMC market will grow as operators turn their attention to bundling pay TV with premium content
  • 24. UK: Multi-play dynamics are well established; latent demand for FMC can be revealed if Sky enters the mobile market
  • 25. Country-level trends: central and eastern Europe
  • 26. Poland: Fixed network upgrades and potential consolidation can lead to the take-up of multi-play bundles, including FMC
  • 27. Romania: Affordability will remain key to stimulating demand for multi-play bundles
  • 28. Turkey: Türk Telekom and Turkcell switch competition to convergence with relatively weak pay-TV market shares
  • 29. Forecast methodology and assumptions
  • 30. Our forecasts cover fixed broadband, pay-TV and mobile service bundles, with or without fixed voice
  • 31. Notes on key assumptions and methodology
  • 32. Factors influencing the growth of supply and/or demand for FMC bundles (often acting together)
  • 33. About the authors and Analysys Mason
  • 34. About the authors
  • 35. Analysys Mason's consulting and research are uniquely positioned
  • 36. Research from Analysys Mason
  • 37. Consulting from Analysys Mason

List of figures

  • Figure 1. FMC bundle penetration of households and FMC SIMs as a proportion of all SIMs, selected countries in Europe, 2020
  • Figure 2. FMC bundle penetration of fixed broadband households, 2012-2020
  • Figure 3. Incentives and drivers for supply of, and demand for FMC bundles
  • Figure 4. Incentives and drivers for supply of, and demand for, FMC bundles by country
  • Figure 5. FMC SIM penetration of contract SIMs (excl. M2M), by country, 2012 - 2020
  • Figure 6. SIMs per FMC account, by selected operator, Europe
  • Figure 7. Pay-TV bundle penetration of fixed broadband households, by country, 2012-2020
  • Figure 8. FMC bundle penetration of pay-TV and fixed broadband bundles, by country, 2015-2020
  • Figure 9. FMC bundle retail revenue's share of total telecoms retail revenue, by country, 2015-2020
  • Figure 10. FMC ARPA and its impiled 'discount' compared to the sum of ARPA for the individual services
  • Figure 11. FMC accounts and as a share of fixed broadband subscriptions, France, 2012-2020
  • Figure 12. FMC accounts and as a share of fixed broadband subscriptions, Germany, 2012-2020
  • Figure 13. FMC accounts and as a share of fixed broadband subscriptions, Italy, 2012-2020
  • Figure 14. FMC accounts and as a share of fixed broadband subscriptions, Netherlands, 2012-2020
  • Figure 15. FMC accounts and as a share of fixed broadband subscriptions, Portugal, 2012-2020
  • Figure 16. FMC accounts and as a share of fixed broadband subscriptions, Spain, 2012-2020
  • Figure 17. FMC accounts and as a share of fixed broadband subscriptions, UK, 2012-2020
  • Figure 18. FMC accounts and as a share of fixed broadband subscriptions, Poland, 2012-2020
  • Figure 19. FMC accounts and as a share of fixed broadband subscriptions, Romania, 2012-2020
  • Figure 20. FMC accounts and as a share of fixed broadband subscriptions, Turkey, 2012-2020
  • Figure 21. Multi-play bundles covered in analysis (may or may not include fixed voice)
  • Figure 22. Drivers and incentives for FMC supply and demand
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