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中国における玩具・ゲーム市場

Toys and Games Markets in China

発行 Asia Market Information & Development 商品コード 286201
出版日 ページ情報 英文 207 Pages
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本日の銀行送金レート: 1USD=114.71円で換算しております。
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中国における玩具・ゲーム市場 Toys and Games Markets in China
出版日: 2016年02月01日 ページ情報: 英文 207 Pages
概要

中国の玩具・ゲーム需要はこの10年間で急成長しています。今後5年間も、生産および需要ともに成長を続ける見込みです。

当レポートでは、中国の玩具・ゲーム市場について調査し、中国の経済動向、投資環境、産業開発、需要と供給、産業の生産能力、産業構造、マーケティングチャネルおよび主要な市場参入企業などの分析、過去の市場データと長期的な予測をまとめ、主要メーカーのプロファイルを盛り込み、お届けします。

第1章 イントロダクション

第2章 ビジネス環境

  • 経済展望
    • 主要経済指標
    • 工業生産
    • 人口・労働力
    • 対外投資
    • 対外貿易
  • 金融・税法
    • 銀行制度と規制
    • 外国為替
    • 税金、関税率および関税

第3章 玩具・ゲーム産業の評価

  • 玩具・ゲーム産業の構造
  • 玩具・ゲーム産業の売上高・予測
  • 主要メーカー設備
  • 主要玩具・ゲームの消費
  • 玩具・ゲームの消費者に対する安全規制
  • 主要メーカーの市場シェア
  • 主な対外投資
  • 技術開発

第4章 玩具・ゲームの売上高・予測

  • 概要
  • 玩具・ゲーム全体の売上高・予測
  • ゲーム・パズルの売上高・予測
  • 乳児・幼児用玩具の売上高・予測
  • 人形・アクションフィギュアの売上高・予測
  • アクティビティ・建設の売上高・予測
  • ソフトトイ・ビロードトイの売上高・予測
  • ビデオゲームの売上高・予測
  • その他の源具・ゲームの売上高・予測

第5章 玩具・ゲーム市場の展望

  • 玩具・ゲーム市場展望の概要
  • 玩具・ゲームの主要販売経路
  • 中国の小売り市場動向
  • 人口動向:年齢グループ別
  • 消費者収入動向
  • 消費者支出動向
  • 玩具・ゲーム需要:地域別
    • 北東部
    • 北西部
    • 中央部
    • 南東部
    • 南部

第6章 市場参入経路

  • 中国市場参入の概要
    • 中国の流通システム
    • 玩具・ゲームの流通経路
    • 交通・貨物輸送インフラ
    • 通信
  • 中国市場参入
  • ライセンシング
  • フランチャイジング
  • Eコマース
  • 商社・地元企業
  • 代表部・中国の子会社
  • 完全外資企業

第7章 玩具・ゲームメーカーのディレクトリ

  • 玩具・ゲームメーカーのプロファイル・ディレクトリ

図表リスト

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: 930

China's demand for Toys and Games has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Industry Structure
  • Toys and Games Industry Sales Volumes and Forecasts
  • Major Producer Facility
  • Major Toys and Games Consumption
  • Toys and Games Safety Regulation on Consumers
  • Major Foreign Investments
  • Potential Entrants
  • Technology Development

IV. TOYS AND GAMES SALES VOLUMES AND FORECASTS

  • Overview
  • Total Toys and Games Sales Volumes and Forecasts
  • Games and Puzzles Sales Volumes and Forecasts
  • Infant and Preschool Toys Sales Volumes and Forecasts
  • Dolls and Action Figures Sales Volumes and Forecasts
  • Activity and Construction Sales Volumes and Forecasts
  • Soft and Plush Toys Sales Volumes and Forecasts
  • Video Games Sales Volumes and Forecasts
  • Other Toys and Games Sales Volumes and Forecasts

V. TOYS AND GAMES MARKETS OUTLOOK

  • Toys and Games Markets Outlook
  • Toys and Games Major Sale Channel
  • Chinese Retail Market Trends
  • Population Trends by Age Group
  • Consumer Income Trends
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • Northeast
  • Northwest
  • Center
  • Southeast
  • South

VI. MARKET ENTRY CHANNELS

  • China Market Entry Overview
  • China's Distribution System
  • Toys and Games Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. TOYS AND GAMES PRODUCER DIRECTORY

  • Toys and Games Producer Profiles and Directory

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • China's Toys and Games Sales Volumes and Forecasts
  • China's Toys and Games Output, Capacity and Demand
  • China's Toys and Games Key Producers

IV. TOYS AND GAMES OUTPUT AND DEMAND

  • Total Toys and Games Output and Demand
  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. TOYS AND GAMES MARKETS OUTLOOK

  • Population Trends by Age Group
  • Average Wage of Staff and Workers by Sector
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • The Structure of Per Capita Expenditure in the Northeast of China
  • The Structure of Per Capita Expenditure in the Northwest of China
  • The Structure of Per Capita Expenditure in the Center of China
  • The Structure of Per Capita Expenditure in the Southeast of China
  • The Structure of Per Capita Expenditure in the South of China

LIST OF CHARTS

I. INTRODUCTION

  • China's Toys and Games Capacity and Output

II. BUSINESS ENVIRONMENT

  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Import and Export

III. CHINA TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Output
  • Toys and Games Capacity
  • Toys and Games Demand
  • Toys and Games Output, Capacity and Demand
  • Toys and Games Output and Export Rate
  • China's Key Toys and Games producer Location by Province
  • Toys and Games Sales Value by Products

IV. CHINA TOYS AND GAMES OUTPUT AND DEMAND

  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. CHINA TOYS AND GAMES MARKETS OUTLOOK

  • Consumer Spending Trends
  • Toys and Games Demand by Region

VI. MARKETING STRATEGIES

  • China's Distribution Channel
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