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市場調査レポート

スマートウォッチの世界市場 (製品別・用途別・OS別・地域別) :市場規模・シェア・世界的動向・企業プロファイル・市場需要・考察・分析・調査・レポート・市場機会・分類・将来予測

Global Smartwatch Market (Product, Application, Operating System and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast 2013 - 2020

発行 Allied Market Research 商品コード 324224
出版日 ページ情報 英文 126 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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スマートウォッチの世界市場 (製品別・用途別・OS別・地域別) :市場規模・シェア・世界的動向・企業プロファイル・市場需要・考察・分析・調査・レポート・市場機会・分類・将来予測 Global Smartwatch Market (Product, Application, Operating System and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast 2013 - 2020
出版日: 2015年01月15日 ページ情報: 英文 126 Pages
概要

スマートウォッチ市場は世界各地で2桁台の成長率を達成しています。特に北米諸国は有望な高収益市場で、世界全体の1/3のシェアを占めており、今後もさらに規模が拡大していく見通しです。しかし、将来的には中国などのアジア諸国が、低価格のAndroidベース製品を中心に伸びていくものと思われます。現段階では40社がスマートウォッチ市場に参入しており、Samsung・Apple・Googleなどが主要企業として挙げられますが、今後は時計メーカーの参入も予想されています。どの企業の研究開発(R&D)を市場支配に不可欠な戦略と捉え、に多大な資金を投じています。他方で、強力な流通ネットワークも市場支配に不可欠な存在と考えられています。主要企業はサプライヤーや再販業者と協力して、適切なチャネル・地域・標的顧客を選択して市場開拓を進めています。

当レポートでは、全世界のスマートウォッチ市場の最新動向と将来展望について分析し、市場の全体的構造や競争力、将来の市場動向見通し(今後8年間分)、主な市場促進・阻害要因や市場機会、製品別・用途別・OS別および地域別の市場構造・動向、主要企業のプロファイルなどを調査・推計しております。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場の定義および分析範囲
  • 市場の発展
  • 伝統的な時計産業との競合
  • UPS(販売上の独自の強み)
  • 市場需要とその予測
  • 主な調査結果
    • 市場を左右する主な要因
    • 主な投資財源
  • ポーターのファイブフォース分析分析
  • 競合情勢
  • 市場力学
    • 市場シェア分析
    • 主要メーカーとそのスマートウォッチ・デバイスの一覧
    • 市場動向
    • ウェアラブル・エレクトロニクスの主な促進・抑制要因
      • 促進要因
      • 抑制要因
      • 機会
    • 課題

第4章 世界のスマートウォッチ市場:製品別の内訳

  • 機能拡張型スマートウォッチ
    • 主な市場動向
    • 市場規模と予測
  • スタンドアロン型スマートウォッチ
  • クラシック・スマートウォッチ

第5章 世界のスマートウォッチ市場:用途別の内訳

  • 個人支援用
  • ウェルネス用
  • 医療/健康用
  • スポーツ用
  • その他

第6章 世界のスマートウォッチ市場:OS別の内訳

  • Android
  • iOS
  • Windows
  • その他

第7章 世界のスマートウォッチ市場:地域別の内訳

  • 北米
    • 競合シナリオ
    • 主な成長要因と市場機会
    • 市場規模と予測
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ(LAMEA)

第8章 企業プロファイル

  • Apple Inc.
    • 企業概要
    • 企業の最新動向
    • 業績
    • 戦略分析
    • SWOT分析
  • Google Inc.
  • Garmin
  • Fitbit
  • Motorola
  • ソニー
  • Samsung Electronics Co. Ltd.

図表一覧

目次
Product Code: IC 15490

The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asian region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer.

Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market.

Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.

The report highlights the major mile stones of the smartwatch market with details covering the key influencing factors impacting this market. An in-depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news and recent developments.

KEY BENEFITS

  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porters five force's model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making.

KEY MARKET SEGMENTS

MARKET BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

MARKET BY APPLICATION

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

MARKET BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Table of Contents

CHAPTER 1: INTRODUCTION

  • 1.1. Report Description
    • 1.1.1. Objectives and scope
    • 1.1.2. Key Benefits
    • 1.1.3. Key Market Segments
    • 1.1.4. Key Audiences
    • 1.1.5. Research Methodology
      • 1.1.5.1. Secondary Research
      • 1.1.5.2. Primary Research
      • 1.1.5.3. Analyst tool & Model
    • 1.1.6. Report Structure

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective
  • 2.2. Market beyond - What to Expect by 2025
    • 2.2.1. Base case scenario
    • 2.2.2. Rapid growth scenario
    • 2.2.3. Critical growth scenario
  • 2.3. Overview of the Global Smartwatch Market
  • 2.4. Key Players
  • 2.5. Trends and drivers

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market Definition and Scope
  • 3.2. Market Evolution
  • 3.3. Competition from traditional watch industry
  • 3.4. Unique Selling Proposition
  • 3.5. Market Demand and its Prediction
  • 3.6. Key findings
    • 3.6.1. Top factors impacting the market
    • 3.6.2. Top investment pockets
  • 3.7. Porter's Five Force Analysis
    • 3.7.1. Bargaining Power of Suppliers
    • 3.7.2. Bargaining Power of Buyers
    • 3.7.3. Threat of Substitutes
    • 3.7.4. Threat of Rivalry
    • 3.7.5. Threat of new entrants
  • 3.8. Competitive Landscape
  • 3.9. Market Dynamics
    • 3.9.1. Market Share Analysis
    • 3.9.2. List of Key manufacturers and their Smartwatch Devices
    • 3.9.3. Market Trends
    • 3.9.4. Key Drivers And Restrains For Wearable Electronics
      • 3.9.4.1. Drivers
      • 3.9.4.2. Restraints
      • 3.9.4.3. Opportunities
    • 3.9.5. Challenges

CHAPTER 4: GLOBAL SMARTWATCH MARKET, BY PRODUCTS

  • 4.1. Extension Smartwatch
    • 4.1.1. Key Market Trends
    • 4.1.2. Market Size and Forecast
  • 4.2. Standalone Smartwatch
    • 4.2.1. Key Market Trends
    • 4.2.2. Market Size and Forecast
  • 4.3. Classical smartwatch
    • 4.3.1. Key Market Trends
    • 4.3.2. Market Size and Forecast

CHAPTER 5: GLOBAL SMARTWATCH MARKET BY APPLICATION

  • 5.1. Personal assistance
    • 5.1.1. Key Market Trends
    • 5.1.2. Market Size and Forecast
  • 5.2. Wellness
    • 5.2.1. Key Market Trends
    • 5.2.2. Market Size and Forecast
  • 5.3. Medical/Health
    • 5.3.1. Key Market Trends
    • 5.3.2. Market Size and Forecast
  • 5.4. Sports
    • 5.4.1. Key Market Trends
    • 5.4.2. Market Size and Forecast
  • 5.5. Others
    • 5.5.1. Key Market Trends
    • 5.5.2. Market Size and Forecast

CHAPTER 6: GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM

  • 6.1. Android
    • 6.1.1. Key Market Trends
    • 6.1.2. Market Size and Forecast
  • 6.2. IOS
    • 6.2.1. Key Market Trends
    • 6.2.2. Market Size and Forecast
  • 6.3. Windows
    • 6.3.1. Key Market Trends
    • 6.3.2. Market Size and Forecast
  • 6.4. Others
    • 6.4.1. Key Market Trends
    • 6.4.2. Market Size and Forecast

CHAPTER 7: GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY

  • 7.1. North America
    • 7.1.1. Competitive Scenario
    • 7.1.2. Key growth factors and opportunities
    • 7.1.3. Market Size and Forecast
  • 7.2. Europe
    • 7.2.1. Competitive Scenario
    • 7.2.2. Key growth factors and opportunities
    • 7.2.3. Market Size and Forecast
  • 7.3. Asia Pacific
    • 7.3.1. Competitive Scenario
    • 7.3.2. Key growth factors and opportunities
    • 7.3.3. Market Size and Forecast
  • 7.4. LAMEA
    • 7.4.1. Competitive Scenario
    • 7.4.2. Key growth factors and opportunities
    • 7.4.3. Market Size and Forecast

CHAPTER 8: COMPANY PROFILES

  • 8.1. Apple Inc.
    • 8.1.1. Company overview
    • 8.1.2. Company snapshot
    • 8.1.3. Business performance
    • 8.1.4. Strategic Analysis
    • 8.1.5. SWOT analysis
  • 8.2. Google Inc.
    • 8.2.1. Company overview
    • 8.2.2. Company snapshot
    • 8.2.3. Business performance
    • 8.2.4. Strategic Analysis
    • 8.2.5. SWOT analysis
  • 8.3. Garmin
    • 8.3.1. Company overview
    • 8.3.2. Company snapshot
    • 8.3.3. Business performance
    • 8.3.4. Strategic Analysis
    • 8.3.5. SWOT analysis
  • 8.4. Fitbit
    • 8.4.1. Company overview
    • 8.4.2. Company snapshot
    • 8.4.3. Business performance
    • 8.4.4. Strategic Analysis
    • 8.4.5. SWOT analysis
  • 8.5. Motorola
    • 8.5.1. Company overview
    • 8.5.2. Company snapshot
    • 8.5.3. Business performance
    • 8.5.4. Strategic Analysis
    • 8.5.5. SWOT analysis
  • 8.6. Sony Corp
    • 8.6.1. Company overview
    • 8.6.2. Company snapshot
    • 8.6.3. Business performance
    • 8.6.4. Strategic Analysis
    • 8.6.5. SWOT analysis
  • 8.7. Samsung Electronics Co. Ltd.
    • 8.7.1. Company overview
    • 8.7.2. Company snapshot
    • 8.7.3. Business performance
    • 8.7.4. Strategic Analysis
    • 8.7.5. SWOT analysis

List of Tables

  • TABLE 1: SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
  • TABLE 2: SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025)
  • TABLE 3: SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025)
  • TABLE 4: MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY
  • TABLE 5: MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013
  • TABLE 6: LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES
  • TABLE 7: GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS)
  • TABLE 8: GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE
  • TABLE 9: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (USD MN)
  • TABLE 10: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN)
  • TABLE 11: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - EXTENSION SMARTWATCH
  • TABLE 12: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - EXTENSION SMARTWATCH
  • TABLE 13: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - STANDALONE SMARTWATCH
  • TABLE 14: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - STANDALONE SMARTWATCH
  • TABLE 15: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - CLASSICAL SMARTWATCH
  • TABLE 16: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - CLASSICAL SMARTWATCH
  • TABLE 17: OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (USD MILLION)
  • TABLE 18: OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION)
  • TABLE 19: GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD MN)
  • TABLE 20: ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS)
  • TABLE 21: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 (USD MN)
  • TABLE 22: APPLE INC. BUSINESS SNAPSHOT
  • TABLE 23: GOOGLE INC. BUSINESS SNAPSHOT
  • TABLE 24: GARMIN BUSINESS SNAPSHOT
  • TABLE 25: FITBIT BUSINESS SNAPSHOT
  • TABLE 26: MOTOROLA BUSINESS SNAPSHOT
  • TABLE 27: SONY CORP. BUSINESS SNAPSHOT
  • TABLE 28: SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT

List of Figures

  • FIG. 1: OVERALL SMARTWATCH MARKET SHARE BY PRODUCTS - BY VALUE FIG. 2 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS - BY VALUE (2013)
  • FIG. 3: GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VOLUME
  • FIG. 4: GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VALUE
  • FIG. 5: PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
  • FIG. 6: KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
  • FIG. 7: SMART PHONE USERS WORLDWIDE (2012 - 2017)
  • FIG. 8: FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS
  • FIG. 9: GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 (USD MN)
  • FIG. 10: GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 (USD MN)
  • FIG. 11: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS) 2
  • FIG. 12: GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 (USD MN)
  • FIG. 13: GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 (UNITS MN)
  • FIG. 14: GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 (USD MN)
  • FIG. 15: GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 (MN UNITS)
  • FIG. 16: GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 (USD MN)
  • FIG. 17: GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 (MN UNITS)
  • FIG. 18: SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS
  • FIG. 19: SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013)
  • FIG. 20: OVERALL SMARTWATCH MARKET SIZE IN USD BN BY APPLICATIONS
  • FIG. 21: GLOBAL SMARTWATCH MARKET BY APPLICATION -PA 2013-2020 (USD MN)
  • FIG. 22: GLOBAL SMARTWATCH MARKET BY APPLICATION - PA 2013-2020 (MN UNITS)
  • FIG. 23: GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 (USD MN)
  • FIG. 24: GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 (MN UNITS)
  • FIG. 25: GLOBAL SMARTWATCH MARKET BY APPLICATION -MEDICAL/HEALTH 2013-2020 (USD MN)
  • FIG. 26: GLOBAL SMARTWATCH MARKET BY APPLICATION - MEDICAL/HEALTH 2013-2020 (MN UNITS)
  • FIG. 27: GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 (USD MN)
  • FIG. 28: GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 (MN UNITS)
  • FIG. 29: GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 (USD MN)
  • FIG. 30: GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 (MN UNITS)
  • FIG. 31: OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E)
  • FIG. 32: GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD BN)
  • FIG. 33: GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (USD MN)
  • FIG. 34: GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS)
  • FIG. 35: GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (USD MN)
  • FIG. 36: GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS)
  • FIG. 37: GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (USD MN)
  • FIG. 38: GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS)
  • FIG. 39: GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (USD MN)
  • FIG. 40: GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS)
  • FIG. 41: GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013)
  • FIG. 42: GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020)
  • FIG. 43: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (USD MN)
  • FIG. 44: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (MN UNITS)
  • FIG. 45: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EUROPE 2013-2020 (USD MN)
  • FIG. 46: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EUROPE 2013-2020 (MN UNITS)
  • FIG. 47: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 (USD MN)
  • FIG. 48: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 (MN UNITS)
  • FIG. 49: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 (USD MN)
  • FIG. 50: GLOBALSMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 (MN UNITS)
  • FIG. 51: GEOGRAPHY WISE SUPPLY SHARE (2013)
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