表紙
市場調査レポート

ウェアラブル・エレクトロニクスの世界市場(製品、部品、用途、および地域市場) - 戦略的分析および市場予測

Global Wearable Electronics Market (Products, Components, Applications and Geography) - Strategic Analysis and Forecast, 2013 - 2020

発行 Allied Market Research 商品コード 320858
出版日 ページ情報 英文 130 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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ウェアラブル・エレクトロニクスの世界市場(製品、部品、用途、および地域市場) - 戦略的分析および市場予測 Global Wearable Electronics Market (Products, Components, Applications and Geography) - Strategic Analysis and Forecast, 2013 - 2020
出版日: 2014年11月14日 ページ情報: 英文 130 Pages
概要

ウェアラブル・エレクトロニクス市場は2013年から2020年までの間にCAGR (年平均成長率)にて26%という急速な成長を遂げるものと予測されます。

当レポートは、ウェアラブル・エレクトロニクスの世界市場を精査しており、市場成長促進要因、阻害要因、市場機会、重要な戦略、また市場競争状況を詳細に検証・分析し、現時点の市場規模の算定と市場予測を行っています。さらに、同市場における主要企業について、業績、戦略、また最近の事業展開の分析を含め、詳細な企業プロファイルを提供しています。

第1章 序論

  • 調査目的と調査範囲
  • 主要な成果
  • 主な市場分野
  • 調査手法
  • レポート構成

第2章 エグゼクティブ・サマリー

  • 世界のウェアラブル・エレクトロニクス市場概要
  • 主要企業
  • 製品/製品分類分析
  • 成長将来性および市場機会
  • 2020年の市場シナリオ
  • アナリストの見解

第3章 市場概要

  • 市場の定義および範囲
  • ウェアラブル・エレクトロニクス需要
  • ウェアラブル・エレクトロニクスの将来見通し
  • 重要な調査結果
  • 重点投資先
  • ポーターのファイブフォース分析
  • バリューチェーン分析
  • 市場ダイナミクス
    • 多数の製造メーカーの出現によるデバイスコストの低下
    • 健康維持関連の活動についての消費者意識の高まり
    • さまざまな年齢層の顧客による患者トラッキングシステム利用の増加
    • 市場成長促進要因
    • 市場成長阻害要因
    • 市場機会

第4章 用途別に見たウェアラブル・エレクトロニクス世界市場

  • 消費者分野
  • ライフスタイル関連用途
  • スポーツ/フィットネス用途
  • 医療用途
  • 娯楽用途
  • 商工業用途
  • 防衛産業
  • その他

第5章 製品別に見たウェアラブル・エレクトロニクス世界市場

  • リストウェア
  • アイウェア
  • フットウェア
  • ネックウェア
  • ボディウェア
  • その他(指、ヘッドウェア等)

第6章 部品別に見たウェアラブル・エレクトロニクス世界市場

  • プリント基板
  • メモリ
  • バッテリー
  • センサー
  • コネクティビティ
  • オーディオ
  • ディスプレイ
  • カメラ
  • その他

第7章 地域市場別に見たインターネット・セキュリティ世界市場

  • 北米
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ、中東、およびアフリカ地域

第8章 企業プロファイル

  • Adidas Ag
    • 概要
    • 財務実績
    • 戦略的動きと事業展開
    • SWOT分析と戦略的結論
  • Apple Inc.
  • Fitbit
  • Google Inc.
  • Jawbone
  • Nike, Inc.
  • ソニー株式会社
  • Samsung Electronics Co. Ltd.
目次
Product Code: SE 14495

The market for wearable electronics is expected to grow at a significant rate during the period 2013-2020. The market for wearable electronics was largely dominated by North America, followed by the European Union and Asia Pacific.

Overall, the market is poised to grow at a CAGR of 26% during the forecast period. Growth of this industry is majorly driven by factors such as high adoption rate of digital devices, convergence of technologies, and penetration of wireless connectivity.

Major challenges include lack of design features, higher power consumption of wearable devices, high initial cost and users' concerns regarding data privacy.

Wearable electronics refers to an integrated computing device or product, which helps the person or the user wearing it to enhance day to day activities. The technological advancement in wearable electronics, help the user to avail advanced features and characteristics.

The first form of electronic wearable electronic device was a calculator watch. Wearable devices such as wrist bands, and watches, which can record audio, video and process data on the go, were seen as something very futuristic; however, advancements made in the past decade has made it possible for users to realize the potential of these devices in the current age.

‘Wearable technology' forayed in as a technological advancement only a decade ago, and the interest in this sector still continues to grow. The interest is mostly led by wearable fitness trackers, smart watches, and bands. Lately, such is the impact of these wearable devices that, now mobile operators are moving towards offering smart watches along with fitness trackers, or smart phones with smart watches as a part of a bundled deal to woo customers.

Presently, wearable electronics are only deemed to be an important advancement in terms of luxury; however, the way this innovation is catching up the imagination of current users, the global conglomerates and businesses see this as a major opportunity to expand and increase their market.

KEY BENEFITS

  • The report looks at the various wearable electronic devices that are currently prevalent in the market and also sheds light on various factors which are driving its growth
  • Wearable electronics market analysis includes market size estimate from 2013 through 2020, including market size by products, applications, components, and geography by both value in $billion and volume in million units. The volume figures are calculated based on average selling price of products and components, which were computed based on the market size of the particular year.
  • Identify key areas of investment for wearable device manufacturers
  • Identify key issues and challenges, restraints and barriers that are prevalent in the market, gauging these restraints would aid in tackling the nuances
  • Porter's analysis to identify new entry barriers and impact of alternative technology on market growth
  • Identification of the top investment pockets in product and application segments.
  • Analyze the market by geography such as North America, Europe, Asia Pacific and LAMEA.
  • Estimation of 2013 -2020 by considering current market trends and future opportunities.
  • Report includes profiles of key players who are primarily responsible for driving the growth and will further direct the course of wearable electronics market

MARKET SEGMENTATION

Wearable devices find their usage in a variety of applications. In this report, the segments are broadly classified into two segments which are:

  • Consumer
  • Commercial

MARKET BY PRODUCT SEGMENT (BY VALUE AND VOLUME)

  • Wrist-Wear
  • Eye-Wear
  • Foot-Wear
  • Neck-Wear
  • Body-Wear
  • Other-Wear

MARKET BY APPLICATIONS (BY VALUE AND VOLUME)

  • Consumer
  • Life style
  • Fitness and sports
  • Healthcare
  • Entertainment
  • Commercial
  • Industrial
  • Government

MARKET BY COMPONENTS (BY VALUE AND VOLUME)

  • PCBs
  • Memory
  • Battery
  • Sensor
  • Connectivity
  • Audio
  • Display
  • Camera
  • Others

MARKET BY GEOGRAPHY (BY VALUE AND VOLUME)

  • North America
  • Europe
  • Asia-Pacific
  • Latin America, Middle East, Africa (LAMEA)

Table of Contents

CHAPTER 1 - INTRODUCTION

  • 1.1. Objectives and scope
  • 1.2. Key Benefits
  • 1.3. Key Market Segments
  • 1.4. Research methodology
    • 1.4.1. Secondary research
    • 1.4.2. Primary research
    • 1.4.3. Analyst tools and models
  • 1.5. Report Structure

CHAPTER 2 - EXECUTIVE SUMMARY

  • 2.1. Overview of the Global Wearable Electronics Market
  • 2.2. Key Players
  • 2.3. Product/Segment Analysis
  • 2.4. Growth Potential and Opportunities
    • 2.4.1. Small device many features
    • 2.4.2. Ruggedness of these devices
    • 2.4.3. Product bundling
  • 2.5. MARKET SCENARIO 2020
    • 2.5.1. Bull case scenario
    • 2.5.2. Base case scenario
    • 2.5.3. Bear case scenario
  • 2.6. Analyst view - point

CHAPTER 3 - MARKET OVERVIEW

  • 3.1. Market Definition and Scope
  • 3.2. Demand for wearable electronics
  • 3.3. Future prospects for wearable electronics
  • 3.4. Key Findings
  • 3.5. Top Investment Pockets
    • 3.5.1. Wearable Electronics Market - By Products
    • 3.5.2. Wearable Electronics Market - By Applications
    • 3.5.3. Wearable Electronics Market - By Geography
  • 3.6. Porter's Five Force Analysis
    • 3.6.1. Bargaining Power of Suppliers
    • 3.6.2. Bargaining Power of Buyers
    • 3.6.3. Threat of Substitutes
    • 3.6.4. Threat of Rivalry
    • 3.6.5. Threat of new entrants
  • 3.7. Value Chain Analysis
  • 3.8. Market Dynamics
    • 3.8.1. Lower device cost due to the emergence of a large number of manufacturers
    • 3.8.2. Rising awareness among customers for health related activities
    • 3.8.3. Increase in usage amongst customers of varied age profiles for patient tracking systems
    • 3.8.4. Drivers
      • 3.8.4.1. Convergence (Technologies)
      • 3.8.4.2. Increase in number of customers adopting digital devices
      • 3.8.4.3. Presence of internet mobility
    • 3.8.5. Restraints
      • 3.8.5.1. Lack of design features
      • 3.8.5.2. Higher power usage of wearable electronics
      • 3.8.5.3. Users concerns regarding data privacy
    • 3.8.6. Opportunities
      • 3.8.6.1. Small device many features
      • 3.8.6.2. Ruggedness of these devices
      • 3.8.6.3. Product bundling

CHAPTER 4 - GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION

  • 4.1. Consumer Segment
  • 4.2. Life - style applications
  • 4.3. Sports/fitnessapplications
  • 4.4. Healthcare applications
  • 4.5. Entertainment applications
  • 4.6. Industrial and Commercial
  • 4.7. Defense
  • 4.8. Others

CHAPTER 5 - GLOBAL WEARABLE ELECTRONICS MARKET, BY PRODUCTS

  • 5.1. Wrist - Wear
  • 5.2. Eye - Wear
  • 5.3. Foot - Wear
  • 5.4. Neck - Wear
  • 5.5. Body - Wear
  • 5.6. Other - Wear (Finger, Head - Wear)

CHAPTER 6 - GLOBAL WEARABLE ELECTRONICS MARKET, BY COMPONENTS

  • 6.1. PCBs
  • 6.2. Memory
  • 6.3. Battery
  • 6.4. Sensor
  • 6.5. Connectivity
  • 6.6. Audio
  • 6.7. Display
  • 6.8. Camera
  • 6.9. Others

CHAPTER 7 - GLOBAL WEARABLE ELECTRONICS MARKET, BY GEOGRAPHY

  • 7.1. North America
  • 7.2. European Union
  • 7.3. Asia Pacific
  • 7.4. LAMEA

CHAPTER 8 - COMPANY PROFILES

  • 8.1. Adidas Ag
    • 8.1.1. Oveview
    • 8.1.2. Financial performance
    • 8.1.3. Strategic moves and developments
    • 8.1.4. SWOT Analysis
  • 8.2. Apple Inc.
    • 8.2.1. Oveview
    • 8.2.2. Financial performance
    • 8.2.3. Strategic moves and developments
    • 8.2.4. SWOT Analysis
  • 8.3. FitbIt
    • 8.3.1. Overview
    • 8.3.2. Financial performance
    • 8.3.3. Strategic moves and developments
    • 8.3.4. SWOT Analysis
  • 8.4. Google Inc.
    • 8.4.1. Overview
    • 8.4.2. Financial performance
    • 8.4.3. Strategic moves and developments
    • 8.4.4. SWOT Analysis
  • 8.5. Jawbone
    • 8.5.1. Overview
    • 8.5.2. Financial performance
    • 8.5.3. Strategic moves and developments
    • 8.5.4. SWOT Analysis
  • 8.6. Nike, Inc.
    • 8.6.1. Oveview
    • 8.6.2. Financial performance
    • 8.6.3. Strategic moves and developments
    • 8.6.4. SWOT Analysis
  • 8.7. Sony Corp
    • 8.7.1. Overview
    • 8.7.2. Financial performance
    • 8.7.3. Strategic moves and developments
    • 8.7.4. SWOT Analysis
  • 8.8. Samsung Electronics Co. Ltd.
    • 8.8.1. Overview
    • 8.8.2. Financial performance
    • 8.8.3. Strategic moves and developments
    • 8.8.4. SWOT Analysis

List of Tables

  • TABLE 1: WEARABLE ELECTRONICS PRODUCT SEGMENT ANALYSIS
  • TABLE 2: OVERALL WEARABLE ELECTRONICS MARKET SIZE FOR CONSUMER APPLICATIONS
  • TABLE 3: NORTH AMERICA - BREAKUP BY CONSUMER AND COMMERCIAL APPLICATIONS ($BILLION)
  • TABLE 4: EU - BREAKUP BY CONSUMER AND COMMERCIAL APPLICATIONS ($BILLION)
  • TABLE 5: APAC - BREAKUP BY CONSUMER AND COMMERCIAL APPLICATIONS ($BILLION)
  • TABLE 6: ROW - BREAKUP BY CONSUMER AND COMMERCIAL APPLICATIONS ($BILLION)
  • TABLE 7: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS 2013-2020 ($BILLION)
  • TABLE 8: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS, BY GEOGRAPHY
  • TABLE 9: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - EYE WEAR, BY GEOGRAPHY
  • TABLE 10: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - FOOT WEAR, BY GEOGRAPHY
  • TABLE 11: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - NECK WEAR, BY GEOGRAPHY
  • TABLE 12: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - BODY WEAR, BY GEOGRAPHY
  • TABLE 13: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - OTHER WEAR, BY GEOGRAPHY
  • TABLE 14: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS 2013-2020 ($BILLION)
  • TABLE 15: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY-2013-2020 ($BILLION)
  • TABLE 16: ADIDAS AG BUSINESS SNAPSHOT
  • TABLE 17: APPLE INC. BUSINESS SNAPSHOT
  • TABLE 18: FITBIT COMPANY SNAPSHOT
  • TABLE 19: SNAPSHOT OF GOOGLE INC.
  • TABLE 20: SNAPSHOT OF JAWBONE
  • TABLE 21: SNAPSHOT OF NIKE, INC.
  • TABLE 22: SNAPSHOT OF SONY CORP
  • TABLE 23: SNAPSHOT OF SAMSUNG ELECTRONICS CO. LTD.

List of Figures

  • FIG. 1: OVERALL WEARABLE ELECTRONICS MARKET SHARE BY APPLICATIONS
  • FIG. 2: GLOBAL WEARABLE ELECTRONICS MARKET SIZE AND FORECAST, 2013 - 2020 ($BILLION)
  • FIG. 3: OVERALL WEARABLE ELECTRONICS MARKET SIZE ($BILLION) - BULL CASE SCENARIO
  • FIG. 4: OVERALL WEARABLE ELECTRONICS MARKET SIZE ($BILLION) - BASE CASE SCENARIO
  • FIG. 5: OVERALL WEARABLE ELECTRONICS MARKET SIZE ($BILLION) - BEAR CASE SCENARIO
  • FIG. 6: TOP INVESTMENTS POCKETS - BY DEVICES
  • FIG. 7: TOP INVESTMENTS POCKETS - BY APPLICATIONS - CONSUMER
  • FIG. 8: TOP INVESTMENTS POCKETS - BY APPLICATIONS - COMMERCIAL
  • FIG. 9: TOP INVESTMENTS POCKETS - BY GEOGRAPHY
  • FIG. 10: PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
  • FIG. 11: KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
  • FIG. 12: WERABLE ELECTRONIC MARKET SEGMENTS BY APPLICATION SEGMENTS
  • FIG. 13: WEARABLE ELECTRONIC MARKET SEGMENTS BY APPLICATION SEGMENTS
  • FIG. 14: OVERALL WEARABLE ELECTRONICS MARKET SIZE ($BILLION) FOR CONSUMER APPLICATIONS
  • FIG. 15: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - LIFE-STYLE 2013-2020 ($BILLION)
  • FIG. 16: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - LIFE-STYLE 2013-2020 (MN UNITS)
  • FIG. 17: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - SPORTS/FITNESS 2013-2020 ($BILLION)
  • FIG. 18: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - SPORTS/FITNESS 2013-2020 (MN UNITS)
  • FIG. 19: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - HEALTHCARE 2013-2020 ($BILLION)
  • FIG. 20: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - HEALTHCARE 2013-2020(MN UNITS)
  • FIG. 21: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - ENTERTAINMENT 2013-2020 ($BILLION)
  • FIG. 22: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - ENTERTAINMENT 2013-2020 (MN UNITS)
  • FIG. 23: GLOBAL WEARABLE ELECTRONICS MARKET - ENTERPRISE & INDUSTRIAL -2013-2020 ($BILLION)
  • FIG. 24: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - ENTERPRISE & INDUSTRIAL 2013-2020
  • FIG. 25: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - DEFENSE 2013-2020 ($BILLION)
  • FIG. 26: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - DEFENSE 2013-2020 (MN UNITS)
  • FIG. 27: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - OTHERS 2014-2020 ($BILLION)
  • FIG. 28: GLOBAL WEARABLE ELECTRONICS MARKET BY APPLICATION - OTHERS 2014-2020 (MN UNITS)
  • FIG. 29: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS 2013-2020 ($BILLION)
  • FIG. 30: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS 2013-2020 ($BILLION)
  • FIG. 31: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS 2013-2020 (MN UNITS)
  • FIG. 32: GLOBAL WEARABLE ELECTRONIC MARKET BY PRODUCTS - WRIST WEAR 2014-2020 ($BILLION)
  • FIG. 33: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - WRIST WEAR 2014-2020 (MN UNITS)
  • FIG. 34: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - EYE WEAR 2013-2020 ($BILLION)
  • FIG. 35: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - EYE WEAR 2013-2020 (MN UNITS)
  • FIG. 36: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - FOOT WEAR 2013-2020 ($BILLION)
  • FIG. 37: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - FOOT WEAR 2013-2020 (MN UNITS)
  • FIG. 38: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - NECK WEAR 2013-2020 ($BILLION)
  • FIG. 39: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - NECK WEAR 2013-2020 (MN UNITS)
  • FIG. 40: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - BODY WEAR 2013-2020 ($BILLION)
  • FIG. 41: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCT - BODY WEAR2013-2020 (MN UNITS)
  • FIG. 42: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - OTHER WEAR 2013-2020 ($BILLION)
  • FIG. 43: GLOBAL WEARABLE ELECTRONICS MARKET BY PRODUCTS - OTHER WEAR 2013-2020 (MN UNITS)
  • FIG. 44: OVERALL WEARABLE ELECTRONICS MARKET SHARE BY TYPE OF COMPONENTS ($BILLION) (2013)
  • FIG. 45: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS 2013-2020 ($BILLION)
  • FIG. 46: GLOBAL WEARABLE ELECTRONICS MARKET BY CONTROL COMPONENTS 2014-2020 ($BILLION)
  • FIG. 47: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - MEMORY UNITS 2013-2020 ($BILLION)
  • FIG. 48: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - BATTERY 2013-2020 ($BILLION)
  • FIG. 49: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - SENSOR 2013-2020 ($BILLION)
  • FIG. 50: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - CONNECTIVITY 2013-2020 ($BILLION)
  • FIG. 51: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - AUDIO 2013-2020 ($BILLION)
  • FIG. 52: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - DISPLAY 2013-2020 ($BILLION)
  • FIG. 53: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - CAMERA 2013-2020 ($BILLION)
  • FIG. 54: GLOBAL WEARABLE ELECTRONICS MARKET BY COMPONENTS - OTHERS 2013-2020 ($BILLION)
  • FIG. 55: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 ($BILLION)
  • FIG. 56: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (MN UNITS)
  • FIG. 57: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - EUROPEAN UNION 2013-2020 ($BILLION)
  • FIG. 58: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - EU 2013-2020 (MN UNITS)
  • FIG. 59: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - APAC 2013-2020 ($BILLION)
  • FIG. 60: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - APAC 2013-2020 (MN UNITS)
  • FIG. 61: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - ROW 2013-2020 ($BILLION)
  • FIG. 62: GLOBAL WEARABLE ELECTRONICS MARKET BY GEOGRAPHY - ROW 2013-2020 (MN UNITS)
  • FIG. 63: SWOT ANALYSIS OF ADIDAS AG
  • FIG. 64: SWOT ANALYSIS OF APPLE INC.
  • FIG. 65: SWOT ANALYSIS OF FITBIT
  • FIG. 66: SWOT ANALYSIS OF GOOGLE INC.
  • FIG. 67: SWOT ANALYSIS OF JAWBONE
  • FIG. 68: SWOT ANALYSIS OF NIKE, INC.
  • FIG. 69: SWOT ANALYSIS OF SONY CORP
  • FIG. 70: SWOT ANALYSIS OF SAMSUNG ELECTRONICS CO. LTD.
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