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市場調査レポート

PSA Peugeot Citroenへの部品供給

Supplying PSA Peugeot Citroen

発行 IHS SupplierBusiness 商品コード 304823
出版日 ページ情報 英文 116 Pages
納期: 即日から翌営業日
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PSA Peugeot Citroenへの部品供給 Supplying PSA Peugeot Citroen
出版日: 2014年05月21日 ページ情報: 英文 116 Pages
概要

PSA Peugeot Citroenは現在、中核市場である欧州市場(特に母国フランス市場)が不振をかこっているという課題を抱えています。それでも、中国での合弁事業による新車生産・研究開発(R&D)など、明るい兆しは見えています。同社では現在、30億ユーロもの資金を投じて、車体プラットフォームや石油/電気ハイブリッドシステムなどのR&Dを進めています。これに成功すれば、同社は世界の主導的自動車メーカーの地位を長期的に維持することができるでしょう。しかし、失敗すればその地位から転落して、第二級か第三級のローカル企業に留まることでしょう。

当レポートでは、PSA Peugeot Citroenの調達戦略に関する詳細な分析を実施し、製品・プラットフォーム戦略と購入戦略、サプライヤー選択基準、世界的な部品調達、価格政策、品質管理、技術開発といった事項に関する同社の方針と実践方法について調査するとともに、同社に関するOEM・サプライヤー調査の結果をも盛り込んで、概略以下の構成でお届けします。

概要

  • 世界市場の概要
  • 財務データ
  • PSA Peugeot Citroenの財務状況

製品・プラットフォーム戦略

  • 戦略の概況
  • 主要なモデル計画(全9種類)
  • プラットフォーム戦略
  • 主要なプラットフォーム(全7種類)
  • 部品共有
  • 計画生産量

生産戦略

  • 生産戦略の概要
  • 製造ネットワーク
    • フランス
    • 中国
    • スペイン
    • チェコ
    • スロバキア
    • ロシア
    • オーストリア
    • ブラジル
    • アルゼンチン
    • トルコ
    • イラン
  • 内部供給ネットワーク
  • モジュール化戦略
  • サプライヤー・パーク
  • リファレンスのクラスター
  • 製造効率化のための戦略

購買戦略

  • 購買戦略の概要
  • 垂直統合の水準とアウトソーシング
  • 購買組織
  • 購買窓口
  • 主な購買担当者
  • 購買予算

サプライヤーの選定

  • 供給ベースの発展
  • 主要な/戦略的なサプライヤー
  • サプライヤーの選定基準
  • PSA Peugeot Citroenとの共同事業

世界各国からの部品調達

  • 方針と計画
    • 欧州・中東・アフリカ(EMEA)地域
    • アジア太平洋(APAC)地域
    • ラテンアメリカ(LATAM)

価格政策

  • コスト削減戦略
  • 支払い過程・条件
  • 原材料価格の管理
  • 品質水準
  • 品質管理システム
  • 製品開発との一体化
  • サプライヤー・下請業者の管理
  • サプライヤーへの表彰

技術

  • 技術的なポジショニング
  • 注力分野
  • 研究開発(R&D)支出額
  • 研究開発組織
  • サプライヤー技術へのアクセス
  • 代替燃料・電化・燃料電池へのアプローチ
  • 特殊車両の開発

インタビュー

  • David Tung氏(CAPSA合弁事業向け調達担当役員)

メーカー・サプライヤー調査の結果

  • SuRe(サプライヤー関係性)指数の概略
  • 分析手法
  • エグゼクティブ・サマリー
  • 収益可能性
  • 組織
  • 信頼性
  • 最高品質の追求
  • 将来見通し

SWOT分析

世界的な足跡

今後のモデル計画

PSAの主要サプライヤー

  • C4 Picasso 2013(欧州)
  • DS5 2011(欧州)
  • Peugeot 2008(2013年、欧州)
  • Peugeot 208(2012年、欧州)
  • Peugeot 308(2013年、欧州)

図表一覧

目次

Understanding the purchasing and production operations of global OEMs is increasingly important for suppliers, as they face increasing platform consolidation and intensifying competition for new business.

IHS SupplierBusiness' new Supplying PSA Peugeot Citroën report provides a unique insight into the environment in which the OEMs make their critical sourcing decisions. The report analyses the ways in which PSA Peugeot Citroën is moving forward in terms of models and technology and looks in-depth at what issues are affecting the OEM in terms of supply and manufacturing.

The report is based on interviews with key purchasing executives, featuring IHS Automotive's industry standard forecasting and analysis on the following topics:

  • Product and Platform Strategy
  • Production Strategy
  • Purchasing Strategy
  • Supplier Selection
  • Global Sourcing
  • Pricing Policy
  • Quality Management
  • Technology Development
  • Interviews with Key Executives
  • OEM-Supplier Relations Survey Results
  • SWOT Analysis
  • Global Footprint
  • Forward Model Programme

About this report

PSA Peugeot Citroën has problems. Vehicle sales across Europe are stagnant, which has meant that the Euro-centric company has needed to urgently deal with over-capacity issues. This is particularly true in the home market of France, where the Aulnay plant was closed in 2013 and other individual production lines could still be shut down as the OEM looks to ‘right size' output.

But, there are two sides to the story. Although PSA is being negatively affected by the situation in Europe, the carmaker is set to kick off an aggressive period of growth in China, still the largest and strongest new car market in the world. This is backed by joint-ventures with local partners Dongfeng and Chang An, both in terms of production and also in R&D; over the next three years, both partners will feature dedicated JV R&D centres developing technologies to be included in Chinese-built cars.

These innovations will join a considerable portfolio of technologies developed in Europe, such as the EMP modular platform system, the HYbrid4 petrol/electric hybrid system, now available on a growing range of Peugeot and Citroën vehicles, and the Hybrid Air technology, which uses compressed air to power vehicles in city driving. These advanced build and powertrain solutions will serve as the basis of a series of new vehicles, the development of which will be supported by the EUR3 billion of liquidity generated by direct company investment and new share offerings.

How this dichotomy plays out over the remainder of the decade and into the 2020s will be critical to the future of PSA. Should these strategies deliver success, then the OEM is virtually guaranteed a continued place at the top table of global car manufacturers. On the other hand, failure to achieve the goals outlined in these proposals could see PSA relegated to the second or third rung of car production, becoming a regional, rather than global, enterprise.

How the current and future plans for PSA could play out are reviewed in Supplying PSA Peugeot Citroën 2014. The report takes the recent proposals for the future of PSA and applies them to key areas of the company, including current and future models, platform development and production footprint, analysing how they will change and the impact these changes will company's global supply base. In addition, Supplying PSA further examines how the carmaker manages its suppliers and the role of the supply base across PSA production - on average, parts delivered from suppliers make up 80% of each vehicle manufactured by PSA.

Supplying PSA offers unparalleled analysis of the strategies and tactics PSA Peugeot Citroën is planning to implement over the coming years, with analysis of how these could affect the evolution of the company. It is certain that these changes will have a dramatic impact on the company as it expands its production footprint and as such, Supplying PSA is of vital importance to those suppliers now working with company and those planning to do business with PSA at a future date.

Table of Contents

Overview

  • Global market overview
  • Financial data
  • PSA Peugeot Citroën financial overview

Product and platform strategy

  • Strategy review
  • Major model programmes
    • Peugeot 208
    • Peugeot 308
    • Citroën C4
    • Citroën C3
    • Peugeot 3008
    • Peugeot 207
    • Peugeot 508
    • Citroën C4 Picasso
    • Peugeot Partner/Citroën Berlingo
  • Platform strategy
  • Major platforms
    • 1. PF2 (including Citroën C4, DS4, Berlingo, C4 Picasso and Peugeot 308, 3008 and RCZ)
    • 2. PF1 (including Citroën C2, C3, DS3 and Peugeot 207, 208, 1007)
    • 3. D/X/Z (including Citroën Xantia, XM, Peugeot 405, 406, 607)
    • 4. PF3 (including Citroën C5, C6 and Peugeot 407 and 508)
    • 5. EMP2 (including Citroën C4 Picasso, Peugeot 308)
    • 6. B-0 (including Citroën C1, Peugeot 107, 108)
    • 7. T1 (including Peugeot 206, 207, Hoggar)
  • Component sharing
  • Volume planning

Production strategy

  • Production strategy overview
  • Manufacturing network
    • France
    • China
    • Spain
    • Czech Republic
    • Slovakia
    • Russia
    • Austria
    • Brazil
    • Argentina
    • Turkey
    • Iran
  • Internal supply network
  • Modularisation strategy
  • Supplier parks
  • Cluster of reference
  • Strategies for manufacturing efficiency

Purchasing strategy

  • Purchasing strategy overview
  • Levels of vertical integration and outsourcing
  • Purchasing organisation
  • Purchasing offices
  • Key purchasing personnel
  • Purchasing budget

Supplier selection

  • Supply base development
  • Major and strategic suppliers
  • Supplier selection criteria
  • Working with PSA Peugeot Citroën

Global sourcing

  • Policy and plans
    • EMEA
    • APAC
    • LATAM

Pricing policy

  • Cost reduction strategies
  • Payment process and terms
  • Raw material price management
  • Quality level
  • Quality management systems
  • Integration into product development
  • Management of suppliers and sub-suppliers
  • Supplier awards

Technology

  • Technological positioning
  • Areas of focus
  • R&D spending
  • R&D organisation
  • Access to supplier technology
  • Approach to alternative fuels, electrification and fuel cells
  • Special vehicle development

Interview

  • David Tung, director of Purchasing for the CAPSA joint-venture

OEM-Supplier survey results

  • Introduction to the SuRe Index
  • Methodology
  • Executive summary
  • Profit potential
    • OEM level
  • Organization
    • OEM level
  • Trust
    • OEM level
  • Pursuit of excellence
    • OEM level
  • Outlook
    • OEM level

SWOT analysis

Global footprint

Forward model programme

Major suppliers to PSA

  • C4 Picasso 2013 (Europe)
  • DS5 2011 (Europe)
  • Peugeot 2008 (2013, Europe)
  • Peugeot 208 (2012, Europe)
  • Peugeot 308 (2013, Europe)

Figures

  • Figure 1: Global light vehicle sales, 2007-2013
  • Figure 2: The Peugeot 208GTI
  • Figure 3: The Peugeot 308SW is due for market launch in early to mid 2014
  • Figure 4: The second-generation Citroën C4
  • Figure 5: Unveiled at the 2014 Geneva motor show, the C4 Cactus follows exterior design cues of the C4 Picasso
  • Figure 6: The second-generation Citroën C3 at the 2013 Geneva motor show
  • Figure 7: A mildly facelifted Peugeot 3008 was introduced in early 2014
  • Figure 8: Diagram of the Peugeot 3008 HYbrid4 powertrain
  • Figure 9: Peugeot introduced a revised version of the 207 in 2009
  • Figure 10: Peugeot is now producing a version of the 508 with the HYbrid4 system
  • Figure 11: The Citroën Grand C4 Picasso offers seating for seven passengers
  • Figure 12: Window van version of the Citroën Berlingo
  • Figure 13: The new EMP2 is the first modular platform developed by PSA
  • Figure 14: Overhead view of a vehicle platform based on the EMP2 modular system
  • Figure 15: The Peugeot 108 (pictured) and related Citroën C1 and Toyota Aygo retain a revised version of the B-0 platform
  • Figure 16: PSA Annual global production 2000-2026 (by Sales parent and region)
  • Figure 17: A DS 5SL in production at the new CAPSA plant in Shenzhen, China
  • Figure 18: The Peugeot RCZ with the View Top convertible roof
  • Figure 19: Yannick Bezard, PSA Peugeot Citroën
  • Figure 20: PSA's core suppliers
  • Figure 21: Overview of the quality process at PSA Peugeot Citroën
  • Figure 22: PSA Peugeot Citroën group escalation process
  • Figure 23: Blue HDi exhaust line
  • Figure 24: Cutaway of the PSA Hybrid Air system
  • Figure 25: The VeLV concept has two rear wheels, but in such close proximity they are considered a single unit
  • Figure 26: The Citroen DS5, produced by the CAPSA JV in Shenzhen, has undergone a series of changes over the Euro version
  • Figure 27: Magneti Marelli rear lamp cluster on the Citroën DS5
  • Figure 28: SuRe Index 2013 - Top of the Ranking
  • Figure 29: SuRe Index 2013 - Middle of the Ranking
  • Figure 30: 2012-2013 Profit potential results on scale
  • Figure 31: 2012-2013 Organisation results on scale
  • Figure 32: 2012-2013 Trust results on scale
  • Figure 33: 2012-2013 Pursuit of excellence results on scale
  • Figure 34: 2012-2013 Outlook results on scale
  • Figure 35: PSA Peugeot Citroën - Global assembly plant locations
  • Figure 36: PSA Peugeot Citroën - European assembly plant locations
  • Figure 37: The Citroën DS 6WR will be produced by the CAPSA JV in Shenzhen, China
  • Figure 38: Global PSA Peugeot Citroën light-vehicle forward model programme

Tables

  • Table 1: Key PSA Peugeot Citroën financial performance values
  • Table 2: PSA Peugeot Citroën Top 10 models (by global sales) 2008-2013-2018
  • Table 3: PSA Peugeot Citroën most-used platforms (by Global production) 2008-2013-2018
  • Table 4: Peugeot Citroën production plants (by Production brand) 2013
  • Table 5: Vehicle Production at PSA Sochaux (by Production nameplate) 2005-2020
  • Table 6: Annual production output at Valenciennes (Sevelnord) 2008-2019
  • Table 7: PSA JV production plants in China (by Production plant and Global nameplate) 2008-2013-2019
  • Table 8: Annual production output at Kolin (TPCA) 2005-2019
  • Table 9: Annual production output at Kaluga (PSMA Rus) 2010-2026
  • Table 10: PSA global purchasing staff headcount
  • Table 11: PSA Peugeot Citroën SWOT analysis
  • Table 12: Peugeot Citroën Production plants (by Production brand) 2013
  • Table 13: C4 Picasso (2013, Vigo, Spain) suppliers and component data
  • Table 14: DS5 2011(Sochaux, France) suppliers and component data
  • Table 15: Peugeot 2008 (2013; Mulhouse, France) suppliers and component data
  • Table 16: Peugeot 208 (2012; Poissy, France) suppliers and component data
  • Table 17: Peugeot 308 (2013; Sochaux, France) suppliers and component data
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