表紙
市場調査レポート

世界のコネクテッド・カー市場 (技術、コネクティビティ・ソリューション、製品・サービス、用途、および地域市場): 市場規模、市場シェア、世界的動向、企業プロファイル、需要、市場見通し、市場分析、研究開発、レポート、市場機会、市場分類、および市場予測

Global Connected Car Market (Technology, Connectivity Solutions, Product & services, Applications & Geography): Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation & Forecast, 2013-2020

発行 Allied Market Research 商品コード 320772
出版日 ページ情報 英文 141 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
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世界のコネクテッド・カー市場 (技術、コネクティビティ・ソリューション、製品・サービス、用途、および地域市場): 市場規模、市場シェア、世界的動向、企業プロファイル、需要、市場見通し、市場分析、研究開発、レポート、市場機会、市場分類、および市場予測 Global Connected Car Market (Technology, Connectivity Solutions, Product & services, Applications & Geography): Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation & Forecast, 2013-2020
出版日: 2014年11月14日 ページ情報: 英文 141 Pages
概要

コネクテッド・カーの世界市場は、2020年には1410億米ドルの収益を生み出すものと予測されています。

当レポートでは、コネクテッド・カーの世界市場を精査しており、市場成長促進要因、阻害要因、市場機会、重要な戦略、また市場競争状況を詳細に検証・分析し、現時点の市場規模の算定と市場予測を行っています。さらに、同市場における主要企業について、業績、戦略、また最近の事業展開の分析を含め、詳細な企業プロファイルを提供しています。

第1章 序論

  • 当レポートについて
  • 主な成果
  • 調査手法
  • 調査目的

第2章 エグゼクティブ・サマリー

  • エグゼクティブ・サマリー
  • 企業役員レベルの視点
  • 将来市場: 予測シナリオ

第3章 市場概要

  • 市場の定義と対象領域
  • 重要な調査結果
    • コネクテッド・カー市場を左右する最重要要因
    • コネクテッド・カー市場を勝ち抜くための最重要戦略
      • 業務協約
      • 企業提携および協業
      • 新製品発売
    • 最重要投資資金源
  • ポーターのファイブフォース分析
  • バリューチェーン分析
  • 市場シェア分析 - 2013年
  • ケーススタディ
  • 市場ダイナミクス
    • 市場成長促進要因
      • 常時接続ソリューション
      • 自動車診断および保守
      • 優れた運転体験
      • 警報システム
      • 安全と防護
      • マルチ接続ソリューションタイプ
    • 市場成長阻害要因
      • ハッキング
      • 追加支出
      • 瞬断のないシームレス接続が得られない問題
      • 認識不足
    • 市場機会
      • 高度道路交通システム(ITS)
      • データ分析

第4章 技術別に見た世界のコネクテッド・カー市場

  • 4G/LTE
    • 主な市場動向
    • 市場競争シナリオ
    • 主な市場成長促進要因と市場機会
  • 3G
  • 2G

第5章 コネクティビティ・ソリューション別に見た世界のコネクテッド・カー市場

  • 序論
  • 統合型
  • 埋め込み型
  • テザリング型

第6章 用途別に見た世界のコネクテッド・カー市場

  • ナビゲーション
  • テレマティクス
  • インフォテインメント

第7章 製品およびサービス別に見た世界のコネクテッド・カー市場

  • センサー
    • 主な市場動向
    • 市場競争シナリオ
    • 主な市場成長促進要因と市場機会
  • プロセッサ
  • 配車管理
  • ワイヤレスおよびセルラーモジュール
  • 自動車製造サービス
  • 保守・修理サービス

第8章 地域市場別に見た世界のコネクテッド・カー市場

  • 序論
  • 北米
    • 主な市場動向
    • 市場競争シナリオ
    • 主な市場成長促進要因と市場機会
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ、中東、およびアフリカ地域

第9章 企業プロファイル

  • Telefonica
  • Verizon
  • Harman
  • TomTom
  • AT&T
  • Vodafone Group Plc
  • Ford Motor Co.
  • BMW
  • Audi
  • Mercedes-Benz
目次
Product Code: IC 14153

Connected cars facilitate connectivity on wheels offering comfort, convenience, performance, safety and security combined with powerful network technology. This enables the driver to connect with online platforms and facilitates real-time communication on the go. Rising consumer demands, the need for constant connectivity, increased dependency on technology and the growing number of tech savvy people account for the growth of this market. Over time, various connectivity solutions have been developed by the car manufacturers and service providers such as the Machine-to-Machine (M2M) connectivity platform. This M2M feature in a car enables interconnectivity between two connected cars. Numerous sensors and processors located in the car provide accurate and real-time information to the driver.

The connected car market is expected to generate a revenue of $141 Billion by 2020. Advanced infotainment systems and a fast connection to the wireless network are the two prominent features that potentially enhance the market growth. Technology agreements and collaborations are the key strategies adopted by the market players to enhance their market share. For instance, AT&T is working with automotive manufacturers to provide contextual voice controls, which would help to create a safer driving experience. TomTom has launched the online turn-by-turn navigation service for customers, making it feasible to connect over a network.

Based on connectivity technology, the global connected car market is segmented into 2G, 3G and 4G/LTE. The 2G service used for providing connectivity will gradually fade out in the next few years, which would be replaced by LTE and 3G technology. Some of the prime reasons for this technological shift should be the rapidly changing telecommunication technology and the advent of faster & reliable communication networks.

On the basis of connectivity solutions, the connected car market is segmented into integrated, embedded and tethered solutions. In 2013, embedded connectivity solution lead the market with almost 40% of the global connected cars market share, followed by integrated and tethered connectivity. However, this scenario could change in 2020, as integrated solutions are expected to occupy approximately 45% of the market share. The reason for this drastic change can be attributed to the consumer's freedom of choice in customizing their connectivity devices and data plans.

Navigation, telematics and infotainment are the major applications of connected cars market. Based on the analysis, navigation should be the fastest growing market during the forecast period. This growth trend observed in the navigation segment is majorly due to the large scale adoption of this service into the connected cars. On the basis of products and services, the market is segmented into sensors, processors, fleet manager, OEM services, aftermarket services and wireless and cellular modules. Amongst all the product and services, fleet manager was the largest revenue-generating segment in 2013. Due to its wide scale application across diverse industries, fleet manager service, is expected to lead the products and services market segment during the forecast period.

Geographically, the market is segmented into, North America, Europe, Asia Pacific and LAMEA. The Asia-Pacific region indicated a prominent growth and will go on to grow at a CAGR of 35.9% over the forecast period. In the years to come, Asia-Pacific should be a prominent automobile market, owing to the rapidly growing population, rising disposal incomes and a large presence of youth. This in turn should indirectly boost the market for connected cars.

KEY BENEFITS

Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers The technology-effective drivers and opportunities are highlighted to describe the top factors responsible for the market growth Various operating segments of the connected cars market are carefully analyzed to measure the potential of the emerging market The quantitative analysis of the market through 2013-2020 is provided to elaborate the market potential.

KEY MARKET SEGMENTS

Global Connected Cars Market by Technology

  • 4G/LTE
  • 3G
  • 2G

Global Connected Cars Market by Connectivity Solutions

  • Integrated
  • Embedded
  • Tethered

Global Connected Cars Market by Products & Services

  • Sensors
  • Wireless and Cellular Modules
  • Processors
  • OEM Services
  • Aftermarket Services
  • Fleet manager

Global Connected Cars Market by Applications

  • Navigation
  • Telematics
  • Infotainment

Global Connected Cars Market by Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Table of Contents

CHAPTER 1 - INTRODUCTION

  • 1.1. Report Description
  • 1.2. Key Benefits
  • 1.3. Research methodology
    • 1.3.1. Secondary research
    • 1.3.2. Primary research
    • 1.3.3. Analyst tools and models
  • 1.4. Reason for doing the study

CHAPTER 2 - EXECUTIVE SUMMARY

  • 2.1. Executive summary
  • 2.2. CXO perspective
  • 2.3. Market beyond: what to expect by 2025
    • 2.3.1. Base case scenario
    • 2.3.2. Rapid growth scenario
    • 2.3.3. Critical growth scenario

CHAPTER 3 - MARKET OVERVIEW

  • 3.1. Market Definition and Scope
  • 3.2. Key findings
    • 3.2.1. Top Factors Impacting Connected Car's Market
    • 3.2.2. Top winning strategies in the Connected cars market .
        .
      • 3.2.2.1. Agreements: .
      • 3.2.2.2. Partnership and collaboration: .
      • 3.2.2.3. Product launch: .
    • 3.2.3. Top investment pockets
  • 3.3. Porter's five force analysis
    • 3.3.1. Bargaining power of supplier
    • 3.3.2. Bbargaining power of buyer
    • 3.3.3. Threat of substitution
    • 3.3.4. Threat of new entrant
    • 3.3.5. Competitive rivalry
  • 3.4. Value chain analysis
    • 3.4.1. OEM & Utility manufacturers
    • 3.4.2. Vehicle manufacturers & dealers/distributors
    • 3.4.3. Network, connectivity device and application providers
  • 3.5. Market share analysis, 2013
  • 3.6. Case studies
  • 3.7. Market Dynamics
    • 3.7.1. Drivers .
        .
      • 3.7.1.1. 24*7 connectivity solution .
      • 3.7.1.2. Vehicle diagnostics and maintenance .
      • 3.7.1.3. Superior driving experience .
      • 3.7.1.4. Alert systems .
      • 3.7.1.5. Safety & security .
      • 3.7.1.6. Multiple Connectivity solution type .
    • 3.7.2. Restraints .
        .
      • 3.7.2.1. Hacking .
      • 3.7.2.2. Additional expenditure .
      • 3.7.2.3. Non availability of uninterrupted & seamless connectivity .
      • 3.7.2.4. Lack of awareness .
    • 3.7.3. Opportunities .
        .
      • 3.7.3.1. Intelligent transportation system .
      • 3.7.3.2. Data analysis .

CHAPTER 4 - GLOBAL CONNECTED CARS MARKET BY, TECHNOLOGY

  • 4.1. 4G/LTE
    • 4.1.1. Key market trends
    • 4.1.2. Competitive Scenario
    • 4.1.3. Key market drivers and opportunities
    • 4.1.4. Market Size and Forecast
  • 4.2. 3G
    • 4.2.1. Key market trends
    • 4.2.2. Competitive Scenario
    • 4.2.3. Key market drivers and opportunities
    • 4.2.4. Market Size and Forecast
  • 4.3. 2G
    • 4.3.1. Key market trends
    • 4.3.2. Competitive Scenario
    • 4.3.3. Key market restraints
    • 4.3.4. Market Size and Forecast

CHAPTER 5 - GLOBAL CONNECTED CARS MARKET, BY CONNECTIVITY SOLUTIONS

  • 5.1 Introduction
    • 5.1.1. Market Size and Forecast
  • 5.2. Integrated
    • 5.2.1. Market Size and Forecast
  • 5.3. Embedded
    • 5.3.1. Market Size and Forecast
  • 5.4. Tethered
    • 5.4.1. Market Size and Forecast

CHAPTER 6 - GLOBAL CONNECTED CARS MARKET, BY APPLICATIONS

  • 6.1. Navigation
    • 6.1.1. Market size and Forecast
  • 6.2. Telematics
    • 6.2.1. Market size and Forecast
  • 6.3. Infotainment
    • 6.3.1. Market size and Forecast

CHAPTER 7 - GLOBAL CONNECTED CARS MARKET, BY PRODUCTS & SERVICES

  • 7.1. Sensors:
    • 7.1.1. Key market trends:
    • 7.1.2. Competitive Scenario:
    • 7.1.3. Key Growth Factors and Opportunities:
    • 7.1.4. Market size and Forecast
  • 7.2. Processors:
    • 7.2.1. Key market trends:
    • 7.2.2. Competitive scenario:
    • 7.2.3. Key Growth factors and opportunities:
    • 7.2.4. Market size and Forecast
  • 7.3. Fleet Manager:
    • 7.3.1. Key market Trends:
    • 7.3.2. Competitive Scenario:
    • 7.3.3. Growth Factors and opportunities:
    • 7.3.4. Market size and Forecast
  • 7.4. Wireless and cellular Modules:
    • 7.4.1. Key Trends:
    • 7.4.2. Competitive Scenario:
    • 7.4.3. Growth Factors and Opportunities:
    • 7.4.4. Market size and Forecast
  • 7.5. OEM services:
    • 7.5.1. Key Market Trends:
    • 7.5.2. Competitive Scenario:
    • 7.5.3. Growth factors and opportunities:
    • 7.5.4. Market size and Forecast
  • 7.6. Aftermarket Services:
    • 7.6.1. Key trends:
    • 7.6.2. Competitive Scenario:
    • 7.6.3. Growth Factors and Opportunities:
    • 7.6.4. Market size and Forecast

CHAPTER 8 - GLOBAL CONNECTED CARS MARKET, BY GEOGRAPHY

  • 8.1. Introduction
    • 8.1.1. Market size and Forecast
  • 8.2. North America
    • 8.2.1. Key Market Trends:
    • 8.2.2. Competitive Scenario:
    • 8.2.3. Growth factors and opportunities:
    • 8.2.4. Market size and Forecast
  • 8.3. Europe:
    • 8.3.1. Key Market Trends:
    • 8.3.2. Competitive Scenario:
    • 8.3.3. Growth Factors and Opportunities:
    • 8.3.4. Market size and Forecast
  • 8.4. Asia Pacific:
    • 8.4.1. Key Market trends:
    • 8.4.2. Competitive Scenario:
    • 8.4.3. Growth Factors and Opportunities:
    • 8.4.4. Market size and Forecast
  • 8.5. LAMEA:
    • 8.5.1. Key Trends:
    • 8.5.2. Competitive Scenario:
    • 8.5.3. Growth Factors and Opportunities:
    • 8.5.4. Market size and Forecast

CHAPTER 9 - COMPANY PROFILE

  • 9.1. Telefonica:
    • 9.1.1. Company Overview:
    • 9.1.2. Company Snapshot:
    • 9.1.3. Business Performance:
    • 9.1.4. Strategic Moves and Development:
    • 9.1.5. SWOT analysis:
  • 9.2. Verizon
    • 9.2.1. Company Overview:
    • 9.2.2. Company Snapshot
    • 9.2.3. Business performance:
    • 9.2.4. Strategic Moves and Development:
    • 9.2.5. SWOT analysis:
  • 9.3. Harman
    • 9.3.1. Company Overview:
    • 9.3.2. Company Snapshot
    • 9.3.3. Business performance:
    • 9.3.4. Strategic Moves and Development:
    • 9.3.5. SWOT Analysis:
  • 9.4. TomTom:
    • 9.4.1. Company Overview:
    • 9.4.2. Company Snapshot
    • 9.4.3. Business Performance:
    • 9.4.4. Strategic Moves and Development:
    • 9.4.5. SWOT Analysis:
  • 9.5. AT&T
    • 9.5.1. Company Overview:
    • 9.5.2. Company Snapshot
    • 9.5.3. Business performance:
    • 9.5.4. Strategic Moves and Developments:
    • 9.5.5. SWOT analysis:
  • 9.6. Vodafone Group Plc
    • 9.6.1. Company overview
    • 9.6.2. Company snapshot
    • 9.6.3. Business performance
    • 9.6.4. Strategic moves and developments
    • 9.6.5. SWOT analysis and strategic conclusion
  • 9.7. Ford Motors Co.
    • 9.7.1. Company Profile
    • 9.7.2. Company Snapshot
    • 9.7.3. Business Performance
    • 9.7.4. Strategic Moves and Development
    • 9.7.5. SWOT analysis
  • 9.8. BMW
    • 9.8.1. Company Overview:
    • 9.8.2. Company Snapshot
    • 9.8.3. Business performance:
    • 9.8.4. Strategic Moves and Development
    • 9.8.5. SWOT analysis
  • 9.9. Audi
    • 9.9.1. Company Profile
    • 9.9.2. Company Snapshot
    • 9.9.3. Business performance:
    • 9.9.4. Strategic Moves and Development:
    • 9.9.5. SWOT analysis
  • 9.10. Mercedes-Benz
    • 9.10.1. Company Profile
    • 9.10.2. Company Snapshot
    • 9.10.3. Business performance
    • 9.10.4. Strategic Moves and Developments
    • 9.10.5. SWOT analysis

List of Tables

  • TABLE 1: GOBAL CONNECTED CARS MARKET, 2013-2020 ($MILLION)
  • TABLE 2: CONNECTED CARS MARKET, BASE CASE SCENARIO (2020-2025)
  • TABLE 3: CONNECTED CARS MARKET, RAPID GROWTH SCENARIO (2020-2025)
  • TABLE 4: CONNECTED CARS MARKET, CRITICAL GROWTH SCENARIO (2020-2025)
  • TABLE 5: GLOBAL CONNECTED CARS 4G TECHNOLOGY MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 6: GLOBAL CONNECTED CARS 3G TECHNOLOGY MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 7: GLOBAL CONNECTED CARS 2G TECHNOLOGY MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 8: KEY DIFFERENCE BETWEEN EMBEDDED TETHERED AND INTEGRATED CONNECTIVITY
  • TABLE 9: GLOBAL SALES FORECAST OF ORIGINAL VEHICLE MANUFACTURER CONNECTIVITY SOLUTIONS IN PASSENGER CAR
  • TABLE 10: GLOBAL CONNECTED CARS CONNECTIVITY SOLUTIONS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 11: GLOBAL CONNECTED CARS INTEGRATED MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 12: GLOBAL CONNECTED CARS EMBEDDED MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 13: GLOBAL CONNECTED CARS TETHERED MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 14: GLOBAL CONNECTED CARS APPLICATION MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 15: GLOBAL CONNECTED CARS NAVIGATION MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 16: GLOBAL CONNECTED CARS TELEMATICS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 17: GLOBAL CONNECTED CARS INFOTAINMENT MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 18: GLOBAL CONNECTED CARS SENSORS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 19: GLOBAL CONNECTED CARS PROCESSORS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 20: GLOBAL CONNECTED CARS FLEET MANAGER MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 21: GLOBAL CONNECTED CARS WIRELESS AND CELLULAR MODULES MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 22: GLOBAL CONNECTED CARS OEM SERVICES MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 23: GLOBAL CONNECTED CARS AFTERMARKET SERVICE MARKET BY GEOGRAPHY, 2013-2020 ($MILLION)
  • TABLE 24: GLOBAL CONNECTED CARS MARKET BY APPLICATION, 2013-2020 ($MILLION)
  • TABLE 25: NORTH AMERICAN CONNECTED CARS MARKET BY APPLICATION 2013-2020 ($MILLION)
  • TABLE 26: EUROPE CONNECTED CARS MARKET BY APPLICATION, 2013-2020 ($MILLION)
  • TABLE 27: ASIA-PACIFIC CONNECTED CARS MARKET BY APPLICATION, 2013-2020 ($MILLION)
  • TABLE 28: LAMEA CONNECTED CARS MARKET BY APPLICATION, 2013-2020 ($MILLION)
  • TABLE 29: SNAPSHOT OF TELEFONICA
  • TABLE 30: SNAPSHOT OF VERIZON
  • TABLE 31: SNAPSHOT OF HARMAN
  • TABLE 32: TOMTOM COMPANY SNAPSHOT
  • TABLE 33: AT&T COMPANY SNAPSHOT
  • TABLE 34: VODAFONE GROUP PLC, COMPANY SNAPSHOT
  • TABLE 35: FORD MOTORS COMPANY SNAPSHOT
  • TABLE 36: BMW COMPANY SNAPSHOT
  • TABLE 37: AUDI COMPANY SNAPSHOT
  • TABLE 38: MERCEDES-BENZ COMPANY SNAPSHOT

List of Figures

  • FIG. 1: TOP IMPACTING FACTORS, BASE CASE SCENARIO (2020-2025)
  • FIG. 2: TOP IMPACTING FACTORS, RAPID GROWTH SCENARIO (2020-2025)
  • FIG. 3: TOP IMPACTING FACTORS, CRITICAL GROWTH SCENARIO (2020-2025)
  • FIG. 4: TOP IMPACTING FACTORS
  • FIG. 1: TOP WINNING STRATEGIES IN THE CONNECTED CARS MARKET
  • FIG. 2: TOP INVESTMENT POCKETS
  • FIG. 3: PORTER'S FIVE FORCE ANALYSIS
  • FIG. 4: VALUE CHAIN ANALYSIS OF CONNECTED CARS MARKET
  • FIG. 5: MARKET SHARE ANALYSIS, 2013
  • FIG. 6: 4G VS. 3G DATA CONSUMPTION PATTERN THROUGH SMARTPHONES
  • FIG. 7: TELEFONICA REVENUE (2011-2013, $MILLION)
  • FIG. 8: TELEFONICA REVENUE BY GEOGRAPHY
  • FIG. 9: TELEFONICA REVENUE BY COUNTRY
  • FIG. 10: SWOT ANALYSIS OF TELEFONICA
  • FIG. 11: VERIZON REVENUE (2011-2013, $MILLION)
  • FIG. 12: SWOT ANALYSIS OF VERIZON
  • FIG. 13: HARMAN REVENUE (2012-2014, $MILLION)
  • FIG. 14: HARMAN REVENUE BY SEGMENTS
  • FIG. 15: HARMAN REVENUE BY AUTOMOTIVE COMPANIES
  • FIG. 16: SWOT ANALYSIS OF HARMAN
  • FIG. 17: TOMTOM REVENUE (2012-2013, $MILLION)
  • FIG. 18: TOMTOM REVENUE BY SEGMENTS
  • FIG. 19: TOMTOM REVENUE BY GEOGRAPHY
  • FIG. 20: SWOT ANALYSIS OF TOMTOM
  • FIG. 21: AT&T REVENUE (2012-2013, $MILLION)
  • FIG. 22: AT&T REVENUE BY SEGMENT
  • FIG. 23: SWOT ANALYSIS OF AT&T
  • FIG. 24: VODAFONE REVENUE BY TYPE
  • FIG. 25: VODAFONE REVENUE BY GEOGRAPHY
  • FIG. 26: SWOT ANALYSIS OF VODAFONE GROUP PLC
  • FIG. 27: FORD MOTOR CO. REVENUE (2012-2013, $MILLION)
  • FIG. 28: FORD REVENUE BY SEGMENTS
  • FIG. 29: FORD REVENUE BY GEOGRAPHY
  • FIG. 30: SWOT ANALYSIS OF FORD MOTOR CO.
  • FIG. 31: BMW REVENUE (2012-2013, $MILLION)
  • FIG. 32: BMW REVENUE BY SEGMENT
  • FIG. 33: BMW REVENUE BY GEOGRAPHY
  • FIG. 34: SWOT ANALYSIS OF BMW
  • FIG. 35: AUDI REVENUE (2012-2013, $MILLION)
  • FIG. 36: AUDI REVENUE BY SEGMENTS
  • FIG. 37: SWOT ANALYSIS OF AUDI
  • FIG. 38: MERCEDES BENZ REVENUE (2012-2013, $MILLION)
  • FIG. 39: MERCEDES BENZ REVENUIE BY SEGMENTS
  • FIG. 40: SWOT ANALYSIS OF MERCEDES-BENZ
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