中国のレストラン市場

中国のレストラン市場は、この10年間で急成長を遂げました。今後5年間は、生産も需要も増加傾向が続くと見られています。

当レポートでは、中国のレストラン市場について調査分析し、経済動向、投資環境、産業の発展、需要と供給、生産能力、産業構造、流通経路などを検証し、実績と長期予測のほか、主要メーカーのプロファイルを提供しています。

第1章 イントロダクション

第2章 ビジネス環境

• 経済見通し
  • 主な経済指標
  • 工業生産高
  • 人口と労働力
  • 外国投資
  • 対外貿易
• 財政・税制
  • 銀行システムと規制
  • 外国為替
  • 税制と関税

第3章 レストラン産業の評価

• レストラン産業の構造
• 市場規模
• 主要企業の売上高
• 主要企業の市場シェア
• 人件費
• 潜在的参入企業
• 主な外国投資

第4章 レストランの売上高と予測

• 概要
• レストランの売上高と予測
• 中国スタイルのレストラン
• その他のアジア料理
• 西欧のレストランチェーン

第5章 レストラン市場の見通し

• レストラン市場の見通しの概要
• 政府の食品加工の規制
• 人口：地域別
• 人口：年齢層別
• 消費者支出の動向：地域別
• レストランの収益：地域別

第6章 マーケティング戦略

• 市場参入経路
  • 中国への輸出
  • 技術ライセンス
  • 合弁事業
  • 100％外資企業
  • その他の市場参入経路
• 市場参入戦略
  • 違いを理解
  • ビジネス手法の違い
  • 規制・制限事項の知識
  • 政府との取り組み

第7章 レストラン業者のディレクトリ

• レストラン企業のプロファイル

図表

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Restaurant Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. RESTAURANT INDUSTRY ASSESSMENTS

• Major Restaurant Sales in China
• The Major Restaurant Company Sales and Location in 2013
• The Major Restaurant Company Market Share in 2013
• Major Foreign Investments

IV. RESTAURANT SALES VOLUMES AND FORECASTS

• Revenues and Forecasts of Chinese Style Restaurant
• Revenues and Forecasts of Other Asian Cuisines
• Revenues and Forecasts of Western Restaurant Chains

V. RESTAURANT MARKET OUTLOOKS

• Population by Region
• Population by Age
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Restaurant Revenues by Region
• Northeast
• North
• Southeast
• Central
• Southwest

LIST OF CHARTS

I. INTRODUCTION

• Restaurant Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. RESTAURANT INDUSTRY ASSESSMENTS

• Total Restaurant Industrial Sales in China

IV. RESTAURANT SALES VOLUMES AND FORECASTS

• Revenues and Forecasts of Chinese Style Restaurant
• Revenues and Forecasts of Other Asian Cuisines
• Revenues and Forecasts of Western Restaurant Chains

V. RESTAURANT MARKET OUTLOOKS

• The Outlook of Restaurant Industry
• Popular by Region
• Consumer Spending Trends by Region

China's demand for Restaurant has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. RESTAURANT INDUSTRY ASSESSMENTS

• Restaurant Industry Structure
• Market Size
• Major Company Sales
• Market Share of Key Companies
• Labor Costs
• Potential Entrants
• Major Foreign Investments

IV. RESTAURANT SALES VOLUMES AND FORECASTS

• Overview
• Restaurants Sales and Forecasts
• Chinese Style Restaurant
• Market Outlooks
• Revenues and Forecasts
• Consumer Taste Preferences
• Pricing Trends
• Major Restaurant Chains
• Other Asian Cuisines
• Market Outlooks
• Revenues and Forecasts
• Consumer Taste Preferences
• Pricing Trends
• Major Restaurant Chains
• Western Restaurant Chains
• Market Outlooks
• Revenues and Forecasts
• Consumer Taste Preferences
• Pricing Trends
• Major Restaurant Chains

V. RESTAURANT MARKET OUTLOOKS

• Restaurant Markets Outlook Overview
• Government Food Packaging Regulations
• Population by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Population by Age Group
• Consumer Spending Trends by Rehion
• Northeast
• North
• Southeast
• Central
• Southwest
• Restaurant Revenues by Region
• Northeast
• North
• Southeast
• Central
• Southwest

VI. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Rubber Processing Chemicals Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. RESTAURANT PRODUCER DIRECTORY

• Restaurant Company Profiles