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市場調査レポート

Supplier Business : Hyundai-Kia社への部品供給

Supplying Hyundai-Kia

発行 IHS SupplierBusiness 商品コード 87481
出版日 ページ情報 英文 122 pages
納期: 即日から翌営業日
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Supplier Business : Hyundai-Kia社への部品供給 Supplying Hyundai-Kia
出版日: 2014年12月03日 ページ情報: 英文 122 pages
概要

Hyundai-Kiaは現在でも、Hyundai Motor Group (HMG)内部の中核的サプライヤーからの部品供給に大きく依存しています。Hyundai-Kiaは今では世界各地に進出していますが、それでも自社系列のサプライヤーを圧倒的に好む傾向にあります。それでも必要な部品が自社系列から調達できない場合は、地元企業や国際的企業よりも韓国系の企業から調達する傾向があります。2014〜2015年にかけて同社の業績低迷が予想されるため、Hyundai-Kiaでは技術開発による車両品質向上・燃費改善を図ると述べており、グループを挙げた研究開発が進められています。しかし、世界各地での積極的な研究開発(R&D)投資にも関わらす、画期的な機能・性能を開発するには至っていません。

当レポートでは、Hyundai-Kia社の調達戦略に関する詳細な分析を実施し、製品・プラットフォーム戦略と購入戦略、サプライヤー選択基準、世界的な部品調達、価格政策、品質管理、技術開発といった事項に関する同社の方針と実践方法について調査するとともに、同社に関するOEM調査の結果をも盛り込んでお届けします。

概要

  • 世界市場の概況
  • 財務データ
  • Hyundai Motor Groupの財務概況

製品戦略

  • 企業の沿革・戦略の概要
  • 主なモデル計画(全10種)

車両プラットフォーム

  • プラットフォーム戦略
  • 主なプラットフォーム(全10種)
  • 部品の共有
  • 計画生産量

生産戦略

  • 生産戦略の概要
  • 製造ネットワーク
    • 韓国
    • 米国
    • 中国
    • チェコ・スロバキア
    • トルコ
    • インド
    • ロシア
    • ブラジル
  • 内部供給ネットワーク
  • モジュール化戦略
  • サプライヤー・パーク
  • リファレンスのクラスター
  • 製造効率化のための戦略

購買戦略

  • 購買戦略の概要
  • 垂直統合・アウトソーシングの水準
  • 購買組織
  • 購買窓口
  • 主な購買担当者
  • 購買予算

サプライヤーの選定

  • 供給ベースの発展
  • 主要な/戦略的なサプライヤー
  • サプライヤーの選定基準
  • Hyundai Kiaとの協業
    • 北米
    • 欧州

世界的な部品調達

  • 方針と計画
    • アジア太平洋地域
    • NAFTA加盟国
    • 欧州・中東・アフリカ(EMEA)地域
    • ラテンアメリカ

価格政策

  • コスト削減計画
  • 支払い条件
  • 原材料価格の管理

品質管理

  • 品質水準
  • 品質管理システム
  • サプライヤーの製品開発への巻き込み
  • サプライヤーおよびサブ・サプライヤーの管理
  • サプライヤーへの表彰

技術

  • 技術的な位置づけ
  • 焦点分野
  • 研究開発(R&D)支出
  • 研究開発(R&D)組織
  • サプライヤーの技術・プロセス開発へのアクセス
  • 代替燃料・電化・燃料電池へのアプローチ
  • 特殊車両の開発

インタビュー

  • Jurgen Grimm氏(パワートレイン・エンジニアリング責任者、Hyundai Motor Europe Technical Center)

サプライヤー調査の結果

  • SuRe(サプライヤー関係性)指数の概略
    • 分析手法
    • エグゼクティブ・サマリー
  • 業績の分析:Hyundai Kia
  • SuRe分析の結果(最新版)
    • ランキングの上位:信頼性と将来性に基づく調和
    • ランキングの中位:メーカー側からのコスト削減圧力
    • ランキングの下位:コストが品質に優先する
    • 収益可能性
    • 組織
    • 信頼性
    • 最高品質の追求
    • 将来見通し
  • SuRe分析:地域別
    • 北米
    • 欧州
  • SuRe分析:企業規模別

SWOT分析:Hyundai Kia

世界的な足跡

今後のモデル計画

  • Hyundai Kiaの車両ラインナップ:ブランド/世界各国の名称別

主要サプライヤー

  • モデル

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Understanding the purchasing and production operations of global OEMs is increasingly important for suppliers, as they face increasing platform consolidation and intensifying competition for new business

IHS SupplierBusiness' new Supplying Hyundai Kia report provides a unique insight into the environment in which the OEMs make their critical sourcing decisions. The report analyses the ways in which Honda is moving forward in terms of models and technology and looks in-depth at what issues are affecting the OEM in terms of supply and manufacturing.

The report is based on interviews with key purchasing executives, featuring IHS Automotive's industry standard forecasting and analysis on the following topics:

  • Product and Platform Strategy
  • Production Strategy
  • Purchasing Strategy
  • Supplier Selection
  • Global Sourcing
  • Pricing Policy
  • Quality Management
  • Technology Development
  • Interviews with Key Executives
  • OEM-Supplier Relations Survey Results
  • SWOT Analysis
  • Global Footprint
  • Forward Model Programme

About this report

Hyundai and Kia are still heavily reliant on a series of core suppliers operating within the Hyundai Motor Group (HMG). As the OEMs have extended their respective global manufacturing footprints, they have displayed an overwhelming preference for using these suppliers as they too have expanded their respective manufacturing networks. Where these internal suppliers cannot deliver the required parts, the OEMs have further demonstrated a preference for working with other South Korean companies, to the detriment of other national and international suppliers.

Hyundai has announced that it is expecting profit and related sales to stagnate over 2014 and '15. To maintain the market momentum seen over the past five years, the OEMs have noted that it will be critical to improve vehicle quality and increase fuel economy by developing technologies within these areas, together with wholly individual technologies which increase overall desirability. Suppliers within HMG have some expertise with technology development, but despite recent investment across the global R&D network, Hyundai and Kia do not have the capacity to deliver each and every ground-breaking function and feature.

Supplying Hyundai Kia 2015 reviews all areas of activity across the two OEMs, including best-selling models, platform usage, related production strategies, quality, supply chain, and areas of technology development. Using this information, it should be possible to understand in which areas Hyundai and Kia will be looking to apply new and innovative technologies and the areas where suppliers can plan to carry out future technology investigations which could prove of interest to the OEM.

To support this, Supplying Hyundai Kia 2015 outlines how the internal supply chain is arranged, the overall supplier selection process, related information covering the internal development process and the potential for securing new and repeat business. If your company is interested in doing business with the fifth-largest automotive group, this report should prove invaluable in helping to define a successful business strategy.

Table of Contents

Overview

  • Global market overview
  • Financial data
  • Hyundai Motor Group financial overview

Product strategy

  • Company history and strategy review
  • Major model programmes
    • Hyundai Avante
    • Kia Rio
    • Hyundai Verna
    • Hyundai Tucson
    • Hyundai Sonata
    • Kia Sportage
    • Hyundai Santa Fe
    • Kia Optima
    • Kia K3
    • Hyundai i30

Vehicle platforms

  • Platform strategy
  • Major platforms
    • 1. HD - (inc. Hyundai Avante, Elantra, i30, ix35, Tucson; Kia Forte, Cerato, Cee'd, K3, Soul, Sportage)
    • 2. PB - (inc. Hyundai Accent, i20, Veloster; Kia Pride, Rio, Soul, Venga)
    • 3. NF/CM - (inc. Sonata, Santa Fe, Grandeur, i40; Kia Optima, Magentis, K4, K5, K7, Sorento)
    • 4. SA - (Hyundai i10, EON; Kia Morning, Picanto, Ray)
    • 5. AU - (Hyundai Porter; Kia Bongo, K-Series)
    • 6. J2/J3 - (Hyundai Avante, Elantra, Tiburon, Tucson; Kia Cerato, Sportage)
    • 7. TQ - (inc. Hyundai H1, i800, H350, Starex)
    • 8. BH - (inc. Hyundai Equus, Genesis; Kia K9, K900, Quoris)
    • 9. GQ - (inc: Hyundai Entourage; Kia Carnival, Sedona)
    • 10. FF - (Hyundai Atoz (also Atos), Santro; Kia Visto)
  • Component sharing
  • Volume planning

Production strategy

  • Production strategy overview
  • Manufacturing network
    • South Korea
    • United States
    • China
    • Czech Republic and Slovakia
    • Turkey
    • India
    • Russia
    • Brazil
  • Internal supply network
  • Modularisation strategy
  • Supplier parks
  • Cluster of reference
  • Strategies for manufacturing efficiency

Purchasing strategy

  • Purchasing strategy overview
  • Levels of vertical integration and outsourcing
  • Purchasing organisation
  • Purchasing offices
  • Key purchasing personnel
  • Purchasing budget

Supplier selection

  • Supply base development
  • Major and strategic suppliers
  • Supplier evaluation criteria
  • Working with Hyundai Kia
    • North America
    • Europe

Global sourcing

  • Policy and plans
    • APAC
    • NAFTA
    • EMEA
    • LATAM

Pricing policy

  • Cost reduction strategies
  • Payment terms
  • Raw material price management

Quality management

  • Quality level
  • Quality management systems
  • Supplier integration into product development
  • Management of suppliers and sub-suppliers
  • Supplier awards

Technology

  • Technological positioning
  • Areas of focus
  • R&D spending
  • R&D organisation
  • Access to supplier technology and process development
  • Approach to alternative fuels, electrification and fuel cells
  • Special vehicle development

Interview

  • JÜrgen Grimm, head of Powertrain Engineering at the Hyundai Motor Europe Technical Center

Supplier relationship survey

  • Introduction to the SuRe Index
    • Methodology
    • Executive summary
  • Performance review - Hyundai Kia
  • 2014 SuRe survey results
    • Top of the ranking: Trust and future potential drive harmony
    • Middle of the ranking: OEMs push cost reduction
    • Bottom ranking: Cost overrules quality
    • Profit potential
    • Organization
    • Trust
    • Pursuit of excellence
    • Outlook
  • SuRe by region
    • North America
    • Europe
  • SuRe by company size

SWOT analysis - Hyundai Kia

Global footprint

Forward model programme

  • Hyundai Kia Vehicle Line-up by Brand/Global Nameplate

Major suppliers

  • Models

Figures

  • Figure 1: Global light vehicle sales, 2007-2013
  • Figure 2: The Pony was the first model developed internally by Hyundai
  • Figure 3: The Hyundai Avante shares its exterior styling with the Elantra
  • Figure 4: The Kia Rio 1.1 CRDi is capable of achieving 85g of CO2 per kilometre
  • Figure 5: The latest Hyundai Accent is only available as either a saloon or five-door hatchback
  • Figure 6: A replacement for the second-gen Hyundai Tucson (pictured) is expected in 2015-'16
  • Figure 7: The VF Sonata was the pinnacle of Fluidic Sculpture design
  • Figure 8: The latest Hyundai Sonata is considered a full-size model in North America
  • Figure 9: The third-generation Kia Sportage was styled by former Audi designer Peter Schreyer
  • Figure 10: The tapering rear window design identifies this as the 2014 Hyundai Santa Fe Sport
  • Figure 11: The third-gen Kia Optima (pictured) could be replaced with a new model over 2015
  • Figure 12: Kia launched the first diesel version of the K3 in South Korea in 2013, using the 1.6-litre CRDi engine
  • Figure 13: Hyundai introduced the second-gen i30 in 2012
  • Figure 14: Hyundai launched the second-gen i10 in late 2013
  • Figure 15: The Kia K2700, pictured with a flatbed, is based on the AU platform
  • Figure 16: The rooftop photovoltaic array at the Hyundai Asan plant is described as the largest in South Korea
  • Figure 17: The assembly line at Hyundai Motor Manufacturing Alabama
  • Figure 18: Artist's impression of third Kia plant in China - SOP production is scheduled for 2014
  • Figure 19: Kia Sportage leaving the assembly line at the plant in Zilina, Slovakia
  • Figure 20: The new i10 will make up most of the output at the Hyundai plant in Izmit, Turkey
  • Figure 21: Celebration of the 500,000th car produced at Hyundai Motors Russia, a Solaris saloon
  • Figure 22: Launch of the Brazil-only HB20 hatchback
  • Figure 23: The Namyang R&D centre
  • Figure 24: Hyundai America Technical Center in Ann Arbor, Michigan
  • Figure 25: Diagram of the diesel-electric Kia Optima T-Hybrid, unveiled at the 2014 Paris motor show
  • Figure 26: The Hyundai ix35 Fuel Cell in London
  • Figure 27: Gesture-based control technologies in the HCD-14 Genesis concept allow the interior to be decluttered
  • Figure 28: The Intrado (HED-9) concept was unveiled at the 2013 Geneva motor show
  • Figure 29: Unveiled in 2013, the Kia Cross GT concept has a hybrid powertrain and a third row of seating
  • Figure 30: SuRe Index - Top of the ranking
  • Figure 31: SuRe Index - Middle of the ranking
  • Figure 32: SuRe Index - Bottom of the ranking
  • Figure 33: SuRe Index - North America
  • Figure 34: SuRe Index - Europe
  • Figure 35: SuRe Index - Asia
  • Figure 36: Map for Hyundai Kia global assembly plant locations
  • Figure 37: The Kia GT4 Stinger concept featured carbon fibre wheels
  • Figure 38: Hyundai Kia forward model programme

Tables

  • Table 1: Key financial performance values for Hyundai Motor
  • Table 2: Global vehicle sales (2003-2023) by Strategic Group
  • Table 3: Hyundai Kia Top 10 best-selling models worldwide (by Sales brand, Global nameplate) 2008-2013-2018
  • Table 4: North American sales for Hyundai Accent, Kia Rio and segment competitors (2007-2017)
  • Table 5: Sales of the Hyundai Verna (by regional sales nameplates) 2007-2017
  • Table 6: Global sales for Hyundai Tucson, related models and segment competitors (2007-2017)
  • Table 7: Global sales for Hyundai Sonata, related models and segment competitors (2007-2017)
  • Table 8: Kia Sportage, Global sales (2010-2017)
  • Table 9: Global sales for Hyundai Santa Fe, related models and segment competitors (2007-2020)
  • Table 10: Hyundai Kia Global platform volumes (by Manufacturer group) 2008-2013-2018-2023
  • Table 11: Global sales for Hyundai Sonata, related models and segment competitors (2007-2017)
  • Table 12: Global sales for Hyundai i10, Kia Morning and segment competitors (2007 - 2020)
  • Table 13: North American sales for Hyundai Equus, Kia K900 and segment competitors (2009-2017)
  • Table 14: 2012 Hyundai i30 and Kia Cee'd supplier comparison sheet (from the IHS Who Supplies Whom database)
  • Table 15: Mexico production output (by Production brand) 2012-2017
  • Table 16: Hyundai Kia 2014 Global manufacturing footprint (by Production plant)
  • Table 17: PPG products used across Hyundai and Kia production (from the SupplierBusiness Who Supplies Whom database)
  • Table 18: BorgWarner parts used across Hyundai and Kia production (from the SupplierBusiness Who Supplies Whom database)
  • Table 19: Hyundai and Kia supplier relations survey performance (2006-2013)
  • Table 20: Automotive sales of SuRe Index survey repondents
  • Table 21: Hyundai-Kia SWOT Analysis
  • Table 22: Hyundai Kia brand production locations (by Country, production plant) 2013-2014
  • Table 23: Major suppliers to Hyundai and Kia (by model)
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