ガーデン製品のインターネット販売市場：英国 (2020-2024年)

当レポートでは、英国におけるガーデン製品のインターネット販売の市場を調査し、市場の定義と概要、インターネットアクセスの動向、市場規模の推移・予測、製品タイプおよび・ネット小売業者タイプ別の動向などをまとめています。

第1章 イントロダクション

第2章 サマリー・市場の展望

第3章 ガーデン製品のインターネット販売：英国市場

• 定義
• 市場概要
  • 市場規模・予測
  • 現在の状況
  • 市場の見通し
  • インターネット販売経路の構造
  • 総市場の構成
• インターネット市場の動向・影響因子
  • 電子小売市場
  • インターネットアクセス：固定・モバイル・超高速ブロードバンド
  • モバイルインターネットアクセス：スマートフォン・タブレット・その他
  • オンライン調査：ユーザーレビュー・ブログ・ソーシャルネットワーク・価格比較
  • オンライン購入者のプロファイル
  • オンライン小売業者の戦略

第4章 製品

• 製品構成
• 園芸
• ガーデン用建物
• ガーデンレジャー製品
• 庭用設備
• 庭用化学品
• ガーデン雑貨
  • 製品構成
  • インターネット販売のシェア・重要性
  • 市場動向

第5章 供給・流通構造

• 概要
• 電子専門販売店：概要
  • 市場シェア
  • 主要サプライヤー
• 非専門店
  • 非専門店経路のシェア
  • メールオーダー・カタログ企業
  • リフォーム店
  • ガーデンセンター
  • その他のオンラインサプライヤー

付録

TABLES AND CHARTS

• CHART 1: UK INTERNET GARDEN PRODUCTS MARKET SIZE AND FORECASTS 2015 TO 2024 - BY VALUE (£M RSP) 10
• TABLE 2: UK INTERNET GARDEN MARKET AND FORECASTS 2015 TO 2024 - BY VALUE (£M RSP) 15
• CHART 3: INDEX OF OVERALL AND INTERNET GARDEN PRODUCT SALES AND FORECASTS 2011 TO 2024 - (2011=100) 20
• CHART 4: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR DOMESTIC GARDEN PRODUCTS 22
• CHART 5: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 TO 2020 - % BY VALUE 23
• CHART 6: UK E-RETAIL MARKET 2013 TO 2020 - % SHARE OF TOTAL RETAIL SALES 24
• CHART 7: UK E-COMMERCE SALES OVER A WEBSITE 2011 TO 2018 - BY VALUE £BN 25
• CHART 8: GB HOUSEHOLDS WITH INTERNET ACCESS 2007 TO 2020 - % OF HOUSEHOLDS 26
• CHART 9: GB ADULTS ACCESSING THE INTERNET WITH A MOBILE/SMARTPHONE 2011 TO 2019 - % OF INTERNET USERS 28
• CHART 10: GB ADULTS ACCESSING THE INTERNET 'ON THE GO' BY TYPE OF MOBILE DEVICE 2019 - % OF INTERNET USERS 28
• CHART 11: SOCIAL NETWORKING USER PROFILE BY AGE CATEGORY 2020 30
• CHART 12: ONLINE PURCHASE OF FURNITURE, HOME ACCESSORIES OR GARDENING PRODUCTS 2020 - % BY AGE CATEGORY 31
• TABLE 13: ONLINE RETAILER STRATEGIES 33
• CHART 14: INTERNET GARDEN PRODUCT SALES MIX 2019 - % BY VALUE 35
• CHART 15: DISTRIBUTION MIX IN TOTAL INTERNET HORTICULTURE PRODUCTS MARKET 2019 - % BY VALUE 37
• CHART 16: MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET 2019-20 - % BY VALUE 40
• CHART 17: TOTAL INTERNET GARDEN BUILDINGS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 42
• CHART 18: TOTAL INTERNET GARDEN LEISURE MARKET DISTRIBUTION MIX 2019 - % BY VALUE 45
• CHART 19: UK MARKET FOR GARDEN LEISURE PRODUCT MIX 2019 - % BY VALUE 47
• CHART 20: TOTAL INTERNET GARDEN EQUIPMENT MARKET DISTRIBUTION MIX 2019 - % BY VALUE 51
• CHART 21: TOTAL INTERNET GARDEN CHEMICALS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 54
• CHART 22: UK DOMESTIC GARDEN SUNDRIES PRODUCT MIX 2019 - % BY VALUE 56
• CHART 23: TOTAL INTERNET GARDEN SUNDRIES MARKET DISTRIBUTION MIX 2017 - % BY VALUE 58
• CHART 24: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 62
• TABLE 25: SPECIALIST E-TAILER GARDEN PRODUCTS MARKET SHARE, 2019 64
• TABLE 26: NON-SPECIALISTS INTERNET GARDEN PRODUCTS MARKET RETAIL SHARE 2019 - % BY VALUE 71

CHART A1: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015 TO 2020 - % CHANGE 83

CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008 TO 2023 - % 84

CHART A3: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014 TO 2019 - £ STERLING (SEASONALLY ADJUSTED) 85

CHART A4: DISPOSABLE INCOME PER CAPITA AND THE SAVINGS RATIO AT CURRENT PRICES 2008 TO 2023 86

CHART A5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR AND THE EURO 2015 TO 2019 - SPOT RATES 87

The 6th edition of the Internet Garden Products Market Report - UK 2020-2024 contains a detailed study of the continued development of the online garden products and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists within this market. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or considering entry.

TABLE OF CONTENTS

1. INTRODUCTION 8

• 1.1 BACKGROUND 8
• 1.2 SOURCES OF INFORMATION 8

2. SUMMARY AND MARKET PROSPECTS 10

• 2.1 SUMMARY 10
• 2.2 MARKET PROSPECTS 11

3. UK MARKET FOR INTERNET GARDEN PRODUCTS 13

• 3.1 DEFINITION 13
  • 3.1.1 Product Areas 14
• 3.2 MARKET OVERVIEW 14
  • 3.2.1 Market Size and Forecasts 14
  • 3.2.2 Current Situation 16
  • 3.2.3 Market Prospects 18
  • 3.2.4 Internet Distribution Channel Structure 21
  • 3.2.5 Distribution Mix of Total Internet Garden Products Market 23
• 3.3 INTERNET MARKET TRENDS AND INFLUENCES 24
  • 3.3.1 E-Retail Market 24
  • 3.3.2 Internet Access - Fixed, Mobile, Superfast Broadband 26
  • 3.3.3 Mobile Internet Access - Smartphone, Tablet, Other 27
  • 3.3.4 Online Research - User Reviews, Blogs, Social Networks and Price Comparisons 29
  • 3.3.5 Online Purchaser Profile 31
  • 3.3.6 Online Retailer Strategies 32

4. PRODUCTS 34

• 4.1 OVERALL PRODUCT MIX 34
• 4.2 HORTICULTURE 36
  • 4.2.1 Distribution/Role of Internet 36
  • 4.2.2 Market Trends 38
• 4.3 GARDEN BUILDINGS 40
  • 4.3.1 Distribution/Role of Internet 41
  • 4.3.2 Market Trends 42
• 4.4 GARDEN LEISURE 43
  • 4.4.1 Distribution/Role of Internet 44
  • 4.4.2 Market Trends 45
• 4.5 GARDEN EQUIPMENT 49
  • 4.5.1 Distribution/Role of Internet 50
  • 4.5.2 Market Trends 51
• 4.6 GARDEN CHEMICALS 53
  • 4.6.1 Distribution/Role of Internet 53
  • 4.6.2 Market Trends 54
• 4.7 GARDEN SUNDRIES 55
  • 4.7.1 Product Mix 56
  • 4.7.2 Distribution/Role of Internet 57
  • 4.7.3 Market Trends 58

5. SUPPLY AND DISTRIBUTION STRUCTURE 61

• 5.1 OVERVIEW 61
• 5.2 OVERVIEW OF SPECIALIST GARDEN E-TAILERS 63
  • 5.2.1 Market Shares 63
  • 5.2.2 Key Suppliers - Specialist Garden E-tailers 65
• 5.3 NON-SPECIALISTS 69
  • 5.3.1 Non-specialist Channel Shares 71
  • 5.3.2 Mail order and Catalogue Companies 72
  • 5.3.3 Home Improvement Multiples 74
  • 5.3.4 Garden Centres 76
  • 5.3.5 Other Online Suppliers 77

APPENDICES 81

APPENDIX A: ECONOMIC ENVIRONMENT 81

A.1 OVERVIEW AND OUTLOOK 81

A.2 GDP 81

A.3 INFLATION & INTEREST RATES 83

A.4 EMPLOYMENT & WAGES 84

A.5 HOUSEHOLD CONSUMPTION 85

A.6 STERLING 86