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世界のサービス提供プラットフォーム市場:予測

Service Delivery Platforms: Worldwide Forecasts 2014-2018

発行 Analysys Mason 商品コード 210313
出版日 ページ情報 英文 PPT and PDF (63 slides)
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世界のサービス提供プラットフォーム市場:予測 Service Delivery Platforms: Worldwide Forecasts 2014-2018
出版日: 2014年08月08日 ページ情報: 英文 PPT and PDF (63 slides)
概要

通信サービスプロバイダー(CSP)は、新たな通信サービスを提供するため常にサービスデリバリープラットフォーム(SDP)を利用してきました。しかし、従来のサービス - 音声・メッセージング - は現在、低価格のクラウドSaaSぷらとフォームを利用するオーバーザトップ(OTT)プロバイダーからの攻撃にさらされています。CSPは低価格のSDPへサービスを提供することで守りに入る見込みです。またCSPは、コンテンツ連動型モバイル広告、競争力をもたらすコンテンツ・OTT提携、マルチスクリーンビデオサービスの最適化、およびIoT/M2Mデジタルホームサービスなど、新しいデジタルサービスおよびB2B2B/Cビジネスモデルを可能にする最新のSDPに投資すると予測されています。低価格SDPは今後5年間においてCAGR10%のSDP収益の高成長を促進する見込みです。

当レポートでは、世界のサービス提供プラットフォーム市場を取り上げ、市場成長促進要因および阻害要因、ならびに事業環境を概括するとともに、市場予測を提示し、お届けいたします。

エグゼクティブサマリー

  • 世界のサービス提供プラットフォーム(SDP)市場の予測:CSPの収益を増加させSDPのコストを削減する必要性はSDP収益の高成長を促進する見込み
  • VoLTE、IoT/M2Mおよびビデオサービスは、特にTASおよびCMD2次セグメントにおけるSDP収益の高成長を促進する見込み
  • モバイルデバイスは、VoLTE・HSS向けIMSなどの新しい・拡大するLTE要件に促進され、引き続きSDP支出を独占
  • 中国におけるLTE投資は、アジア太平洋地域において他の地域よりも高いモバイルSDP支出を促進する見込み

提言

  • CSPへの提言
  • サプライヤーへの提言

予測

  • IN置換えと新サービスがTAS(通信会社のアプリケーションサーバー)市場を促進するが、ティア1のCSPのVoLTE支出は短期的な高成長を促進
  • エンタープライズUCはTASビジネスサービス収益を促進;固定-モバイルコンバージェンスは住宅用ブロードバンドTAS収益を促進
  • LTEサービスをサポートし加入者を増やすための中国におけるTAS近代化は、アジア太平洋地域における最高のTAS収益成長率をもたらす
  • 住宅用マルチスクリーンソリューションにおけるコンテンツ提携・投資、およびモバイル広告・CDNはCMD市場における成長を促進
  • FCMD市場は引き続き、モバイルビデオ最適化技術および価格改善としてCMD市場をリード、ほか

市場成長促進要因・阻害要因

  • 市場成長促進要因・阻害要因
  • サービスデリバリープラットフォーム市場の促進要因
  • サービスデリバリープラットフォーム市場の阻害要因

事業環境

  • サービス革新の競合促進要因
  • CSPは新規ビジネスに参入すると同時に顧客をつなぎとめるためビジネス向け付加価値イネーブラーを提供
  • 事業環境
  • 事業環境:地域別
  • 2G:3G:4G技術ミックスは2018年までに40%:40%:20%になると見込まれ、また北米は4G接続の82%を占める見込み
  • モバイル普及率は、M2Mを除くマルチSIM所有が僅かに減少する欧州を除いた全ての地域で成長する見込み、ほか

市場の定義

著者・Analysys Masonについて

図表

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目次

Lower-cost SDPs will drive high growth in SDP revenue at a CAGR of 10% in the next 5 years.

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Communications service providers (CSPs) have always used service delivery platforms (SDPs) to deliver new telecoms services. However, traditional services - namely voice and messaging - are now under attack from over-the-top (OTT) providers, which use lower-cost cloud SaaS platforms. CSPs will act defensively by delivering services on lower-cost SDPs. They will also invest in modern SDPs to enable new digital services and B2B2B/C business models, such as contextual mobile advertising, and content and OTT partnering to deliver competitive, optimised multi-screen video services, and IoT/M2M digital home services.


LTE will be the strongest technology driver during the forecast period, while network function virtualisation (NFV) will reduce the cost and maintain carrier-grade performance of SDPs from 2016 onwards. Lower-cost SDPs are increasing the opportunities for new suppliers to provide agile, modern, portable software-only SDPs compared with legacy SDPs.

This report provides:

  • a 5-year forecast of spending in the SDP market, split into:
    • four sub-segments :
      • telecoms application servers (TAS)
      • content management and delivery (CMD)
      • policy management (PCRF)
      • subscriber data management (SDM)
    • four telecoms services :
      • mobile
      • PSTN
      • business
      • residential broadband
    • four geographical regions (see below).
  • an examination of key market drivers and inhibitors, and how they will change over time
  • analysis of the business environment and regional dynamics that may influence the market
  • insight into trends, technologies and services that are influencing the market
  • recommendations for CSPs and vendors.

This report is a companion to the previously published Service delivery platforms: worldwide market shares 2013 , which details the business conditions in this market, as well as the market shares, offerings and strategies of the major software providers.

Geographical coverage

Forecasts are split into the following four regions:

  • Asia-Pacific (APAC)
  • Europe, the Middle East and Africa (EMEA)
  • Latin America (LATAM)
  • North America (NA)

Table of Contents

  • 6.Executive summary
  • 7.Worldwide SDP forecast, 2013-2018: CSPs' need to increase revenue and the reduced cost of SDPs will drive high growth in SDP revenue
  • 8.VoLTE, IoT/M2M and video services will drive high SDP revenue growth, particularly in the TAS and CMD sub-segments
  • 9.Mobile services continue to dominate SDP spending, driven by new and expanding LTE requirements, such as IMS for VoLTE and HSS
  • 10.LTE investment in China is expected to drive higher mobile SDP spending in APAC than in the other regions
  • 11.Recommendations
  • 12.Suppliers need to modernise SDPs to enable CSPs to capture new digital services revenue and compete with OTT providers
  • 13.Recommendations for CSPs
  • 14.Recommendations for suppliers
  • 15.Forecast
  • 16.IN replacement and new services will drive the TAS market, but Tier 1 CSP spending on VoLTE will drive higher growth in the short term
  • 17.Enterprise UC will drive TAS business services revenue; fixed-mobile convergence will drive residential broadband TAS revenue
  • 18.TAS modernisation in China to support LTE services and subscriber additions will result in APAC having highest the TAS revenue growth rate
  • 19.Content partnerships and investment in residential multi-screen solutions, and mobile advertising and CDNs will drive growth in the CMD market
  • 20.The FCMD market will continue to lead the CMD market as mobile video optimisation technologies and prices improve
  • 21.Multi-screen CMD investments and mobile optimisation by Tier 1 CSPs will drive both fixed and mobile CMD revenue in all regions
  • 22.Spending on policy management will begin to slow because most CSPs have already deployed flexible PCRF solutions for multiple use cases
  • 23.Mobile services will continue to account for most PCRF spending, but spending on fixed networks will grow to protect investments in VDSL/FTTx
  • 24.Growth in the number of subscribers to policy-enabled services, as well as expansions and replacements, will drive PCRF spending in all regions
  • 25.Additional deployments of subscriber data management for new technologies will drive growth more than replacements
  • 26.Mobile services account for most SDM spending, but some spending is forecast for residential broadband in association with HetNets
  • 27.Growth in the number of LTE subscribers in China will drive the majority of SDM spending in APAC during the forecast period
  • 28.Market drivers and inhibitors
  • 29.Market drivers and inhibitors
  • 30.Service delivery platform market drivers [1]
  • 31.Service delivery platform market drivers [2]
  • 32.Service delivery platform market inhibitors [1]
  • 33.Service delivery platform market inhibitors [2]
  • 34.Business environment
  • 35.Competitive drivers of service innovation
  • 36.CSPs offer value-added enablers for businesses to connect to their customers as well as entering new businesses themselves
  • 37.The business environment in 2013
  • 38.2013 business environment, by region
  • 39.The 2G:3G:4G technology mix will be 40%:40%:20% by 2018, and North America will account for 82% of 4G connections
  • 40.Mobile penetration will grow in all regions except Europe, where multiple-SIM ownership may decline slightly, excluding M2M
  • 41.Worldwide telecoms service revenue will be USD1.82 trillion by 2018; voice and messaging will decline, while mobile M2M will grow the most
  • 42.Growth in the number of M2M device connections is higher in emerging markets, and the automotive and transport sector dominates cellular M2M
  • 43.More than two in five premises worldwide will have access to an FTTx connection by 2019
  • 44.Fixed content service-based use cases should be based on the number of screens per household and their substitutability, not on applications
  • 45.SDP software components are integral to the on-boarding CEM touchpoint in the customer experience management lifecycle
  • 46.Market definition
  • 47.SDP overview
  • 48.Telecoms software market segmentation
  • 49.Definition of SDP and its sub-segments [1]
  • 50.Definition of SDP and its sub-segments [2]
  • 51.SDP deployment scenario
  • 52.SDP service sector and revenue type definitions
  • 53.Definition of geographical regions [1]
  • 54.Definition of geographical regions [2]
  • 55.Definition of geographical regions [3]
  • 56.Key business drivers and market characteristics and how they map to different operational and software strategies
  • 57.Our comprehensive forecast model is supported by a sound knowledge of markets
  • 58.About the author and Analysys Mason
  • 59.About the author
  • 60.About Analysys Mason
  • 61.Research from Analysys Mason
  • 62.Consulting from Analysys Mason

List of figures

  • Figure 1: Service delivery platform revenue, worldwide, 2013-2018
  • Figure 2: Service delivery platform revenue by sub-segment, worldwide, 2013-2018
  • Figure 3: Service delivery platform revenue by telecoms service, worldwide, 2013-2018
  • Figure 4: Service delivery platform revenue by region, worldwide, 2013-2018
  • Figure 5: Telecoms application server revenue, worldwide, 2013-2018
  • Figure 6: Telecoms application server revenue by telecoms service, worldwide, 2013-2018
  • Figure 7: Telecoms application server revenue by region, worldwide, 2013-2018
  • Figure 8: Content management and delivery platform revenue, worldwide, 2013-2018
  • Figure 9: Content management and delivery platform revenue by telecoms service, worldwide, 2013-2018
  • Figure 10: Content management and delivery platform revenue by region, worldwide, 2013-2018
  • Figure 11: Policy management system revenue, worldwide, 2013-2018
  • Figure 12: Policy management system revenue by telecoms service, worldwide, 2013-2018
  • Figure 13: Policy management system revenue by region, worldwide, 2013-2018
  • Figure 14: Subscriber data management revenue, worldwide, 2013-2018
  • Figure 15: Subscriber data management revenue by telecoms service, worldwide, 2013-2018
  • Figure 16: Subscriber data management revenue by region, worldwide, 2013-2018
  • Figure 17a-b: Service delivery platform market drivers
  • Figure 18a-b: Service delivery platform market inhibitors
  • Figure 19: Competitive drivers of service innovation
  • Figure 20: Open SDP positioning in the CSP digital economy landscape
  • Figure 21: Mobile connections by technology generation (excluding M2M), and 3G and 4G's share of connections, worldwide, 2009-2018
  • Figure 22: Active mobile SIM penetration by region (excluding M2M), worldwide, 2009-2018
  • Figure 23: Telecoms retail revenue by service type and total service revenue (retail and wholesale), worldwide, 2009-2018
  • Figure 24: Telecoms retail revenue by service type, total service revenue and growth rates, worldwide, 2013-2018
  • Figure 25: Connections by service type, and growth rates, worldwide, 2013-2018
  • Figure 26: M2M device connections worldwide, and share of connections in developed and emerging markets, 2013-2024
  • Figure 27: Cellular M2M device connections, worldwide, 2013-2024
  • Figure 28: FTTH coverage, by region, 2011-2019
  • Figure 29: FTTx coverage, by region, 2011-2019
  • Figure 30: Use case for top-1% user, by screen and application, 2014, 2017 and 2020
  • Figure 31: Use case for top-1% user, bandwidth by application, 2012-2020
  • Figure 32: CEM touchpoints mapped to Analysys Mason's software market taxonomy
  • Figure 33: Telecoms software market segments
  • Figure 34a-b: Definitions of SDP and its sub-segments
  • Figure 35: SDP deployment scenario
  • Figure 36: SDP service sector definitions
  • Figure 37: SDP service revenue type definitions
  • Figure 38: Regional breakdown used in this report
  • Figure 39a-b: Regional breakdown used in this report
  • Figure 40: Mapping of key business drivers and market characteristics according to business environment, and operational and software strategies
  • Figure 41: Key factors influencing forecast assumptions
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