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市場調査レポート

中国のヘアケア製品市場

Hair Care Products Markets in China

発行 Asia Market Information & Development 商品コード 244871
出版日 ページ情報 英文 250 Pages
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中国のヘアケア製品市場 Hair Care Products Markets in China
出版日: 2016年03月10日 ページ情報: 英文 250 Pages
概要

中国のヘアケア製品市場は、この10年間で急成長を遂げました。今後5年間は、生産も需要も増加傾向が続くと見られています。

当レポートでは、中国のヘアケア製品市場について調査分析し、経済動向、投資環境、産業の発展、需要と供給、生産能力、産業構造、流通経路などを検証し、過去の実績と長期予測のほか、主要メーカーのプロファイルも提供して、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 ビジネス環境

  • 経済の見通し
    • 主な経済指標
    • 工業生産高
    • 人口と労働力
    • 海外からの投資
    • 対外貿易
  • 財政と税制
    • 銀行システムと規制
    • 外国為替
    • 税制と関税

第3章 ヘアケア製品産業の評価

  • ヘアケア製品産業の構造
  • 市場規模と成長
  • 人件費
  • 主要メーカー施設の立地と生産高
  • 主要メーカーの市場シェア
  • 主な外国投資
  • 技術開発
  • 潜在的な参入企業
  • 製品価格

第4章 ヘアケア製品の生産と需要

  • 概要
  • ヘアケア製品の売上高と需要
    • シャンプー
    • ヘアドレッシング
    • コンディショナー
    • ヘアカラー
    • スタイリング剤
    • ヘアスプレー
    • その他
  • ヘアケア製品の小売価格の動向

第5章 ヘアケア製品の消費:市場別

  • ヘアケア製品市場の見通し:概要
  • 中国の小売市場の動向
  • 人口:年齢層別
  • 消費者収入の動向
  • 消費者支出の動向
  • ヘアケア製品の需要:地域別

第6章 マーケティング戦略

  • 中国の流通システム
    • 中国の流通システム
    • ヘアケア製品の流通経路
    • 輸送と貨物のインフラ
    • 通信
  • 中国の市場参入
    • 技術供与
    • フランチャイズ
    • Eコマース
    • 貿易会社と現地代理店
    • 駐在員事務所と中国の子会社
    • 外資100%企業

第7章 ヘアケア製品メーカーのディレクトリ

  • ヘアケア製品メーカーのプロファイル
  • 流通業者
  • 貿易会社
  • 調査機関・団体

図表

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目次
Product Code: 270

China's demand for Hair Care Products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. HAIR CARE PRODUCTS INDUSTRY ASSESSMENTS

  • Hair Care Products Industry Structure
  • Market Size and Growth
  • Labor Costs
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments
  • Technology Development
  • Potential Entrants
  • Product Trends

IV. HAIR CARE PRODUCTS PRODUCTION AND DEMAND

  • Overview
  • Hair Care Products Sales and Demand
  • Shampoo
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Hairdressings
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Conditioners
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Hair Coloring
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Styling Products
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Hair Spray
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Others
  • Leading Brands
  • Total Sales and Demand
  • Imports and Exports
  • Hair Care Products Retail Pricing Trends

V. HAIR CARE PRODUCTS CONSUMPTION BY MARKET

  • Hair Care Products Markets Outlook Overview
  • Chinese Retail Market Trends
  • Population Trends by Age Group
  • Consumer Income Trends
  • Consumer Spending Trends
  • Hair Care Products Demand by Region
  • Northeast
  • North
  • Southeast
  • Central
  • Southwest
  • Northwest

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Hair Care Products Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. HAIR CARE PRODUCTS PRODUCER DIRECTORY

  • Hair Care Products Producer Profiles
  • Distributors
  • Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Hair care products Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade

III. HAIR CARE PRODUCTS INDUSTRY ASSESSMENTS

  • Market Size and Growth
  • Labor Costs
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments

IV. HAIR CARE PRODUCTS PRODUCTION AND DEMAND

  • Hair Care Products Sales and Demand
  • Shampoo
  • Total Sales and Demand
  • Imports and Exports
  • Hairdressings
  • Total Sales and Demand
  • Imports and Exports
  • Conditioners
  • Total Sales and Demand
  • Imports and Exports
  • Hair Coloring
  • Total Sales and Demand
  • Imports and Exports
  • Styling Products
  • Total Sales and Demand
  • Imports and Exports
  • Hair Spray
  • Total Sales and Demand
  • Imports and Exports
  • Others
  • Total Sales and Demand
  • Imports and Exports

V. HAIR CARE PROUCTS CONSUMPTION BY MARKET

  • Hair Care Products Markets Outlook Overview
  • Chinese Retail Market Trends
  • Population Trends by Age Group
  • Consumer Income Trends
  • Consumer Spending Trends
  • Hair Care Products Demand by Region
  • Northeast
  • North
  • Southeast
  • Central
  • Southwest
  • Northwest

LIST OF CHARTS

I. INTRODUCTION

  • Hair care products Output and Demand Summary
  • II. BUSINESS ENVIRONMENT
  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Imports and Exports

IV. HAIR CARE PRODUCTS PRODUCTION AND DEMAND

  • Hair care products Production and Demand

V. HAIR CARE PROUCTS CONSUMPTION BY MARKET

  • Hair care products Demand by Region

VI. MARKETING STRATEGIES

  • China's Distribution Channel
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