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市場調査レポート

Mercedes-Benzへの部品供給

Supplying to Mercedes-Benz

発行 IHS SupplierBusiness 商品コード 270843
出版日 ページ情報 英文 135 Pages
納期: 即日から翌営業日
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Mercedes-Benzへの部品供給 Supplying to Mercedes-Benz
出版日: 2015年10月01日 ページ情報: 英文 135 Pages
概要

当レポートでは、Mercedes-Benz社の調達戦略に関する詳細な分析を実施し、製品・プラットフォーム戦略と購入戦略、サプライヤー選択基準、世界的な部品調達、価格政策、品質管理、技術開発といった事項に関する同社の方針と実践方法について調査するとともに、同社に関するOEM・サプライヤー調査の結果を盛り込んでいます。

概要

  • 世界市場の概要
  • 財務データ
  • 財務要旨

製品戦略

  • 沿革と戦略の概要
  • 主なモデル計画

車両プラットフォーム

  • プラットフォーム戦略
  • 主なプラットフォーム
  • 部品の共有化
  • 計画生産量

生産戦略

  • 生産戦略の概要
  • 製造ネットワーク
    • ドイツ
    • 米国
    • 中国
    • ハンガリー
    • スペイン
    • フランス
    • 南アフリカ
    • メキシコ
    • インド
    • ロシア
  • 内部供給ネットワーク
  • モジュール化戦略
  • サプライヤー・パーク
  • リファレンスのクラスター
  • 製造効率化のための戦略

購買戦略

  • 購買戦略の概要
  • 垂直統合・アウトソーシングの水準
  • 購買組織
  • 購買窓口
  • 主な窓口
  • 主な購買担当者
  • 購買支出予算

サプライヤーの選定

  • 供給ベースの発展
  • 主要な/戦略的なサプライヤー
  • サプライヤー選定基準
  • Mercedes-Benzとの共同事業

世界的な部品調達

  • 方針と計画
  • 欧州・中東・アフリカ地域
  • アジア太平洋地域
  • 北米
  • ラテンアメリカ

価格政策

  • コスト削減計画・戦略
  • 原材料価格の管理
  • 支払い条件

品質管理

  • 品質水準
  • 品質管理システム
  • 製品開発への統合
  • サブ・サプライヤーの管理
  • サプライヤーへの表彰

技術

  • 技術的な位置づけ
  • 焦点分野
  • 研究開発(R&D)組織
  • 研究開発(R&D)支出
  • サプライヤーの技術へのアクセス
  • 電化・燃料電池へのアプローチ
  • 特殊車両の開発

今後のモデル計画

メーカー・サプライヤー調査の結果

  • SuRe(サプライヤー関係性)指数の概略
  • 分析手法
  • エグゼクティブ・サマリー
  • 収益可能性
  • 組織
  • 信用性
  • 最高品質の追求
  • 将来見通し

Mercedes-BenzのSWOT分析

世界に広がるOEM

主要サプライヤー

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

This is the new edition of Supplying Mercedes-Benz. The report tracks the expansion of the OEM under the Mercedes-Benz 2020 Growth Strategy, which is ultimately designed to position the German company as the world's largest manufacturer of premium vehicles by the end of the decade. This programme has had an impact on all areas of company operation, not least of all supply, but also vehicle development, manufacturing and quality.

Entirely new content and analysis

Comprising 100% new research, this latest report offers review and analysis of the recent activities across Mercedes-Benz Cars and Vans. The material opens with the new, more concise breakdown of the ten best-selling models, complete with full model history, which is followed by the ten most-used vehicle platforms across Mercedes-Benz production, including material usage and volumes data.

The report goes on to cover the Mercedes production network, which is expanding both in terms of capacity and infrastructure. In the case of the new W205 C-Class, Mercedes is building the model at four regional production sites, which together with the introduction of related models, such as the GLC SUV, has had ramifications for production alignment. This leads on to a review of suppliers, outlining how changes to production and the overall Mercedes sourcing strategy have impacted these tier companies.

A major portion of the volumes required to achieve the goals of Mercedes-Benz 2020 are being produced in China. Supplying Mercedes-Benz highlights recent activities in this key country, outlining investments and resulting volumes, together with how local suppliers are being managed. Local sourcing now stands at approximately 60% in China and with the OEM likely to extend this, new opportunities could open up for local companies.

In addition, Mercedes-Benz is pushing ahead with the launch of plug-in hybrid vehicles, 10 of which are scheduled for launch before the end of 2017. Combined with planned new model launches and the expansion of the EV line up - plus the future introduction of vehicles using hydrogen fuel cells - the report highlights how suppliers have and will be used to support these technology innovations.

If you are an OEM looking for more information about your competitors, or a current or potential supplier to Mercedes-Benz, this report will be invaluable to planning strategies designed to advance your business.

Table of Contents

OVERVIEW

  • Global market overview
  • Financial data
  • Mercedes-Benz financial overview

PRODUCT STRATEGY

  • Company history and strategy review
  • Major model programmes
  • Mercedes-Benz C-Class
  • Mercedes-Benz E-Class
  • Mercedes-Benz Sprinter
  • Mercedes-Benz A-Class
  • Mercedes-Benz GLK (Gla)
  • Mercedes-Benz M-Class (Ml-)
  • Mercedes-Benz B-Class
  • Mercedes-Benz S-Class
  • Mercedes-Benz CLA
  • Smart ForTwo

VEHICLE PLATFORMS

  • Platform strategy
  • Major platforms
  • 1. MFA
  • 2. W212
  • 3. MRA MID-SIZE
  • 4 W204
  • 5. NCV3
  • 6. W164/V251/W166
  • 7. W222
  • 8. NCV2
  • 9. BR451 (EDISON)
  • 10. CANTER
  • Component sharing
  • Volume planning

PRODUCTION STRATEGY

  • Production strategy overview
  • Manufacturing network
  • GERMANY
  • UNITED STATES
  • CHINA
  • HUNGARY
  • SPAIN
  • FRANCE
  • SOUTH AFRICA
  • MEXCIO
  • INDIA
  • RUSSIA
  • Internal supplier network
  • Modularisation strategy
  • Supplier parks
  • Cluster of reference
  • Strategies for manufacturing efficiency

PURCHASING STRATEGY

  • Purchasing strategy overview
  • Vertical integration and outsourcing
  • Purchasing organisation
  • Purchasing offices
  • Key purchasing personnel
  • Purchasing budget

SUPPLIER SELECTION

  • Supply base development
  • Major & strategic suppliers
  • Supplier eligibility
  • Supplier evaluation criteria
  • Working with the Mercedes-Benz

GLOBAL SOURCING

  • Policy and plans
  • EMEA
  • APAC
  • NAFTA
  • LATAM

PRICING POLICY

  • Cost reduction programmes and strategies
  • Raw material price management
  • Payment terms

QUALITY MANAGEMENT

  • Quality level
  • Quality management system
  • Supplier integration into product development
  • Management of sub-suppliers
  • Supplier awards

TECHNOLOGY

  • Technological positioning
  • Areas of focus
  • R&D organisation
  • R&D spending
  • Access to supplier technology
  • Approach to electrification and fuel cells
  • Special vehicle development

FORWARD MODEL PROGRAMMES

SUPPLIER RELATIONSHIP SURVEY

  • Introduction to the SuRe index
  • Methodology
  • Executive summary
  • Performance review - Mercedes-Benz
  • 2014 SuRe survey results
  • Profit potential
  • Organization
  • Trust
  • Pursuit of excellence
  • Outlook
  • SuRe by region
  • SuRe by company size

SWOT ANALYSIS - MERCEDES-BENZ

OEM GLOBAL FOOTPRINT

MAJOR SUPPLIERS - MERCEDES-BENZ

Figures

  • Figure 1: Global light vehicle production, 2009-2018
  • Figure 2: The first Mercedes-Benz logo, introduced in 1925
  • Figure 3: Mercedes-Benz SS sports car dating from 1928
  • Figure 4: Dr. Dieter Zetsche, since 2006 chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, at the 2015 Smart Fortwo launch in China
  • Figure 5: Mercedes-Benz 190E 2.3-16 (W201 model series)
  • Figure 6: The C-Class Coupé was unveiled at the 2015 IAA Frankfurt motor show
  • Figure 7: Saloon version of the Mercedes-Benz W124
  • Figure 8: A long-wheelbase version of the latest E-Class was unveiled at the Auto China 2013 show
  • Figure 9: An updated version of the Sprinter, here exiting the production line in Düsseldorf , Germany, was introduced in 2013
  • Figure 10: The W168 A-Class was introduced in 1997
  • Figure 11: The latest W176 A-Class in production at the Mercedes-Benz plant in Rastatt, Germany
  • Figure 12: The first GLK SUV produced in China rolling off the assembly line in 2011
  • Figure 13: The Mercedes-Benz GLC will replace the GLK compact SUV in late 2015
  • Figure 14: Mercedes-Benz GLE Coupé with the 4MATIC system
  • Figure 15: The 2014 Mercedes-Benz B-Class B250 4MATIC AMG Line
  • Figure 16: The W186 ‘Ponton' model was the first Mercedes-Benz to use power steering
  • Figure 17: The battery pack for the Mercedes-Benz S500 Plug-in Hybrid (S500e) is located over the rear axle
  • Figure 18: The CLA45 AMG features a handbuilt 2.0-litre engine claimed to be the most powerful of its type
  • Figure 19: The first-gen Smart fortwo
  • Figure 20: The latest version of the Smart fortwo was introduced in 2014
  • Figure 21: The Smart fortwo cabrio will go on sale in February 2016
  • Figure 22: Structure of the MFA platform, as used in the GLA crossover SUV
  • Figure 23: Mercedes-Benz W212 E-Class Coupé - Material usage overview
  • Figure 24: The bodyshell of the W205 Mercedes-Benz C-Class saloon is approximately 70kg lighter than that of the out-going version
  • Figure 25: The Hymer ML-I motor home and the Sprinter chassis platform on which it is based
  • Figure 26: Lightweight construction of the latest Mercedes-Benz S-Class saloon
  • Figure 27: The bodyshell of the 2014 Smart fortwo, with highlighted Tridion safety cell
  • Figure 28: A European-built Fuso Canter, with factory-fitted tipper platform
  • Figure 29: Bodyshop at the Mercedes Sprinter plant in Dusseldorf
  • Figure 30: In December 2014, Beijing Benz produced its 500,000th vehicle, a long-wheelbase C-Class
  • Figure 31: CLA Shooting Brake production at the Mercedes-Benz Kecskemet plant in Hungary
  • Figure 32: The final assembly line at the Mercedes-Benz Vitoria plant
  • Figure 33: Aerial view of the Smart plant in Hambach, France, with the cross-shaped assembly hall in the centre
  • Figure 34: Compact car production at the Mercedes-Benz India Chakan plant
  • Figure 35: Dr. Klaus Zehender, divisional board member for Procurement and Suplier Quality at Mercedes-Benz Cars (2nd right) at the Boysen plant in South Africa
  • Figure 36: Dr. Klaus Zehender, Mercedes-Benz
  • Figure 37: Test bench for 7G-DCT dual clutch transmission at Star Transmission
  • Figure 38: Assembly line at the new Beijing Benz engine production plant
  • Figure 39: The COMAND system interface in the new S-Class saloon
  • Figure 40: Mercedes-Benz GLC - PRESAFE PLUS
  • Figure 41: MBRDNA centre in Sunnyvale, California
  • Figure 42: The Mercedes-Benz Advanced Design Studio in Beijing, China
  • Figure 43: Refueling Mercedes-Benz Citaro FuelCELL Hybrid fuel-cell bus at the Karlsruhe Institute of Technology
  • Figure 44: Germany's first hydrogen filling station on the autobahn was opened in 2015
  • Figure 45: Mercedes-Benz Citan emergency ambulance from BSE
  • Figure 46: The Mercedes-Benz F 015 concept offers a preview of future mobility solutions past 2030
  • Figure 47: The Concept IAA, moments after its unveiling at the 2015 Frankfurt motor show
  • Figure 48: Rolf Geisel CEO, Friedrich Boysen
  • Figure 49: Parts of the SCR system produced by Boysen
  • Figure 50: The exhaust system for the Mercedes-Benz C-Class
  • Figure 51: OEM Supplier Relations - Top of the Ranking
  • Figure 52: OEM Supplier Relations - Middle of the Ranking
  • Figure 53: OEM Supplier Relations - Bottom of the Ranking
  • Figure 54: OEM Supplier Relations - North America
  • Figure 55: OEM Supplier Relations - Europe
  • Figure 56: OEM Supplier Relations - Asia
  • Figure 57: Mercedes Benz global manufacturing locations
  • Figure 58: Mercedes-Benz Future Model Programmes by Nameplate

Tables

  • Table 1: Key financial performance values for Daimler AG
  • Table 2: Mercedes-Benz Global Passenger vehicle sales versus German premium competitors (by Sales brand) 2010-2020
  • Table 3: Mercedes-Benz Top 10 best-selling global models (by Sales Parent, Global Nameplate) 2004-2009-2014-2019
  • Table 4: Mercedes-Benz C-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 5: Mercedes-Benz E-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 6: Mercedes-Benz Sprinter panel vans global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 7: Mercedes-Benz A-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 8: Mercedes-Benz GLK and GLC global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 9: Mercedes-Benz M-Class and GLE global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 10: Mercedes-Benz B-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 11: Mercedes-Benz S-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 12: Mercedes-Benz CLA-Class global sales (by Sales Brand, Sales Nameplate) with segment competitors 2010-2020
  • Table 13: Sales of the Smart fortwo, forfour and Renault Twingo (by Sales Brand, Sales Nameplate) 2015 - 2020
  • Table 14: Daimler and Mercedes-Benz Top-10 most used platforms (by year, Production Brand) 2004-2009-2014-2019
  • Table 15: Breakdown of Mercedes' European component production (by plant):
  • Table 16: Magna - part deliveries to Mercedes-Benz 2014-2012 (specific vehicles covered in Who Supplies Whom from SupplierBusiness)
  • Table 17: Marquardt part deliveries to Mercedes-Benz - by plant (specific vehicles covered in Who Supplies Whom from SupplierBusiness)
  • Table 18: Beijing Benz production (by Sales Parent and Manufacturer) vs. competitors 2003-2020
  • Table 19: Automotive sales of SuRe Index survey repondents
  • Table 20: SWOT Analysis - Mercedes-Benz
  • Table 21: Mercedes-Benz E-CLASS [2016] (Germany, Sindelfingen, MRA MID-SIZE)
  • Table 22: Mercedes-Benz GLC [2015] (Germany,Bremen, MRA MID-SIZE)
  • Table 23: Mercedes-Benz GLA Class [2014] (Germany,Rastatt, MFA)
  • Table 24: Mercedes-Benz C-Class [2014] (United States,Tuscaloosa, MRA MID-SIZE)
  • Table 25: Mercedes-Benz C-Class [2014] (Germany, Bremen, MRA MID-SIZE)
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